Marketing Coordinator

SalaryGuide; Raleigh (NC); On-site; USD 42,000 - 58,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Paid holidays

Flexible work environment

Job summary

SalaryGuide is hiring a versatile marketing specialist to craft compelling content and support digital campaigns across blogs, social media, emails, and websites. You will simplify complex data into client-friendly visuals while coordinating events and webinars to boost engagement.

We seek a detail-oriented professional with 1+ year in marketing or related roles, strong writing, and a knack for analytics to drive growth and brand visibility. Apply today.

Qualifications

• 1+ year of experience in marketing, communications, website management, content creation, or related role.
• Strong writing, editing, and proofreading skills.
• Familiarity with SEO, AEO, website analytics, and digital marketing best practices.
• Strong organizational and project management abilities with exceptional attention to detail.
• Creative mindset with the ability to generate innovative marketing ideas and campaigns.
• Ability to analyze competitor strategies, industry trends, and analytics to identify opportunities.
• Proficiency managing multiple projects and deadlines simultaneously.
• Experience with Microsoft Office, Adobe Creative Suite, website management, and digital content creation tools.
• Demonstrated ability to adopt emerging AI tools and technologies.

Responsibilities

• Content & Creative Development: Create marketing content and materials across digital, print, video, and web channels including blogs, case studies, social media content, email campaigns, presentations, and sales collateral. Simplify complex data into user-friendly visuals for clients and management.
• Social Media, Email Marketing & Website Management: Manage social media platforms, content calendar, email marketing, website content, and other digital marketing initiatives to increase brand awareness and engagement.
• Event, Webinar & Campaign Coordination: Assist with planning and coordination of events and webinars; identify opportunities and support attendee engagement.
• Organizational Enablement: Partner with teams to provide support, presentations, and customer-facing materials that drive business growth.
• Brand Management & Communications: Ensure consistent brand messaging, visual identity, and communication standards across all marketing and internal communications.
• Market Research & Performance Reporting: Research industry trends, competitor activity, and audience insights while monitoring campaign performance and creating dashboards and visualizations.
• Maintain strict confidentiality of sensitive information.

Skills

Writing skills

Editing

Proofreading

SEO

Analytics

Project management

Organization

Creativity

Competitive analysis

Multitasking

MS Office

Adobe Creative Suite

AI tools

Tools

Google Analytics

LinkedIn Analytics

CRM

HTML basics

Canva

Premiere Pro

Job description

Responsibilities

• Content & Creative Development: Create marketing content and materials across digital, print, video, and web channels including blogs, case studies, social media content, email campaigns, presentations, and sales collateral. Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
• Social Media, Email Marketing & Website Management : Manage social media platforms, content calendar, email marketing, website content, and other digital marketing initiatives to increase brand awareness, audience engagement, and online visibility through SEO/AEO best practices.
• Event, Webinar & Campaign Coordination: Assist with planning and coordination of events, webinars. Proactively identify opportunities and support attendee engagement both internally and externally.
• Organizational Enablement: Partner with teams to provide support, presentations, and customer-facing materials that drive business growth.
• Brand Management & Communications: Ensure consistent brand messaging, visual identity, and communication standards across all marketing and internal communication efforts.
• Market Research & Performance Reporting: Research industry trends, competitor activity, and audience insights while monitoring campaign performance and creating user-friendly reports, dashboards, and visualizations.
• Maintain strict confidentiality of sensitive information.

Requirements

• 1+ year of experience in marketing, communications, website management, content creation, or a related role.
• Strong writing, editing, and proofreading skills.
• Familiarity with SEO, AEO, website analytics, and digital marketing best practices.
• Strong organizational and project management abilities with exceptional attention to detail.
• Creative mindset with the ability to generate innovative marketing ideas and campaigns.
• Ability to analyze competitor strategies, industry trends, and analytics to identify opportunities.
• Proficiency managing multiple projects and deadlines simultaneously.
• Experience with Microsoft Office, Adobe Creative Suite, website management, and digital content creation tools.
• Demonstrated ability to adopt emerging AI tools and technologies.

Preferred

• Experience working within a B2B marketing environment
• Experience with graphic design and video production (Canva, Premiere Pro)
• Experience tracking and reporting on marketing performance through dashboards and reporting tools (Google Analytics, LinkedIn Analytics, CRM, email marketing platforms)
• Experience coordinating events
• Basic knowledge of HTML, web design, or website development

Benefits

• Benefits include : Medical, dental, and vision insurance; 401(k); paid holidays; birthdays off; flexible work environment; company paid digital safety for you and your faily; and opportunities for professional growth within a fast-growing, collaborative culture.