Marketing Content & Communications Coordinator

Rocket Industrial; Town of Wausau (WI); On-site; USD 50,000 - 70,000; Full time

Job summary

Rocket Industrial, located in Town of Wausau, Wisconsin, is looking for a marketing professional specializing in eCommerce to manage digital marketing strategies. This role involves collaborating with the eCommerce Marketing Manager, managing multiple marketing channels, and supporting sales teams to enhance marketing efficiency.

The ideal candidate will have a Bachelor’s degree and at least 2 years of experience in digital and eCommerce marketing, ideally in a B2B setting. Proficiency in eCommerce systems and a basic understanding of HTML and CSS is preferred.

Qualifications

• Bachelor’s degree in a related field.
• Minimum of 2 years experience in digital and eCommerce marketing (B2B a plus).
• Proficient with eCommerce systems (Adobe Commerce a plus).

Responsibilities

• Collaborate with the eCommerce Marketing Manager on content planning and development.
• Manage marketing strategies across all channels.
• Support websites by maximizing website performance.

Skills

Digital marketing expertise

eCommerce systems proficiency

SEO project execution

Analytics and reporting tools usage

Basic knowledge of HTML and CSS

Familiarity with Adobe Creative Suite

Education

Bachelor’s degree in a related field

Tools

Adobe Commerce

Keyword research tools

Social media tools

Job description

• Collaborate with the eCommerce Marketing Manager on content planning and development
• Public relations & promotion of the Rocket brand
• Manage marketing strategies across all channels
• Coordinate email, social, print, and tradeshow promotions to be in alignment
• Support websites by maximizing website performance and user experience
• Execute on-page and off-page SEO projects to ensure site optimization
• Utilize analytical tools and other reporting tools to make data-driven decisions
• Support sales teams with digital document creation and organization
• Coordinate, plan, and execute representation and sponsorships at trade shows and other industry events
• Support campaigns and sales enablement projects with vendors to maximize marketing rebate dollars.
• Conduct and compile marketing research as needed
• Stay on top of emerging digital and eCommerce trends
  
• Bachelor’s degree in a related field
• Minimum of 2 years experience in digital and eCommerce marketing (B2B a plus)
• Proficient with eCommerce systems (Adobe Commerce a plus)
• Proficient with keyword research, analytics, and social media tools
• Basic knowledge of HTML, CSS, and Adobe Creative Suite