Content Specialist

ViClarity, LLC.; Des Moines (IA); Hybrid; USD 60,000 - 85,000; Full time

Job summary

ViClarity, LLC. is hiring a ContentSpecialist to plan, create, and manage strategic content and sales enablement resources for the global marketing team. You will educate target markets, strengthen thought leadership, and equip global Sales with consistent messaging and collateral throughout the sales cycle.

This role supports content across the U.S. and Europe, works with HubSpot Sales Hub and CRM tools, and collaborates with Sales to address gaps, train on campaigns, and drive product

Qualifications

• 3+ years of experience in content marketing, product marketing, or sales enablement.
• Bachelor's degree preferred in Marketing, Communications, Journalism, Business, or related field.
• Basic understanding of GRC, compliance, or risk management preferred.
• Strong understanding of B2B customer journeys and sales stages.
• Experience with CRM, marketing automation, and platforms such as HubSpot Sales Hub.
• Excellent writing, editing, SEO, project management, and calendar management skills.
• Ability to translate technical and regulatory concepts into clear messaging.

Responsibilities

• Create and manage content including whitepapers, case studies, blogs, reports, email campaigns, compliance resources, and benchmark materials.
• Manage the content calendar and use SEO best practices to improve visibility and engagement.
• Translate complex GRC, compliance, and regulatory topics into clear, customer-focused messaging for U.S. audiences.
• Develop industry- and buyer-specific sales enablement content for healthcare, banking, insurance, asset management, and credit union markets.
• Maintain a centralized library of sales assets, including pitch decks, one-pagers, data sheets, ROI calculators, battlecards, proposal templates, and RFP content.
• Partner with Sales to address content gaps, strengthen messaging, support objection handling, and train teams on campaigns and product launches.
• Create thought leadership and customer advocacy resources, including case studies, testimonials, references, and SME insights.

Skills

Content marketing

Copywriting

SEO

Project management

B2B marketing

Sales enablement

Education

Bachelor's degree in Marketing, Communications, Journalism, Business

Tools

HubSpot Sales Hub

CRM

Marketing automation

Content management systems

Job description

Why ViClarity?

ViClarity is a leading global provider of Governance, Risk, and Compliance (GRC) software, serving clients across highly regulated Financial Services and Healthcare sectors. Our award-winning platform helps organizations automate manual compliance processes, mitigate risk, and gain real-time visibility into operational performance. Headquartered in Tralee, Co. Kerry (Ireland), with a growing presence in the United States, we're committed to delivering excellence through innovation, service, and client success.

We are hiring a full-time ContentSpecialist to plan, create, and manage strategic content and sales enablement resources for ViClarity's global marketing team. This role will help educate target markets, strengthen thought leadership and customer advocacy, and equip global Sales teams with consistent messaging, collateral, training, and tools throughout the sales cycle.

Location: Seeking candidatesremote within the U.S. or hybrid from our Des Moines, Iowa office.

What You'll Be Doing

• Create and manage content including whitepapers, case studies, blogs, reports, email campaigns, compliance resources, and benchmark materials.
• Manage the content calendar and use SEO best practices to improve visibility and engagement.
• Translate complex GRC, compliance, and regulatory topics into clear, customer-focused messaging for U.S. and European audiences.
• Develop industry- and buyer-specific sales enablement content for healthcare, banking, insurance, asset management, and credit union markets.
• Maintain a centralized library of sales assets, including pitch decks, one-pagers, data sheets, ROI calculators, battlecards, proposal templates, and RFP content.
• Partner with Sales to address content gaps, strengthen messaging, support objection handling, and train teams on successful campaigns and product launches.
• Create thought leadership and customer advocacy resources, including case studies, testimonials, references, and SME insights.

Who You Are

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field preferred.
• 3+ years of experience in content marketing, product marketing, or sales enablement.
• Basic understanding of GRC, compliance, or risk management preferred.
• Strong understanding of B2B customer journeys with ability to create content for different buyer groups and sales stages.
• Experience with CRM, marketing automation, content management, and sales enablement platforms such as HubSpot Sales Hub.
• Excellent writing, editing, SEO, project management, and calendar management skills.
• Ability to translate technical and regulatory concepts into clear, engaging, customer-friendly messaging.

*Credit and criminal background verification required on all applicants.

ViClarity is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.