Marketing Content Manager

Ikon Technologies; Arlington (TX); On-site; USD 80,000 - 100,000; Full time

Job summary

An innovative company is seeking a strategic Content Marketing Manager to elevate its brand through compelling, audience-driven narratives. This role is crucial in shaping the company's presence in the automotive tech sector, driving engagement and conversions through expertly crafted content. Collaborating with cross-functional teams, you'll develop impactful messaging and manage a high-performing content calendar. If you're passionate about storytelling and eager to make a mark in a dynamic environment, this opportunity is perfect for you.

Benefits

Medical Insurance

Vision Insurance

401(k) Plan

Qualifications

• 8+ years of content marketing experience in a B2B setting.
• Proven ability to develop and execute content strategies.
• Experience managing social media strategies, especially on LinkedIn.

Responsibilities

• Develop strategic product and campaign messaging tailored for B2B personas.
• Build and maintain a high-performing content engine.
• Lead social media strategy for a consistent presence across platforms.

Skills

Content Marketing

B2B Marketing

Social Media Strategy

SEO Best Practices

Storytelling

Marketing Automation

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Job description

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Direct message the job poster from Ikon Technologies

Ikon Technologies is revolutionizing the automotive industry by providing innovative, connected solutions that empower dealerships to enhance operational efficiency, boost profitability, and foster lasting customer relationships. Founded by dealers for dealers, our mission is to deliver real value through technology tailored to the unique needs of the automotive community.

We're seeking a strategic and creative Content Marketing Manager to bring our brand to life through strategic, audience-driven content that informs, influences, and inspires. You'll be at the center of our storytelling engine—developing the narratives that shape how our market sees us and giving our sales and demand gen teams the tools they need to win.

Your work will be pivotal in positioning Ikon Technologies as a thought leader in dealership tech—one story, one campaign, one killer piece of content at a time.

Duties and Responsibilities:

• Develop strategic product and campaign messaging tailored for B2B organization personas.
• Build and maintain a high-performing content engine measured by engagement, conversion, and impact on pipeline and brand awareness.
• Create and execute a content calendar that aligns with thought leadership, campaign goals, buyer journey content, and regular communication with customers.
• Increase inbound traffic and content conversions by optimizing our content strategy and publishing cadence.
• Fuel sales enablement with case studies, one-pagers, and tailored messaging that empowers reps to move deals forward.
• Uphold brand voice and editorial standards across all content touchpoints—from blog posts and eBooks to webinars and presentation material.
• Lead our social media strategy, ensuring a consistent, compelling presence across LinkedIn and other relevant platforms.

Job Qualifications:

• 8+ years of content marketing experience in a B2B setting (technology, SaaS, industrial, automotive).
• Proven ability to develop and execute content strategies that drive engagement and conversions.
• Exceptional planning, coordination, writing, editing, and storytelling skills.
• Experience managing social media strategies and content, especially on LinkedIn.
• Understands Account Based Marketing principles and developing content for buying groups.
• Proficiency in marketing automation or content management platforms like HubSpot.
• Understanding of SEO content best practices and optimization techniques.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Experience managing employees and/or external contractors.
• Extra points if you’ve read The Challenger Sale, Building a Story Brand, or Start with Why.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Art/Creative, and Writing/Editing

• Industries

  Motor Vehicle Manufacturing, Technology, Information and Internet, and Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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