Marketing Coordinator

Drucker + Falk, LLC; Richmond (VA); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health, dental, and life insurance

401(k)

Employee Assistance Program

Long-term disability

Vacation

Sick leave

Job summary

Drucker + Falk, LLC is seeking a Marketing professional to coordinate property marketing, reporting, advertising, and technology projects across DF communities. You will partner with property teams, leadership, clients, and vendors to drive qualified leads, maintain brand consistency, and support occupancy and revenue goals.

This role emphasizes data-driven reporting, AI-enabled optimization, and training on the Marketing Playbook.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications preferred.
• Minimum of five years in multifamily marketing or related field.
• Knowledge of digital advertising, social media, and analytics.
• Ability to analyze data, manage deadlines, and collaborate.

Responsibilities

• Coordinate property marketing, reporting, advertising, and technology projects.
• Partner with property teams, leadership, clients, support departments, and vendors.
• Support occupancy and revenue goals while maintaining brand consistency.
• Develop data-driven reporting and recommendations.
• Monitor advertising sources, website activity, lead generation, and conversion.
• Coordinate digital advertising (PPC, SEO, GEO), social media, and content.
• Provide on-site and virtual training on the Marketing Playbook.
• Track marketing projects, schedules, expenses, and deliverables.

Skills

Marketing strategy

Digital advertising

Social media management

Analytics & reporting

Project coordination

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Microsoft 365

Google Analytics

Yardi

CRM platforms

AI & marketing automation tools

Job description

Reports To: Director of Marketing + Property Development

Location: Drucker + Falk Regional Office

Position Summary

Coordinates property marketing, reporting, advertising, and technology projects for Drucker + Falk. Partners with property teams, DF leadership, clients, internal support departments, and vendors to support occupancy and revenue goals, maintain brand consistency, and use marketing resources and technology effectively to drive leads to DF communities.

Vision, Values + Promises – and How This Role Advances Them

Our Vision

Elevating Lives + Places

As a key team member in the DF Marketing Department, this role elevates lives by supporting our Operations teams, helping create outstanding resident experiences, driving qualified leads to our communities, and enhancing client partnerships through data-driven reporting and recommendations, all while elevating places through operational excellence and long-term asset stewardship.

Values in Practice

Act As One

• Builds collaboration across all support departments, MF Leadership, and onsite teams to ensure consistent execution and shared success.

Do The Right Thing, Always

• Collaborates with integrity, transparency, sound judgment, and accountability while fostering trust with clients, residents, and team members.

Have Fun

• Helps to create an engaging environment where accomplishments are celebrated, relationships matter, and teams enjoy working together while delivering exceptional results.

Be Extraordinary

• Raises the standard for positive collaborative corporate support, resident experience, digital advertising performance, and operational excellence by continually pursuing better results.
• Champions technology, data-driven decision-making, AI, and continuous improvement initiatives that increase efficiency and position the organization for future growth.
• Coordinate marketing strategy and short-term action plans within approved budgets; recommend adjustments based on community goals and results in collaboration with DF Operations.
• Monitor advertising sources, website activity, lead generation, and conversion; compile monthly marketing reports using DF and industry benchmarks and KPIs
• Coordinate the execution of digital advertising (PPC, SEO, GEO, etc.), social media, reputation management, and marketing content consistent with DF brand standards.
• Work with DF IT, DF webmaster, and vendors to maintain property websites and meet DF minimum web presence standards.
• Coordinate collateral, signage, banners, and promotional items from approval through delivery within budget and deadlines.
• Participate in Business Development needs such as RFPs and new business research, recommendations, and new business pitches.
• Support approved CRM, multifamily AI, and marketing technology tools; coordinate with DF leadership and support departments on the implementation, troubleshooting, and employee adoption.
• Provide on-site and virtual training on the DF Marketing Playbook and best practices.
• Track marketing projects, vendor services, schedules, expenses, and deliverables; communicate progress and escal…
• Follow DF review procedures addressing Fair Housing, accessibility, privacy, advertising, and information security; flag potential compliance concerns.
• Represent DF at industry events and associations as assigned; perform other assigned duties.

Skills + Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Minimum of five years of related experience, preferably in multifamily marketing, or an equivalent combination of education and experience.
• Knowledge of digital advertising, social media, reputation management, marketing analytics, and applicable multifamily advertising requirements.
• Strong communication, presentation, training, project coordination, and time management skills; ability to analyze data, manage deadlines, work independently, and collaborate effectively.

Computer Skills

Microsoft 365; Google Analytics, Yardi; CRM and Internet Listing Site platforms; approved AI and marketing automation tools; digital advertising and social media platforms; data visualization and basic graphic design software.

Travel

Frequent travel throughout DF markets, approximately 40%, for property support, training, market research, and industry events.

Organizational Support

Follows DF policies and procedures, completes administrative tasks accurately and on time, and supports company goals and values.

Health, dental, and life insurance; 401(k); Employee Assistance Program; long-term disability; vacation; and sick leave.