Marketing Content Development Manager

Brooks Automation US LLC; Chelmsford (MA); Hybrid; USD 105,593 - 142,861; Full time

Benefits offered by this job

Medical, Dental, Vision and Disability

401(k) Plan

Flexible Vacation

Job summary

Brooks Automation is seeking a Marketing Content Development Manager to craft compelling messaging and content across technical and executive audiences. You will develop content strategies, manage cross-functional projects, and produce materials for launches, case studies, and executive presentations.

The role requires translating complex technical concepts into customer value propositions while ensuring brand consistency.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, engineering, or related field; advanced degree or technical background preferred.
• 8+ years of experience in marketing content development, technical marketing, product marketing, or communications.
• Demonstrated ability to write for both technical and executive audiences, with a strong content portfolio (white papers, messaging, launch materials, case studies, thought leadership, sales enablement).
• Strong understanding of integrated marketing, demand generation, product launches, digital channels, SEO, and content performance measurement.
• Ability to translate complex technical concepts into clear customer value propositions and differentiated market messaging.
• Experience using CMS, analytics tools, collaboration platforms, and PM tools.
• Knowledge of account-based marketing, customer journey mapping, persona development, and lifecycle content strategy.

Responsibilities

• Extract strong benefit-driven content and positioning from product teams to create messaging for technical and business audiences.
• Develop and execute a content strategy supporting launches, engagement, and market positioning.
• Create high-quality content for presentations, white papers, case studies, and sales enablement assets.
• Ensure content reflects brand standards, voice, tone, positioning, and messaging across markets.
• Manage timelines, reviews, approvals, and cross-functional deliverables in a deadline-driven environment.
• Monitor content performance using analytics and customer insights; drive continuous improvement.

Skills

Marketing content development

Executive audience writing

Integrated marketing

SEO & content performance

Technical messaging

CMS & analytics tools

Cross-functional collaboration

Account-based marketing

Customer journey mapping

Lifecycle content strategy

Education

Bachelor’s degree in marketing/communications/english/engineering

Tools

Content management systems

Analytics tools

Collaboration platforms

Project management tools

Job description

Overview

Brooks is a leading provider of automation solutions with over 40 years of experience in the semiconductor industry, offering precision robotics, integrated automation systems, and contamination control solutions for chip manufacturing. Brooks Automation delivers automation solutions including robots, vacuum systems, and atmospheric robots for semiconductor manufacturing.

Job Title

Marketing Content Development Manager

Responsibilities

• Extract strong benefit‑driven content and positioning from product management, engineering, applications, sales and service teams to create clear, differentiated, and persuasive messaging for technical and business audiences.
• Develop and execute a content strategy that supports business objectives, product launches, customer engagement, and market positioning.
• Create high‑quality content for customer‑facing presentations, white papers, application notes, case studies, executive and investor presentations, campaign assets, video scripts, and sales enablement materials.
• Ensure all content reflects brand standards, voice, tone, positioning, and messaging consistency across global markets and customer touchpoints.
• Manage project timelines, content reviews, stakeholder approvals, and cross‑functional deliverables in a deadline‑driven environment, owning outcomes and delivering on commitments even when priorities shift or barriers arise.
• Monitor content performance using analytics and customer insights, and continuously improve content effectiveness and business impact.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, engineering, or a related field; advanced degree or technical background preferred.
• 8+ years of experience in marketing content development, technical marketing, product marketing, or communications.
• Demonstrated ability to write for both technical and executive audiences, with a strong portfolio of content (white papers, product messaging, launch materials, case studies, thought leadership, sales enablement assets).
• Strong understanding of integrated marketing, demand generation, product launches, digital channels, SEO, and content performance measurement.
• Ability to understand complex technical concepts and convert them into clear customer value propositions and differentiated market messaging.
• Experience using content management systems, analytics tools, collaboration platforms, and project management tools.
• Knowledge of account‑based marketing, customer journey mapping, persona development, and lifecycle content strategy.

Key Competencies

• Strategic Storytelling: Builds clear, differentiated narratives that connect technology to customer and business value.
• Technical Curiosity: Quickly learns complex products, applications, and markets and asks insightful questions.
• Business Acumen: Understands how content supports pipeline growth, customer engagement, product adoption, and competitive positioning.
• Bold Cross‑Functional Collaboration: Works across technical, commercial, creative, and executive teams while valuing diverse contributions.
• Execution Discipline and Ownership: Delivers high‑quality work under tight timelines, manages multiple priorities, and follows through on commitments.
• Customer‑Centric Mindset: Creates content reflecting customer challenges, buying motivations, and measurable outcomes.

About the Ideal Candidate

The ideal candidate is proactive, intellectually curious, and highly skilled in communication. They thrive in a fast‑moving technical environment, interviewing engineers, shaping executive messaging, developing launch content, and creating materials that help sales teams engage customers with confidence. They bring structure, creativity, and urgency to projects and understand how strong content accelerates market awareness, customer trust, and business growth.

Compensation

Base Salary Range: $105,593.46 USD to $142,861.74 USD. Factors affecting starting pay include geography/market, skills, education, experience, and other qualifications. This position is eligible for an annual discretionary bonus.

Benefits

• Medical, Dental, Vision and Disability Insurance
• 401(k) Plan
• Exempt employees receive company‑paid holidays and Flexible Vacation for personal time off and incidental sickness

Work Location & Flexibility

Brooks aims to foster a collaborative environment with flexibility where possible. Work arrangements may include a mix of in‑office and remote work, depending on the role and business needs. Specific expectations will be shared during the interview process.

Equal Opportunity and Accessibility

Brooks is committed to fostering a diverse and inclusive workplace and is an equal‑opportunity employer. We welcome all qualified applicants regardless of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristics. We provide accommodations for applicants with disabilities. Contact [e-mail] or +1 (978) 262‑2400 to discuss needs.

Legal and Compliance

Brooks Automation participates in E‑Verify to confirm eligibility for employment in the United States. For more details, visit www.dhs.gov/E-Verify. E‑Verify is a registered trademark of the U.S. Department of Homeland Security.

Company Overview

Since 1978, Brooks Automation has been a leading automation provider and trusted partner to the global manufacturing industry. We deliver value through understanding application challenges and providing scalable solutions that create an automated advantage for our customers. We continuously innovate and partner with customers to integrate solutions for manufacturing process tools, improving throughput, yield, and total cost of ownership.