Marketing Coordinator

Electra Grid Solutions; Birmingham (AL); On-site; USD 45,000 - 65,000; Full time

Job summary

Electra Grid Solutions is seeking a marketing liaison to identify potential customers, manage bid solicitations, and develop promotional materials. You will coordinate conferences, trade shows, and sponsorships while maintaining company data in CRM and databases.

Responsibilities include responding to RFQs/RFPs, analyzing market data, and supporting public relations and community initiatives. Requires strong communication, organization, and project management skills.

Qualifications

• High School Diploma or equivalent is required.
• Associate or bachelor’s degree in marketing, business or related field is preferred.
• General knowledge of Microsoft Office Suite.
• Direct marketing, marketing research, and reporting experience.
• Experience in project management.
• Understanding of the utility industry and operations.
• Excellent attention to detail and accuracy.
• Strong analytical and problem-solving skills.
• Ability to work independently with minimal supervision.
• Ability to maintain strict confidentiality.
• Excellent organization and time management skills.
• High level of professionalism and integrity.
• Excellent leadership and management skills.
• Ability to make decisions.
• Ability to process and analyze data.
• Data entry skills.

Responsibilities

• Identify potential customers and target segments within the United States.
• Coordinate and respond to RFQs, RFPs, and contractor qualification requirements.
• Gather and present data for client communications and responses.
• Create and update promotional and marketing materials.
• Record all marketing activity in the CRM system.
• Coordinate sponsorships and community event participation.
• Manage charitable contributions and employee involvement in volunteering.
• Design print ads using Adobe Photoshop and related software.

Skills

Marketing

Business communications

Microsoft Office

Marketing research

Project management

Analytical thinking

Data analysis

Confidentiality

Organization

Leadership

Decision making

Independent work

Data entry

Education

High School Diploma

Associate or Bachelor’s in marketing or business

Tools

Adobe Photoshop

CRM software

Job description

Job Summary

Responsible for identifying potential customers, completing all required forms to receive bid solicitations and Requests for Quotes/Proposals, developing marketing and advertising strategies, creating company promotional materials, coordinating and attending conferences and trade shows. This position is also responsible for maintaining company-specific information within various supplier management databases and commerce portals as required by customers and finally, to act as company liaison for public relations and customer and community events.

Job Duties and Responsibilities

• Identify potential customers by conducting web searches and verbal inquiries in order to obtain information related to Municipal and Investor Owned Electric Utilities, Electric Cooperatives, and Engineering Firms throughout the United States.
• Contact potential customers and correspond with agencies’ management and/or purchasing department through verbal or written communication in order to inquire about specific contractor qualification requirements, upcoming projects up for bid, RFQ’s and RFP’s.
• Correspond with executive staff gathering extensive information related to company’s financial, safety, and performance data in order to create eloquent, detailed responses to customers’ Contractor Qualification Applications, PQQ’s, and RFI’s.
• Create, design, and update promotional and marketing tools which provide specific company information to current and prospective customers.
• Record all customer specific marketing activity in CRM database.
• Correspond with customers and external agencies in order to coordinate sponsorship and participation in customer and community events. Serve on various planning committees for community events.
• Coordinate all employee participation and monetary donations for internal and external charitable gifts.
• Use Adobe Photoshop and other graphic design and image editing software in order to design and create print ads for various local publications.

Requirements

• High School Diploma or equivalent is required.
• Associate or bachelor’s degree in marketing, business or related field is preferred.
• General knowledge of Microsoft Office Suite.
• Direct marketing, marketing research, and reporting experience.
• Experience in project management.
• Understanding of the utility industry and operations.
• Excellent attention to detail and accuracy.
• Strong analytical and problem-solving skills.
• Ability to work independently with minimal supervision.
• Ability to maintain strict confidentiality.
• Excellent organization and time management skills.
• High level of professionalism and integrity.
• Excellent leadership and management skills.
• Ability to make decisions.
• Ability to process and analyze data.
• Data entry skills.

Working Conditions

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.

Consists of sedentary work. Ability to lift up to 10 pounds.

Substantial movements of the hands, wrists, and/or fingers.

Required to have close visual acuity to perform activities such as preparing and analyzing data and figures or viewing a computer screen.

Note: This job description is not intended to be all-inclusive. Employees may perform other related duties as requested to meet the ongoing needs of the organization.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ElectraLine, LLC is an equal opportunity employer.