Business Development Manager - Insights & Analytics

mars; United States; Hybrid; USD 95,000 - 135,000; Full time

Job summary

Mars in Franklin, TN seeks a Business Development Manager, Insights & Analytics to translate market signals into demand actions for our field teams. This role focuses on performance tracking, category insights, and data storytelling using internal and external sources.

You will impact the delivery of the business plan through dashboards and proactive insights, partnering with Sales, Marketing, and Supply Chain. MBA preferred; 5+ years in CPG required.

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years in CPG, working with Sales, Customer Service, Logistics, Marketing Services or similar.
• Experience in reporting/analytics and/or account management.
• Understanding of industry & trade channels.

Responsibilities

• Track shipments vs forecast vs plan vs consumption to understand upside/gaps.
• Evaluate whether mix supports financial goals.
• Analyze performance at total/segment/brand/sku/customer levels and identify trends.
• Flag issues early and propose corrective actions.
• Provide point of view on in-period/full-year delivery of the Shipment Plan.
• Build dashboards/reports using internal capabilities and/or 3rd-party resources to drive insights to action.
• Support Annual Business Planning; interface with Customer Pods & Portfolio Growth Teams.
• Contribute as a high-performing team member and push for breakthrough thinking.

Skills

CPG experience

Analytics reporting

Data storytelling

Dashboarding

Education

Bachelor's degree

MBA preferred

Tools

SRM Info Delivery

BI Dashboards

Job description

Job Description:

Business Development Manager, Insights & Analytics

Franklin, TN

This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

The Business Development Manager, Insights & Analytics has the unique responsibility of focusing on the total business (all segments, all brands, all channels) to translate market signals in to demand generating actions for our field teams. This person plays a pivotal role in influencing the delivery of the business plan through performance management tracking, uncovering compelling category insights and storytelling in support of the dynamic Pet Food Category and Mars business priorities. Providing proactive analysis to drive delivery of key business objectives and uncovering of incremental growth driving ideas. The role requires strong technical and functional skills to manipulate and interpret data across various internal and external sources, the ability to influence through data and storytelling, and a bias for curiosity.

What are we looking for?

• Bachelor's degree required, MBA preferred
• 5+ years' experience in CPG, working with customers in Sales, Customer Service, Logistics, Marketing Services, Brand Marketing or similar function
• Experience in reporting/analytics and/or account management experience preferred
• Understanding of industry & trade channels preferred

What would be your key responsibilities?

• Track shipments vs forecast vs plan vs consumption to understand upside / gaps. Does consumption support plan and/or forecast?
• Does mix support financial goals
• Evaluate business performance at the total, segment, brand, sku, customer level. Do trends support sustainable growth
• Are there areas that are not an issue; but could become one if not addressed
• Provide point of view on in-period / full year delivery of the Shipment Plan
• Build reporting dashboards/reports via own capabilities and/or utilization of 3rd Party resources with SRM Info Delivery Business Manager Automation of critical business reports to drive speed, visuals, Insights to action
• Support Annual Business Planning Process. Key point of contact for Customer Pods & Portfolio Growth Teams for Sales Annual Business Plan inputs
• Responsible for being a high contributing member of a high-performance team. Embracing the common purpose and specific expectations of the team to contribute to the team's success in the achievement of company goals
• Demonstrating break-through thinking, above and beyond the current plan to close any existing gaps and / or stretching to 'how high is high?'

What can you expect from Mars?

Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.

Join a purpose driven company, where we are striving to build the world we want tomorrow, today.

Best-in-class learning and development support from day one, including access to our in-house Mars University.

An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

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