Marketing Coordinator

l Baton Rouge; Baton Rouge (LA); On-site; USD 55,000 - 75,000; Full time

Job summary

PENN Entertainment in Baton Rouge, LA, is seeking an Advertising and Promotions Specialist to drive campaigns and events. You will coordinate ads, budgets, calendars, and collaboration across departments to ensure timely, compliant promotions.

The role emphasizes creative copy, proofs, and production across print, broadcast, digital, and outdoor media. Quality, speed, and teamwork are essential as you manage multiple projects in a fast-paced environment while aligning with brand guidelines and

Qualifications

• Proficient in Microsoft Office, Acrobat, Photoshop, and InDesign.
• Excellent written and verbal communication.
• Strong organizational skills and ability to multitask.
• Collaborates effectively with multiple departments.

Responsibilities

• Provides superior customer service and maintains professionalism with customers and coworkers.
• Plans promotions and events, including ideas, calendars, budgets, and execution.
• Coordinates advertising support for promotions with marketing, hotel, food & beverage, casino, etc.
• Ensures compliance with Gambling Problem advertising requirements.
• Works with external agencies and partners on advertising projects across media.
• Manages advertising and collateral processes, including proofs and final production.
• Writes advertising copy for various channels as needed.
• Maintains quality and timeliness of advertising materials.
• Tracks budgets and spends per media plan.
• Monitors competitor advertising activities.
• Assists with special events and promotions as needed.
• Coordinates printed materials deliveries to meet deadlines.
• Coordinates photoshoots as required.

Skills

Microsoft Office

Adobe Acrobat

Adobe Photoshop

InDesign

Communication skills

Teamwork

Organization

Job description

Introduction

...

Overview

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day‑one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Responsibilities

• Provides superior customer service, positively effects interactions with external and internal customers and employees, and has the resiliency to deal with difficult customers in all types of business conditions and the agility to work harmoniously with co‑workers.
• Assists department manager and director in planning for promotions and special events, including development of ideas and creation of events calendar, budgets, strategic planning and execution of programs.
• Coordinates all advertising support for promotions and special events with multiple departments, including marketing, hotel, food & beverage, casino, etc.
• Ensures that all advertising collateral and outdoor billboards are in compliance with the 800 number Gambling Problem requirements.
• 6. Works with outside agencies and corporate partners on all advertising projects, including print, broadcast, outdoor, digital and collateral.
• Opens jobs for, tracks and administers all advertising and collateral; assists in developing, processing, approving and monitoring advertising copy, creative, proofs, and final production of print, broadcast, digital, outdoor and collateral.
• Writes advertising and direct mail copy as needed for broadcast, print ads, direct mail letters, digital and print listings, etc.
• Maintains integrity of advertising mediums by verifying quality of broadcast, print, outdoor, digital and printed collateral materials.
• Ensures that all advertising and collateral is posted in a timely manner and that outdated materials are removed promptly.
• Tracks advertising budgets and spends by medium and keeps them on track according to the established media plan.
• Maintains knowledge of competitor advertising activities and spend in the market.
• Assists with working special events and promotions as necessary.
• Works with purchasing to coordinate the deliveries of printed materials to meet requesting department’s deadlines.
• Executes and coordinates photoshoots as needed.

Requirements

• Knowledge of and ability to operate Microsoft Office programs, Adobe Acrobat, Adobe Photoshop, InDesign and
• Ability to initiate, follow‑up on, and complete special projects as assigned.
• Ability to work well with others.
• Ability to perform effectively in fast paced environment,
• Strong organizational skills with the ability to perform multiple tasks.
• Excellent verbal and written communications required.
• Photography and graphic designs skills desired.
• Must be at least 21 years of age or older