Marketing Content Specialist

Sagitec Solutions

Tampa (FL)

On-site

USD 55,000 - 65,000

Full time

14 days+

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Benefits offered by this job

401(k) plan with company match

Health insurance

Vision insurance

Company Paid Group Life Insurance

Company Paid Short and Long-Term Disability

Voluntary Life Insurance

Flexible spending account

Paid time off

Company Holidays

Tuition Assistance

Job summary

An established industry player is on the lookout for a passionate Content Marketing Specialist to enhance their marketing efforts. In this dynamic role, you will be responsible for creating compelling, SEO-optimized content that drives engagement and boosts brand awareness. You'll work closely with various teams to ensure consistency in messaging and to produce content that resonates with target audiences. This is an exciting opportunity to contribute to a thriving company that values creativity and collaboration, where your ideas can make a real impact on the business's success. Join a team that thrives on innovation and is committed to professional growth!

Qualifications

3-5 years of experience in marketing, public relations, or communications.
Strong writing and editing skills with a focus on B2B content.

Responsibilities

Develop and publish engaging content across multiple channels.
Collaborate with stakeholders to execute content marketing plans.

Skills

Content Marketing

SEO Optimization

B2B Marketing

Copy Editing

Market Research

Digital Marketing Strategies

Communication Skills

Project Management

Data Analysis

Education

Post-secondary education in Marketing or Communications

Tools

Google Analytics

SEMRush

HubSpot

MS Office

Job description

We are seeking a talented Content Marketing Specialist to join our growing Marketing team. In this role, you will take on the execution of inbound marketing, including social media, blogs, PR, and other key deliverables. Our ideal candidate is a creative marketing professional with strong writing capabilities and a proven track record of producing engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with the latest technologies and marketing trends. Ultimately, you will be responsible for expanding our company’s digital footprint and increasing brand awareness.

There’s lots to learn, so you should be curious as a cat — even if you're a dog person. You’ll thrive in this role if you’re a natural collaborator and multi-tasker, eager to roll up your sleeves and contribute across a myriad of projects and programs.

This role reports into the Marketing Manager.

Who are we?

Sagitec Solutions, LLC, celebrated its 20th anniversary in 2024 and is a global software provider focused on solving complex, business-rule-driven problems for organizations. Sagitec designs and delivers complex solutions for pension, labor and employment, nutrition, and healthcare industries. Sagitec's solutions are powered by a core platform that is highly configurable, rule-driven, and extensible by nature. We are growing and have recently branched out into three new domains/adjacent markets.

Our culture is driven by our people—their dedication, creativity, and integrity are our greatest strengths. Guided by our core values—being trustworthy, healthy and high-functioning, innovative, transparent, rooted in integrity, and committed to giving back—our people create a workplace that empowers everyone to thrive.

The Purpose of Your Role

You will take an active role in developing and publishing content and campaigns which promote Sagitec’s services and drive sales. This requires you to work collaboratively with multiple business units and subject matter experts to create sought-after content that adds value to Sagitec’s audiences (benefits administration and state/local government agencies).

You will also work closely with the coordinated communications group that involves stakeholders from Marketing, Internal Comms, Learning and Development, and HR to ensure our communications to different audiences remains consistent.

Some Job Responsibilities:

Create external-facing, SEO optimized content for all channels (website, email, social media, events, and more). Our main formats for marketing content are web copy, case studies, white papers, blogs, videos, infographics, and emails.
Continuously learn more to make our content rank higher in search results.
Partner with multiple stakeholders to execute content marketing plans for individual lines of business, ensuring that activities line up with the overall marketing and product strategy.
Work with the design team to provide inputs on how a piece of content may look visually.
Do competitive market research and analysis to better understand core clients.
Aid in pitching exciting content ideas to trade media and journals in the industry.

The Skills You Bring:

You are a passionate B2B content marketer with 3-5 years’ experience gained in marketing, public relations or communications roles.
Post-secondary education, preferably with a focus on marketing or communications.
You're an excellent writer and copy editor- who understands the role of content in a B2B marketing strategy.
You possess in-depth interviewing skills that can be leveraged to create content.
Monitor and report on communication campaign performance metrics.
You can dissect marketing data and present strategies to improve them.
You work well with a deadline and can manage a wide variety of tasks.
You’re extremely organized and detail-oriented and ensure your copy shines before it’s published.
Effective knowledge of digital and traditional marketing strategies and tactics.
Have an entrepreneurial spirit and lead projects independently, if required.
Good understanding of technology and IT services.
Proficiency in MS office tools.

Good to have:

Hands-on experience with key digital marketing, content marketing, and demand generation toolsets, including Google Analytics, SEMRush, Hubspot and/or related platforms.
Knowledge or/and experience in paid search/Google AdWords.
You have a good understanding of the best practices of the social media channels (LinkedIn, Twitter, & Facebook) and creating paid campaigns on LinkedIn.
Using AI prompts in tools like ChatGPT/CoPilot.

Compensation and Benefits: