Marketing Coordinator

UPPAbaby; Boston (MA); Presencial; USD 42.000 - 54.000; Jornada completa

Descripción de la vacante

UPPAbaby in Rockland, MA seeks a Coordinator, Brand + Community Operations to organize marketing assets, samples, shoots, events, and social content across global markets. You will work with Brand, Creative, and Production teams to keep calendars on track and ensure brand consistency.

The role is ideal for an organized, early-career marketer who communicates clearly, follows through, and gains hands-on experience in brand operations, asset management, and event support.

Formación

• 1–3 years of experience in marketing, social media, project coordination, or a related field (internships count).
• Highly organized and detail-oriented; able to juggle multiple projects and deadlines.
• Proactive communicator who shares updates, flags issues early, and closes the loop.
• Familiar with brand standards and asset management tools.
• Clear writer for emails, instructions, and partner-facing documents.

Responsabilidades

• Coordinate the organization and distribution of global retail-facing brand assets with Brand, Creative, Digital, and International teams.
• Track asset calendars and timelines to keep launches, campaigns, and retail readiness on schedule.
• Upload, tag, organize, and link assets in Brandfolder, including global Asset Directives; share upload schedules and updates with teams.
• Coordinate translation requests for assets, product copy, retail materials, social, and web with internal teams and vendors, tracking timing and versions.

Conocimientos

Marketing

Social media

Project coordination

Communication

Educación

Bachelor’s degree in Marketing/Communications

Herramientas

Asana

Airtable

Jira

Brandfolder

Descripción del empleo

OVERVIEW

The Coordinator, Brand + Community Operations supports the Brand team in keeping marketing assets, samples, shoots, events, and social content organized and on schedule across global markets. Working closely with the Social & Community and Production teams, this role is ideal for an organized, detail-oriented early-career marketer who communicates clearly, follows through, and wants hands-on experience across brand operations.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Global Assets & Brandfolder

• Coordinate the organization and distribution of global retail-facing brand assets with Brand, Creative, Digital, and International teams.
• Track asset calendars and timelines to keep launches, campaigns, and retail readiness on schedule.
• Upload, tag, organize, and link assets in Brandfolder, including global Asset Directives; share upload schedules and updates with teams.
• Coordinate translation requests for assets, product copy, retail materials, social, and web with internal teams and vendors, tracking timing and versions.

Samples, Swatches & Swag

• Track retail collateral, samples, and branded materials for shoots, events, and partner requests.
• Manage swatch ordering with the factory, global quantity requests, and re-kitting.
• Order, ship, and inventory branded merchandise, including international shipments; keep the office merchandise display stocked.

Photo + Video Production

• Book child and adult talent, photographers, hair and makeup, styling, props, and meals for studio and lifestyle shoots.
• Handle product logistics: packing lists, shipping to and from shoots, on-set prep, and rendering sample shipments and returns.
• Coordinate consumer event logistics (swag, collateral, sample prep), maintain event materials trackers, and support onsite execution.
• Coordinate retail display materials and collateral for Sales and retail partners, and track distribution schedules.

Social & Community Support

• Maintain social media calendars and content workflows.
• Pull and summarize social analytics to support content planning.

Brand Standards & Research

• Help ensure assets, social posts, and event touchpoints follow brand standards, and help maintain brand guidelines and reference materials.
• Support brand audits, competitive research, and reporting, including gathering specimens from sales and marketing materials for Legal.
• Share timely status updates with Creative, Sales, Digital, Product, Customer Experience, and Global Marketing teams.

QUALIFICATIONS, COMPETENCIES AND EXPERIENCE

• 1–3 years of experience in marketing, social media, project coordination, or a related field (internships count).
• Highly organized and detail-oriented; able to juggle multiple projects and deadlines.
• Proactive communicator who shares updates, flags issues early, and closes the loop.
• Comfortable with project management tools (Asana, Airtable, or Jira); Brandfolder or other DAM experience a plus.
• Familiar with social platforms and content formats; comfortable pulling basic analytics.
• Clear writer for emails, instructions, and partner-facing documents.
• Collaborative team player with a strong eye for brand consistency.

Education

Bachelor’s degree in Marketing, Communications, or a related field required.

Travel

Ability to travel for events, social shoots, or brand activations as needed.

Location

This is an in-office position located in Rockland, MA.