Marketing Coordinator

Ohio State University; Columbus (OH); On-site; USD 40,000 - 60,000; Full time

Job summary

Ohio State University in Columbus is seeking a full-time Marketing Operations professional in Athletics | Marketing. You will support leaders, coaches, student athletes and programs, and implement fan cultivation strategies through advertising campaigns, media buying, email marketing, social media, and events to drive ticket sales and attendance.

Collaborate with Live Events, Buckeye Experiences, and external partners to activate sponsorships and oversee internships.

Qualifications

• High School diploma or GED required.
• 2 years of relevant experience required.
• 4–6 years of relevant experience preferred.

Responsibilities

• Create fan cultivation strategies and campaigns.
• Coordinate advertising campaigns and media buying.
• Collaborate with university units and external groups to activate sponsorship elements.
• Oversee Buckeye Experiences program and internships.
• Support ticket sales, attendance and revenue strategies.
• Perform other duties as assigned.

Skills

Communication skills

Interpersonal skills

Marketing experience

Team coordination

Education

High School diploma or GED

Associate degree

Tools

Microsoft Word

Microsoft Excel

Adobe Photoshop

InDesign

Shoflo

Job description

Department: Athletics | Marketing

Job Description

This full-time position will gain valuable experience in the Collegiate Athletic industry. It will provide support to department leaders, student athletes, coaches, and sports programs by providing operational support in specified unit. Gain knowledge of a collegiate athletics department and NCAA rules & regulations. Provide general operational support for assigned unit. This position works in a creative and collaborative team environment where change is embraced, and innovation is encouraged.

This position creates and implements fan cultivation strategies and tactics through communication, advertising campaigns, media buying, database marketing, email marketing, social media and promotional initiatives for assigned sports and related special events. Responsible for increasing fan awareness that translates into increased ticket sales revenue, attendance and other ancillary revenue. Implement strategies to maximize game atmosphere opportunities and in-game promotional activities to produce remarkable experiences for fans. Collaborate with Live Events, Ohio State Marching and Athletic Bands, Ohio State Spirit Squad, Block O and other university affiliated, as well as external groups to create a competitive advantage at home events. This position will oversee the Buckeye Experiences program, including ideation and day-to-day execution. Additional administrative responsibilities including cross campus involvement through special engagements that include student life and related special projects. Candidate will work hand in hand with media rights partner, Learfield, to ensure activation of sponsored elements. Management responsibilities will include overseeing the student internship program, assisting in development of interns, scheduling for in season sports as well as special related projects. Performs other duties as assigned.

Minimum Required Qualification

High School diploma or GED. Certification or vocational training may be required. Associate degree in relevant field may be preferred. 2 years of relevant experience required. 4-6 years of relevant experience preferred.

Preferred Qualifications

Self Starter. Excellent communication skills both oral and written. Excellent interpersonal skills. Demonstrated experience in marketing or sales. Knowledge of Big Ten and NCAA rules and regulations as pertains to duties of position. Proficiency in computer skills using Microsoft Word, Excel, Adobe Photoshop or InDesign or a similar program, Shoflo or other scripting mechanisms, and other relevant software. Proficiency with advertising, both digital and traditional. Ability to work under minimal supervision while achieving established goals. Ability and willingness to work evenings and weekends.

Career Roadmap:

Function: Marketing and Communications

Sub-Function: Marketing Operations

Career Band: Technical

Career Level: T2

Location:

Fawcett Center for Tomorrow (0284)

Position Type:

Regular

Scheduled Hours:

40

Shift:

Varying Shifts

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

The university is an equal opportunity employer, including veterans and disability.