Marketing Coordinator

Ritter & Brogden Orthodontics; Cary (NC); On-site; USD 42,000 - 64,000; Full time

Job summary

Ritter & Brogden Orthodontics is seeking a dynamic marketing liaison to connect the practice with referring dentists, schools and community partners. You will manage our community outreach, coordinate events, and craft outreach plans to grow patient referrals while representing the brand with professionalism.

This role requires strong customer service, data-driven thinking, and the ability to collaborate with leadership and the marketing team.

Qualifications

• Marketing/Sales experience preferred but will consider marketing, sales or referral-minded candidates.
• Out-of-the-box thinker with strong analytical ability.
• Detail-oriented and highly organized, with excellent communication skills.
• Self-starter who proactively takes initiative and leads projects.

Responsibilities

• Identify referring dentists in each market and designate practices to Referral Tiers.
• Create marketing outreach plans for referring dentists, schools and community organizations.
• Prepare KPI reports and present findings to leadership.
• Schedule and coordinate Dr. to Dr. Lunches and Lunch & Learns.
• Manage CRM updates and post outreach follow-ups.
• Create delivery calendars and ensure timely execution of outreach.
• Attend marketing meetings with prepared agendas.

Skills

Marketing mindset

Sales-minded

Data analysis

Excellent communication

Leadership and organization

Self-motivated

Proactive problem-solver

Education

High School Diploma/GED or equivalent

Tools

Microsoft Office

Job description

This role is the liaison between the practice and our target referring dental practices, schools, and other community organizations as well as the manager of our practice level social media channels. This person will possess several key qualities including having strong customer service skills, being congenial, compassionate, creative, proactive, analytical, supportive, organized, self-managed and sales-minded. This person will be an out-of-the-box thinker always looking for new ways to both make the biggest impact within our community and bring in new patients. This person will represent the practice in a positive light, embodying everything that we stand for.

• Prepare reports relating to KPIs for the organization and be prepared to present findings.
• Identify referring dentists in each market. Per guidelines, designate these practices to Referral Tiers.
• Create marketing outreach plan for referring dentists, schools and community organizations.
• Schedule, coordinate and execute Dr. to Dr. Lunches and Lunch & Learns.
• Create a delivery calendar for referring dentists, schools, and community organizations and meet assigned deadlines.
• Make it a goal to visit with the doctor on every visit.
• Make contact (via in-person delivery or mailed package) with target schools (based on information provided by Constant Analytics) at least once every quarter.
• Attend key membership meetings with community organizations as strategically appropriate. Strategically promote our brand to these organizations for partnership opportunities (ex: social media giveaways).
• Create travel schedules/routes that are the most efficient use of the business' time.
• Create, procure, assemble and deliver thoughtful, personal, and experiential gifts for our partners.
• Collaborate with the practice leadership team on what clinical and brand-focused marketing materials and messages are relevant and should be included in our deliveries.
• Collaborate with Doctors, practice leadership, and Orthodontic Partners' marketing team on positive and negative feedback received from outside organizations to facilitate process/service improvement.
• Prepare presentations for community partners to showcase our practice, orthodontic treatments, different ways we can collaborate, etc.
• Execute data capture processes and protocols at consumer facing events to be used in CRM and retargeting campaigns.
• Send email and text blasts to patients for announcements and one-off promotions prn, using the practice's CRM tool.
• Schedule social media posts (Facebook, Instagram, and other new channels as they arise) in advance, scheduling ~5 posts per week to each channel. Develop and execute content strategy unique to the style and audience of each channel.
• Respond to Facebook and Instagram messages in a timely manner, using professional brand voice, and handle any requests that come through these channels.
• Assist with phone handling, scheduling, and general administrative tasks as needed by the organization.
• Update Hubspot after each outreach interaction with partner contact information and follow-up items.
• Attend regularly scheduled marketing meetings with a prepared agenda.

Knowledge, Skills and Abilities:

• Marketing/Sales experience preferred but will consider those who are marketing, sales and referral-minded
• Out-of-the-box thinker
• Affinity of analyzing data
• Detail-oriented
• Exceptional communication skills, both verbal and written
• Possess strong leadership qualities, highly organized, self-motivated and holds one's self accountable to high standards of excellence
• Self-starter who proactively takes initiative

Education and Experience:

• High School Diploma, GED or equivalent required
• Proficient in Microsoft Office Suite
• Marketing & sales experience is desirable, but not required

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Ritter & Brogden Orthodontics's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.