Marketing Content Manager

Center for the Collaborative Classroom; United States; Remote; USD 83,000 - 95,000; Full time

Job summary

Center for the Collaborative Classroom seeks a Marketing Content Manager (MCM) to shape and drive its cross-channel content strategy, and to lead end-to-end content production. You will convert business objectives and subject-matter expertise into blogs, videos, white papers, customer stories, and collateral that build brand authority and generate marketing-qualified leads.

Reporting to the Marketing Director, the role collaborates with the Senior Events Manager, Digital Marketing Manager, and

Qualifications

• 5 years general digital marketing experience, with 3–5+ years in content strategy and marketing project management in EdTech or PreK–12.
• Strong knowledge of PreK–8 ELA instruction and evidence-based literacy practices.
• Proven ability to manage multi-stakeholder content pipelines with clear timelines.

Responsibilities

• Define and manage cross-channel content strategy aligned with sales goals and product launches.
• Own content calendar and pipeline, mapping topics to the buyer journey.
• Leverage SEO and search intent to drive organic traffic and lead conversion.
• Lead AI-assisted content tools to scale creation and repurpose assets.
• Maintain high editorial standards across sales enablement materials and collateral.

Skills

Content strategy

Marketing project management

Cross-functional collaboration

Editing & writing

SEO & optimization

AI content tools

Content repurposing

Video editing (plus)

