Marketing Content Specialist

ViClarity; Des Moines (IA); On-site; USD 65,000 - 82,000; Full time

Job summary

ViClarity is hiring a Marketing Content Specialist to plan, create, and manage strategic content and sales enablement resources for our global marketing team. You will educate target markets, strengthen thought leadership, and equip global Sales teams with messaging and tools throughout the sales cycle.

The role involves content creation across whitepapers, case studies, blogs, and campaigns, plus maintaining a central library of assets and collaborating with Sales to improve messaging and

Qualifications

• 3+ years in content marketing or sales enablement
• Experience translating complex GRC topics into clear messaging
• Proficient with CRM and marketing automation platforms

Responsibilities

• Plan, create, and manage strategic content and sales enablement resources
• Manage content calendar and apply SEO best practices
• Translate regulatory topics into customer-focused messaging for US/Europe
• Develop industry-specific sales enablement content
• Maintain library of sales assets and templates
• Collaborate with Sales to address gaps and train teams
• Create thought leadership and customer advocacy resources

Skills

Content marketing

SEO

CRM

HubSpot Sales Hub

Writing & editing

Calendar management

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketing automation

Content management systems

Job description

ViClarity is a leading global provider of Governance, Risk, and Compliance (GRC) software, serving clients across highly regulated Financial Services and Healthcare sectors. Our award-winning platform helps organizations automate manual compliance processes, mitigate risk, and gain real-time visibility into operational performance. Headquartered in Tralee, Co. Kerry (Ireland), with a growing presence in the United States, we're committed to delivering excellence through innovation, service, and client success.

We are hiring a full-time Marketing Content Specialist to plan, create, and manage strategic content and sales enablement resources for ViClarity's global marketing team. This role will help educate target markets, strengthen thought leadership and customer advocacy, and equip global Sales teams with consistent messaging, collateral, training, and tools throughout the sales cycle.

Base Salary Range: $65,000-$82,000. Commensurate with experience.

What You'll Be Doing

• Create and manage content including whitepapers, case studies, blogs, reports, email campaigns, compliance resources, and benchmark materials.
• Manage the content calendar and use SEO best practices to improve visibility and engagement.
• Translate complex GRC, compliance, and regulatory topics into clear, customer-focused messaging for U.S. and European audiences.
• Develop industry- and buyer-specific sales enablement content for healthcare, banking, insurance, asset management, and credit union markets.
• Maintain a centralized library of sales assets, including pitch decks, one-pagers, data sheets, ROI calculators, battlecards, proposal templates, and RFP content.
• Partner with Sales to address content gaps, strengthen messaging, support objection handling, and train teams on successful campaigns and product launches.
• Create thought leadership and customer advocacy resources, including case studies, testimonials, references, and SME insights.

Who You Are

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field preferred.
• 3+ years of experience in content marketing, product marketing, or sales enablement.
• Basic understanding of GRC, compliance, or risk management preferred.
• Strong understanding of B2B customer journeys with ability to create content for different buyer groups and sales stages.
• Experience with CRM, marketing automation, content management, and sales enablement platforms such as HubSpot Sales Hub.
• Excellent writing, editing, SEO, project management, and calendar management skills.
• Ability to translate technical and regulatory concepts into clear, engaging, customer-friendly messaging.

*Credit and criminal background verification required on all applicants.

ViClarity is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.