Marketing Coordinator

The Ohio State University; Columbus (OH); On-site; USD 40,000 - 60,000; Full time

Job summary

The Ohio State University is seeking a Marketing Coordinator in Athletics | Marketing to support fan engagement, campaigns, and promotions for assigned sports. The role involves collaborating with Live Events, marching bands, spirit squad, and external partners to drive attendance and revenue.

Responsibilities include managing fan cultivation strategies, database marketing, email campaigns, social media, and day-to-day program administration, including internship oversight.

Qualifications

• High school diploma or GED required; associate degree preferred.
• 2 years of relevant experience required; 4–6 years preferred.
• Experience in marketing or sales and knowledge of NCAA rules and regulations preferred.
• Proficiency with Microsoft Word, Excel, Adobe Photoshop or InDesign or similar programs; familiarity with Shoflo or similar tools.

Responsibilities

• Support fan cultivation strategies and promotional campaigns for assigned sports.
• Collaborate with Live Events, marching and spirit squads, and external partners to enhance game-day experience.
• Oversee Buckeye Experiences program and day-to-day execution; manage internship program.

Skills

Communication skills

Interpersonal skills

Marketing experience

Advertising proficiency

Teamwork

Education

High School diploma or GED

Associate degree preferred

Tools

Microsoft Word

Excel

Photoshop/InDesign

Shoflo

Job description

Job Title:Marketing CoordinatorDepartment:Athletics | Marketing

Job Description

This full-time position will gain valuable experience in the Collegiate Athletic industry. It will provide support to department leaders, student athletes, coaches, and sports programs by providing operational support in specified unit. Gain knowledge of a collegiate athletics department and NCAA rules & regulations. Provide general operational support for assigned unit. This position works in a creative and collaborative team environment where change is embraced, and innovation is encouraged.

This position creates and implements fan cultivation strategies and tactics through communication, advertising campaigns, media buying, database marketing, email marketing, social media and promotional initiatives for assigned sports and related special events. Responsible for increasing fan awareness that translates into increased ticket sales revenue, attendance and other ancillary revenue. Implement strategies to maximize game atmosphere opportunities and in-game promotional activities to produce remarkable experiences for fans. Collaborate with Live Events, Ohio State Marching and Athletic Bands, Ohio State Spirit Squad, Block O and other university affiliated, as well as external groups to create a competitive advantage at home events. This position will oversee the Buckeye Experiences program, including ideation and day-to-day execution. Additional administrative responsibilities including cross campus involvement through special engagements that include student life and related special projects. Candidate will work hand in hand with media rights partner, Learfield, to ensure activation of sponsored elements. Management responsibilities will include overseeing the student internship program, assisting in development of interns, scheduling for in season sports as well as special related projects. Performs other duties as assigned.

Minimum Required Qualification

High School diploma or GED. Certification or vocational training may be required. Associate degree in relevant field may be preferred. 2 years of relevant experience required. 4-6 years of relevant experience preferred.

Preferred Qualifications

Self Starter. Excellent communication skills both oral and written. Excellent interpersonal skills. Demonstrated experience in marketing or sales. Knowledge of Big Ten and NCAA rules and regulations as pertains to duties of position. Proficiency in computer skills using Microsoft Word, Excel, Adobe Photoshop or InDesign or a similar program, Shoflo or other scripting mechanisms, and other relevant software. Proficiency with advertising, both digital and traditional. Ability to work under minimal supervision while achieving established goals. Ability and willingness to work evenings and weekends.

FUNCTION: Marketing and Communications

SUB-FUNCTION: Marketing Operations

CAREER BAND: Technical

CAREER LEVEL: T2

Additional Information:Location:Fawcett Center for Tomorrow (0284)Position Type:RegularScheduled Hours:40Shift:Varying Shifts Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

The university is an equal opportunity employer, including veterans and disability.