Marketing Coordinator

Dexian

Plano (TX)

On-site

USD 47,000 - 52,000

Full time

14 days+

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Job summary

Dexian is seeking a Marketing Coordinator to oversee marketing campaigns and drive product markets through strategic planning and execution. The role demands a focus on B2B email and innovative marketing strategies, requiring 5+ years of experience and knowledge in various marketing tools. This contract position is aimed at mid-senior professionals with a passion for thriving in the dynamic financial and marketing services industry.

Qualifications

5+ years experience in B2B email marketing.
Exceptional communication and collaboration skills.
Experience with CRM and marketing automation tools.

Responsibilities

Develop and implement marketing campaigns.
Analyze sales data for campaign effectiveness.
Collaborate with teams for project requirements.

Skills

B2B email marketing

CRM marketing strategies

Analytical skills

Communication skills

Collaboration skills

Organizational skills

Experience with social media

Education

Degree in Marketing, Sales, Business

Tools

Adobe Premiere

Final Cut X

After Effects

Lightroom

Photoshop

Eloqua

Marketo

Litmus

Tableau

Salesforce

Job description

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This range is provided by Dexian. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$50.00/hr - $55.90/hr

Direct message the job poster from Dexian

Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing report Primary Responsibilities:
Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
Contribute to the development of marketing programs and deliverables.
Adhere to project requirements including brand strategy, deadlines, budgets.
Own or support team projects; collaborating with copywriters, photographers, designers, web developers and marketing and public relations specialists to meet objectives.
Partner with creative director/senior graphic designer to obtain concept approvals.
Manage multiple design briefs simultaneously; budget time allocations based on job value.
Photography/Videography.
Assist concept development, design approach, content creation, implementation and distribution of multimedia.
Perform pre-production research and scheduling, and post-production editing.

Qualifications:

Degree in related discipline (Marketing, Sales, Business, ect.) and/or equivalent work experience.
Experience using social media and SEO tools
Understands and uses various editing products (software) and computer programs, including Adobe Premiere, Final Cut X, After Effects, Lightroom, Photoshop.
Knowledge of project management concepts and software.

Skills:

At least 5 years of proven experience in B2B email marketing, with additional experience in direct mail and/or SMS marketing preferred
Impeccable knowledge of CRM marketing strategies, especially around customer retention and upsell efforts
Exceptional communication, collaboration and organizational skills, with a proven track record of working effectively with cross-functional teams and managing an agency that executes email campaigns
Strong analytical skills to interpret data and translate it into actionable strategies that drive meaningful results
Exhibit a growth mindset and an affinity for bold thinking; have the confidence to step outside your comfort zone and challenge the status quo
Experience with enterprise-level CRM and marketing automation tools such as Eloqua or Marketo; experience with Litmus, Tableau and Salesforce a plus

Seniority level