Marketing Coordinator

McDermott Will & Schulte LLP; United States; On-site; USD 72,000 - 99,000; Full time

Job summary

McDermott Will & Schulte LLP in New York seeks a Marketing Coordinator for the Tax and Private Client practice to drive go-to-market tactics and support campaigns across channels.

You will collaborate with business development, digital marketing, Martech, content, PR, and brand teams; manage thought leadership, emails, events, bios, and website content; analyze performance with Salesforce, Google Analytics, Eloqua, and dashboards; monitor trends to uncover opportunities.

Qualifications

• Bachelor’s degree.
• 3+ years in related marketing.
• Experience with CMS, marketing tech software, email platforms, and social media.
• Strong written, verbal and presentation skills.
• Excellent time management and ability to manage multiple high-profile projects.
• Able to work independently and in a team.
• B2B marketing experience; healthcare or government affairs preferred.
• Self-starter.

Responsibilities

• Execute marketing tactics aligning with business goals with internal stakeholders.
• Manage execution of marketing tactics including thought leadership, emails, events, bios, and website content.
• Support new lawyer integration and maintain bios.
• Analyze data using KPIs via Salesforce, Google Analytics, Eloqua and others.
• Leverage dashboards to evaluate campaign success.
• Monitor industry trends and opportunities and identify cross-sell opportunities.

Skills

Written communication

Verbal communication

Presentation skills

Time management

Organization

Team collaboration

Self-starter

Multi-project management

Education

Bachelor's degree

Tools

Salesforce

Google Analytics

Eloqua

CMS tools

Job description

Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office. With us, you’ll find:

A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself! Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive. Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance. Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.

Job Description: The Marketing Coordinator supports the Tax and Private Client practice groups. This role is responsible for executing the marketing tactics driving the groups’ go-to-market strategies, designed to drive awareness, demand, and preference for related service offerings and to help advance the firm’s business objectives. The Marketing Coordinator helps support marketing campaigns and drives tactical execution. This position works under general supervision and relies on experience and judgement to plan and accomplish goals.

Essential Functions and Responsibilities:

• Execute marketing tactics that align with business goals by partnering and collaborating with internal stakeholders, including business development, digital marketing, Martech, content, PR, creative, internal communications, and brand teams
• Manage execution of marketing tactics, including thought leadership development (articles, client alerts, bylines, newsletters), email distributions, integrated nurture email efforts for continual engagement (welcome, subscriber, pre- and post-event, lead gen nurtures), event invitations, event follow-up emails, website development, videos, social media posts, internal and external promotional copy, etc., – all designed to drive awareness, engagement, and to nurture leads
• Support new lawyer integration and maintain existing lawyer bios, including writing and optimizing bios for the website
• Analyze data to continually evaluate performance, using KPIs to assess effectiveness across digital channels using tools such as Salesforce, Google Analytics, Eloqua and others
• Leverage dashboards to evaluate and report on campaign success
• Monitor industry trends and competitor activities to identify key issues and opportunities, helping deliver additional insights to current clients and creating cross-sell opportunities

Job Specifications:

• Bachelor’s degree
• At least three (3) years of related work experience
• Knowledge of content management systems, marketing technology software, email marketing platforms, and social media platforms
• Strong and concise written, verbal and presentation skills
• Strong time management, attention to detail, organizational skills, and the ability to balance multiple high-profile projects and relationships in a fast-paced environment
• Ability to function effectively both independently and as a member of a team
• Ability to work under tight deadlines and prioritize responsibilities
• Relevant B2B marketing experience; healthcare or government affairs experience preferred
• Self-starter

Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses. Target Hiring Range $72,000 - $99,000 Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Demands: While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear Employee must occasionally lift up to twenty (20) pounds Work Environment: Typical indoor office environment

Disclaimer:

The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.

Build your big career with the Firm that does Big Law, Better. We don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office. Bringing together more than 1,700+ lawyers and 1,400 business professionals, we celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work.