Marketing Coordinator

Sanwa Technologies, Inc.; Plano (TX); On-site; USD 52,000 - 70,000; Full time

Job summary

Sanwa Technologies, Inc. in Plano, TX is seeking a Marketing Coordinator to own day-to-day execution of marketing efforts, including the website, product catalogue, trade shows, and outbound communications.

You will work hands-on with sales and engineering, ensuring materials are accurate, current, and consistent across channels. The ideal candidate is organized, detail‑obsessed, and able to translate technical product information into clear content.

Qualifications

• 1-3 years of marketing/communications/coordination experience in B2B, industrial, or manufacturing environments preferred.
• Comfortable updating content in a CMS (WordPress or similar) without a developer.
• Excellent written English with strong attention to detail.
• Strong project management: meet deadlines, follow up, and prevent tasks from slipping.
• Experience with email marketing platforms (Mailchimp, Constant Contact, HubSpot, or similar).
• Proficiency with Microsoft Office or Google Workspace.
• Willingness to travel occasionally for trade shows (roughly 3-4 trips per year, 4-5 days each).

Responsibilities

• Maintain our online product catalogue with accurate SKUs, updated specifications, and datasheets.
• Own routine website updates through the CMS: new pages, content edits, images, and downloadable resources.
• Monitor and improve the RFQ/contact form experience and ensure inquiries route quickly to the right person.
• Handle on-page SEO: page titles, meta descriptions, image alt text, and internal linking.
• Coordinate trade show calendar end to end: booth space, logistics, and deadlines.
• Manage production of booth graphics and displays with outside designers and vendors.
• Prepare pre-show outreach and post-show follow-up; ensure leads reach sales promptly.
• Produce datasheets, line cards, product one-pagers, and capability statements.
• Write and edit product descriptions, application notes, and case studies in clear, technically accurate language.
• Coordinate product photography and basic image editing.
• Maintain an organized library of logos, images, templates, and collateral versions.
• Build and send email campaigns; manage LinkedIn and other channels.
• Keep marketing contact lists tidy and up-to-date.
• Assist with paid search or trade publication advertising as needed.
• Support sales with customized proposals and customer-facing materials.
• Prepare competitor and market comparisons when evaluating new products/markets.
• Track basic marketing metrics and report monthly.

Skills

CMS familiarity (WordPress)

Written English

Project management

Attention to detail

Content editing/writing

Communication

Team coordination

Tools

WordPress

Job description

Plano, United States | Posted on 08/19/2026

We’re hiring a Marketing Coordinator to own the day-to-day execution of Sanwa’s marketing: our website and product catalogue, trade show presence, sales collateral, and outbound communication. The ideal candidate is organized, detail‑obsessed, and comfortable learning technical product information well enough to write about it accurately.

This is a hands-on execution role. You’ll work closely with sales and engineering, and you’ll be responsible for making sure our marketing materials are correct, current, and consistent.

What You’ll Do

• Maintain our online product catalogue of several hundred to a few thousand part numbers — adding new SKUs, updating specifications, and keeping datasheets and product pages accurate
  
• Own routine website updates through the CMS: new pages, content edits, images, and downloadable resources
  
• Monitor and improve the RFQ/contact form experience, and make sure inquiries route to the right person quickly
  
• Handle basic on‑page SEO: page titles, meta descriptions, image alt text, and internal linking
  

Trade Shows & Events

• Coordinate our trade show calendar end to end: booth space, hardware, shipping, hotel and travel logistics, and show deadlines
  
• Manage the production of booth graphics, banners, and displays with outside designers and print vendors
  
• Prepare pre‑show outreach and post‑show follow‑up, and make sure leads collected at the booth get into the hands of sales within days, not weeks
  
• Produce and maintain datasheets, line cards, product one‑pagers, capability statements, and presentation decks
  
• Write and edit product descriptions, application notes, case studies, and short‑form content in plain, technically accurate language
  
• Coordinate product photography and basic image editing
  
• Keep a single organized library of logos, images, templates, and current‑version collateral so nothing outdated goes out the door
  
• Build and send email campaigns and product announcements to our customer and prospect lists
  
• Manage our LinkedIn presence and any other channels we’re active on
  
• Maintain and clean marketing contact lists and keep records tidy
  
• Assist with paid search or trade publication advertising as needed
  
• Support the sales team with customized proposals, quote packages, and customer‑facing materials
  
• Prepare competitor and market comparisons when we’re evaluating new products or markets
  
• Track basic marketing metrics — website traffic, RFQ volume, campaign performance, show leads — and report on them monthly
  

Requirements

• 1-3 years of marketing, communications, or marketing coordination experience (B2B, industrial, or manufacturing environments strongly preferred)
  
• Comfortable working in a CMS (WordPress or similar) and making content updates without needing a developer
  
• Excellent written English with genuine attention to detail — in this business, a wrong digit in a part number is a real problem
  
• Strong project management instincts: you keep track of deadlines, follow up without being asked, and don’t let things fall through the cracks
  
• Working knowledge of email marketing platforms (Mailchimp, Constant Contact, HubSpot, or similar)
  
• Proficiency with Microsoft Office or Google Workspace
  
• Willingness to travel occasionally for trade shows (roughly 3-4 trips per year, typically 4-5 days each)