Marketing Coordinator

Mars Incorporated in; Chalfont (PA); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Mars University learning

Bonus program

Comprehensive benefits

Job summary

Mars Incorporated seeks a Marketing Coordinator to support the Brand Team and Fishcare group in digital marketing, e-commerce content, and brand operations. You will manage content across channels, coordinate with agencies, and help optimize top portfolio items while supporting CRM and events.

The role emphasizes organization, detail orientation, and proactive problem-solving to drive growth in the aquatic portfolio.

Qualifications

• Bachelor's degree required across marketing, communications or related field.
• 1–2 years in Marketing, Digital Marketing or Shopper/Customer Marketing a plus.
• Experience managing social media or website content is a plus.
• CPG, pet care or aquatics experience is a plus.

Responsibilities

• Update and maintain product and brand content across digital ecosystems.
• Manage content readiness for new innovation and renovations; optimize top portfolio items.
• Coordinate website content updates with agencies and internal teams.
• Support CRM updates or email content coordination as applicable.
• Initiate and manage graphics updates for label changes with vendors.
• Assist with trade show support, inventory in the marketing closet, and event materials.
• Pull data for brand scorecards and suggest actions based on trends.

Skills

Attention to detail

Organizational skills

Written and verbal communication

Analytical mindset

Multi-project management

Proactive problem-solver

Education

Bachelor's degree

Tools

Salsify

Job description

The Marketing Coordinator will support the Brand Team and broader Fishcare team in executing digital marketing, e-commerce content management, trade show support, and core brand operations. This role is responsible for delivering insight based, detail-oriented marketing execution that drives growth for our aquatic's portfolio. The ideal candidate brings digital and website expertise, organizational excellence, and a proactive approach to managing content, channels, and cross-functional requests.

What are we looking for?

• Bachelor's degree required
• 1-2 years of experience in Marketing, Digital Marketing, or Shopper/Customer Marketing is a plus
• Experience managing social media and/or website content is a plus
• Prior CPG, pet care, or aquatics/fishkeeping experience is a plus
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines across teams
• Analytical mindset with the ability to interpret performance metrics
• Proactive problem-solver with a desire to improve processes and deliver best-in-class execution

What would be your key responsibilities?

• Update and maintain product and brand content across digital ecosystems
• Manage content readiness for new innovation & renovation as well as optimizing content for top portfolio items
• Implement website content updates and coordinate with agencies as needed
• Support CRM updates or email content coordination (as applicable)

E‑commerce & Digital Content Management

• Update and maintain product and brand content across digital ecosystems
• Manage content readiness for new innovation & renovation as well as optimizing content for top portfolio items
• Implement website content updates and coordinate with agencies as needed
• Support CRM updates or email content coordination (as applicable)

Label / Graphics Project Support

• Initiates and manages graphics development process for label change projects
• Coordinates with agency or vendor partners to execute artwork updates
• Routes artwork through internal graphics approval system
• Updates salsify/ecom content when necessary
• Communicates label changes to sales & tech services

Trade Show Support & Marketing Closet Ownership

• Manage and fulfill swag and communication material requests for trade shows and events
• Maintain, organize, and document marketing inventory in the marketing closet at the Chalfont office
• Track and ship materials in partnership with sales and marketing teams
• Support on‑site execution for key trade shows and customer events when applicable

Brand Measurement & Reporting

• Pull data for the monthly omnichannel brand scorecard
• Recommend actions based on performance trends and brand health indicators

Influencer and Brand Partnership Support

• Identify relevant influencer / content creators to send brand outreach (samples)
• Manage communication + sending of samples to influencers

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role. This position is not eligible for relocation benefits.