Marketing Coordinator

St. Lawrence College; Cleveland (OH); Hybrid; USD 47,000 - 67,000; Full time

Job summary

St. Lawrence College seeks a Marketing Coordinator to drive multi-channel campaigns aligned with GTM priorities and recruitment goals. The role develops briefs, manages budgets, and coordinates media placements and assets under the Associate Director of Global Marketing.

The incumbent leads campaign performance monitoring, ensuring alignment with brand standards and data-driven optimization for measurable results. Remote work is possible per policy, with on-site needs as required.

Qualifications

• Minimum 3-year diploma/degree in Marketing, Public Relations, Integrated Marketing Communications or Digital Marketing.
• Minimum 5 years in progressively responsible marketing or agency environment with campaign strategy experience.
• Experience leading cross-functional campaign execution and managing budgets for multi-channel initiatives.
• Ability to interpret market data and translate insights into strategic recommendations.
• Familiarity with website CMS and email marketing automation; CASL/CAN-SPAM compliance knowledge.

Responsibilities

• Develop and implement multi-channel marketing plans aligned to GTM priorities and recruitment goals.
• Lead campaign briefs, manage approved budgets, coordinate media placements and production of assets.
• Monitor campaign performance and optimize results based on data insights.
• Act as primary liaison to external agencies and media vendors; provide direction and review recommendations.
• Collaborate cross-functionally to ensure brand standards and strategic alignment.

Skills

Analytical skills

Project management

Cross-functional collaboration

Budget management

Strategic prioritization

Communication skills

Agency relationship management

Campaign optimization

Data-driven decision making

Education

Marketing or related degree/diploma

Tools

Salesforce Marketing Cloud

Website CMS platforms

Email marketing platforms

Campaign analytics tools

Job description

Working within the College’s strategic marketing framework and in collaboration with the Associate Director of Global Marketing, the incumbent develops and implements multi-channel marketing plans aligned to Go-To-Market (GTM) priorities and recruitment goals.

The incumbent leads the development of campaign briefs, manages approved campaign budgets, coordinates media placements and production of various promotional assets, and monitors campaign performance to optimize results.

Serving as the primary liaison to external agency partners and media vendors, the Marketing Coordinator provides direction, reviews recommendations, and ensures execution aligns with the Colleges strategy and brand standards. Through data-informed decision-making, cross-functional collaboration, and strong brand stewardship, the role contributes to measurable campaign performance and continuous improvement of marketing effectiveness.

Qualifications

Education and Experience:

A minimum of a 3-year diploma/degree in a field of study such as Marketing, Public Relations, Integrated Marketing Communications or Digital Marketing.

A minimum of 5 years of experience in progressively responsible marketing or an agency environment. Experience, supporting annual marketing strategy development or interpreting market, enrollment, and competitive data to inform campaign direction. Demonstrated project management experience, including ability to lead cross-functional campaign execution across multiple parties. Experience leading the development and execution of integrated, multi-channel marketing campaigns, including creation of campaign briefs, timelines, deliverables, launch execution, and performance measurement. Experience managing and allocating marketing campaign budgets, with demonstrated ability to optimize investment based on performance and ROI analysis. Experience managing external agencies, media partners, and vendors. Strong analytical skills with experience interpreting marketing performance data and translating insights into actionable strategic recommendations. Familiarity with website CMS platforms and digital content management. Experience with email marketing and automation platforms (Salesforce Marketing Cloud preferred) and knowledge of CASL/CAN-SPAM compliance. Experience preparing digital content that meets accessibility standards (AODA).

Other R equired Qualifications:

• Strong analytical judgment when evaluating information and making recommendations.
• Manages workload to ensure efficient and effective completion of priorities.
• Ensures campaign effectiveness and alignment with institutional priorities.
• Demonstrates effective communication skills in both verbal and written communication.
• Demonstrates strong strategic prioritization skills.
• Effective negotiation skills when working when resolving competing interests.

The successful incumbent must have the ability to report to the work location and work temporarily from a remote location with reliable internet access, as approved by the College and in accordance with the college’s Telework Policy.

Salary & Terms

• Support Group: Pay Band I
• Start Rate: $41.20/hour
• Posted Date: October 7, 2026
• Closing Date: October 21, 2026 (4:00 p.m.)

This job opportunity is open to both internal and external applicants. Only those who are selected for an interview will be contacted.