Marketing Coordinator

M/I Homes, Inc.; Columbus (OH); On-site; USD 42,000 - 64,000; Full time

Job summary

M/I Homes is seeking a Marketing Coordinator to curate and optimize website content, support digital campaigns, and partner with cross-functional teams. The role focuses on improving digital visibility, lead generation, and the online customer experience.

The ideal candidate will help ensure content accuracy, apply basic HTML/CSS, and coordinate with vendors to deliver timely digital content and campaigns. This position is based at our Columbus office.

Qualifications

• Experience creating and curating digital content for websites.
• Ability to edit HTML content to brand and technical standards.
• Familiarity with SEO, PPC basics, and web analytics.

Responsibilities

• Edit, upload, and audit website content to support communities and plans.
• Coordinate marketing tasks and workflows for digital content and campaigns.
• Support cross-functional teams with content processes and tools.
• Analyze referral sites for content accuracy and traffic trends.
• Monitor lead Gen activity and digital performance data.
• Prepare recurring and ad hoc performance reports.
• Contribute ideas for content topics and campaign improvements.
• Collaborate with vendors and partners on campaigns and content.

Skills

Writing/editing

SEO basics

Web analytics

HTML/CSS/XML

CMS platforms

Excel

Organization

Attention to detail

Communication

Tools

CMS tools

Job description

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary

The Marketing Coordinator curates website content by editing, uploading, auditing, and measuring information that supports communities, homes, and plans. This role improves the quality and quantity of digital content, coordinates website and campaign activities with cross-functional teams and external vendors, and evaluates content accuracy and performance. The position applies foundational knowledge of search engine marketing and web analytics to support digital visibility, lead generation, and the online customer experience.

Duties And Responsibilities (includes But Not Limited To)

• Edits, uploads, and audits website content, including writing and revising valid Hypertext Markup Language (HTML) content in accordance with brand and technical standards.
• Coordinates assigned marketing project tasks and workflows to support timely, accurate completion of digital content and campaign deliverables.
• Supports cross-functional teams through education, training, and guidance on website content processes, standards, and tools.
• Analyzes and audits referral websites for content accuracy, traffic performance, and opportunities for improvement.
• Monitors and researches lead generation activity and digital performance trends to identify content and campaign insights.
• Compiles, validates, and analyzes website, campaign, and lead data for recurring and ad hoc performance reports.
• Contributes to digital content brainstorming and campaign planning by recommending content topics, formats, and improvements based on performance information.
• Coordinates with external vendors and cross-functional partners to execute and measure digital marketing campaigns and website content initiatives.

Requirements

Minimum Education and Experience

• One to two years of experience in digital content creation, content curation, website administration, digital marketing, or a related field.
• Experience supporting the execution and measurement of digital marketing campaigns.

Skills And Abilities

• Exceptional writing and editing skills with the ability to adapt content to the M/I Homes brand voice and tone.
• Basic understanding of search engine marketing methods, including search engine optimization, pay-per-click advertising, keyword research, and link building, as they relate to website content.
• Basic understanding of web analytics and website performance metrics.
• General awareness of web content management or content management system platforms.
• Ability to read and write basic HTML, Cascading Style Sheets (CSS), and Extensible Markup Language (XML).
• Proficiency with Microsoft Excel to compile, analyze, and report website traffic and performance information.
• Strong organizational and time-management skills with the ability to work independently, prioritize competing work, and complete multiple tasks accurately and efficiently.
• Excellent attention to detail, communication, and problem-solving skills, with the initiative to learn new technical applications.

Work Conditions

• Work is performed in person at the Easton Town Center office in Columbus, Ohio.
• Regular use of a computer and web-based systems is required to create, review, analyze, and report digital content and performance information.

Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

#IND123