Education

Undergraduate degree preferred

Education or Marketing degree preferred

Tools

Smartsheet

Trello

HubSpot

WordPress

Google Analytics

Google Workspace

Generative AI tools

Job description

Position SummaryThe Marketing Content Manager (MCM) shapes, drives, and executes Collaborative Classroom’s overarching content strategy while leading the end-to-end project management of content production. This role acts as both a strategic planner and an operational hub, converting business objectives and subject-matter expertise into targeted, multi-format content campaigns (blogs, video, white papers, customer success stories, and collateral) that build brand authority and generate marketing-qualified leads in service of sales goals, product launches, and broader organizational campaigns.This role reports to the Marketing Director and works in close intra-team collaboration with the Senior Events Manager and Digital Marketing Manager. As a cross-team and cross-functional role, the MCM confers and collaborates with internal sales team leaders, product and implementation experts, as well as external SMEs, to produce high-impact, technically accurate marketing content on schedule.Essential Job FunctionsStrategy, Planning & Development: Define and manage the cross-channel content strategy and content development, ensuring alignment with sales goals, product launches, and broader organizational campaigns.Content Calendar Ownership: Own and manage the Collaborative Classroom marketing content calendar and pipeline, mapping topic clusters to the buyer journey.SEO & Optimization: Leverage keyword research, SEO best practices, and search intent insights to drive organic traffic and optimize lead conversion across digital channels.AI & Content Innovation: Implement AI-assisted tools and frameworks to scale content creation, repurpose existing assets (e.g., webinars into video snippets, blogs, and articles), and optimize existing marketing collateral.Quality & Brand Consistency: Maintain high editorial standards, tone, and messaging consistency across all sales enablement materials, promotional assets, and external communications.Required Qualifications, Experience, and CompetenciesExperience: 3–5+ years in content strategy and marketing project management, preferably within the PreK–12 education or EdTech sector.Domain Knowledge: Strong knowledge of PreK–8 English Language Arts (ELA) instruction and evidence-based literacy practices.Project Management Skills: Proven ability to manage multi-stakeholder content pipelines, juggle competing priorities, and maintain clear timelines using project management platforms (e.g., Smartsheet, Trello).Writing & Editorial Mastery: Exceptional writing, editing, and content repurposing skills across diverse formats . Video editing skills are a plus.Tools & Technology: Advanced hands-on experience with SEO suites, HubSpot, WordPress, Google Workspace, and generative AI content tools.EducationUndergraduate degree preferred.Communication, Marketing, or Education degree preferredPast teaching or classroom experience is a plus.Physical Demands:Ability to sit or stand and work at a computer and/or phone for extended periodsAbility to assist with physical events and conference set-upAbility to lift up to 30 poundsMarketing Content Manager - Fully RemoteAbout Center for the Collaborative ClassroomOur Mission: Collaborative Classroom is a mission-driven, nonprofit organization committed to ensuring that all students become readers, writers, and thinkers who learn from, care for, and respect one another.Our Approach: We develop high-quality educational curriculum and professional learning resources that support student growth, teacher effectiveness, and equitable outcomes in the K–5 space, and we partner with schools and educators to advance literacy, collaboration, and academic success for children.As one of the few nonprofit organizations in the country that develops, disseminates, and implements curriculum at scale, Collaborative Classroom is dedicated to putting students, educators, and research at the center of every decision and providing personalized, cutting-edge implementation support for the schools and students we serve.Our Impact: Collaborative Classroom programs and professional learning are currently used by educators in all 50 states in over 1,000 school districts. Since the organization’s founding, our work has reached more than 10 million students and 440,000 educators across the country, developing fluent readers and skilled writers, supporting instructional equity, transforming discipline practices, and bolstering student and teacher engagement.OpportunityCenter for the Collaborative Classroom seeks a strategic, mission-driven Marketing Content Manager (MCM) to join the Marketing Team in a key marketing role responsible for shaping, driving and executing drives overarching content strategy while leading the end-to-end project management of content production. This role acts as a strategic planner and an operational hub, converting business objectives and subject-matter expertise into targeted, multi-format content campaigns (blogs, video, white papers, customer success stories, and collateral) that build brand authority and generate marketing-qualified leads in service of sales goals, product launches, and broader organizational campaigns.This role reports to the Marketing Director and works with cross-functional teams (internal sales, product and implementation, as well as external SMEs). This role is fully remote.Who you areThe ideal candidate brings experience in marketing strategy and managing multiple projects with cross-functional teams.Essential Duties & ResponsibilitiesStrategy, Planning & Development: Define and manage the cross-channel content strategy and content development, ensuring alignment with sales goals, product launches, and broader organizational campaigns.SEO & Optimization: Leverage keyword research, SEO best practices, and search intent insights to drive organic traffic and optimize lead conversion across digital channels.AI & Content Innovation: Implement AI-assisted tools and frameworks to scale content creation, repurpose existing assets (e.g., webinars into video snippets, blogs, and articles), and optimize existing marketing collateral.Quality & Brand Consistency: Maintain high editorial standards, tone, and messaging consistency across all sales enablement materials, promotional assets, and external communications.Required Qualifications, Experience, and CompetenciesExperience: 5 years general digital marketing experience, with 3–5+ years dedicated to content strategy and marketing project management within the PreK–12 education or EdTech sector.Domain Knowledge: Strong knowledge of PreK–8 English Language Arts (ELA) instruction and evidence-based literacy practices.Project Management Skills: Proven ability to manage multi-stakeholder content pipelines, juggle competing priorities, and maintain clear timelines using project management platforms (e.g., Smartsheet, Trello).Writing & Editorial Mastery: Exceptional writing, editing, and content repurposing skills across diverse formats. Video editing skills are a plus.Analytics, Tools, & Technology: Experienced with marketing analytics and hands-on experience with SEO suites, Google Analytics, HubSpot, WordPress, Google Workspace, and generative AI content tools.EducationUndergraduate degree preferred.Communication, Marketing, or Education degree preferredPast teaching or classroom experience is a plus.Physical Demands:Ability to sit or stand and work at a computer and/or phone for extended periodsAbility to assist with physical events and conference set-upAbility to lift up to 30 poundsCompensation and BenefitsAnnual Compensation Range: $83,000 to 95,000This is the pay range that we reasonably expect to pay and will take into account the candidate’s geographic location, education, demonstrable marketing competencies. This range is for the CA geographic location and may be adjusted to the labor market in other geographic areas.As part of our Total Compensation Program, Collaborative Classroom offers a comprehensive employee benefits package that includes: a 403b plan with company contributions; group medical, dental and vision coverage; Flexible Spending Account or Health Savings Account options; company-paid life, AD&D and disability insurance; as well as voluntary life and long-term care options.