Marketing Consultant

LexisNexis Legal & Professional; Raleigh (NC); On-site; USD 85,000 - 120,000; Full time

Job summary

LexisNexis Legal & Professional is seeking a Marketing Specialist with deep knowledge of applying theory to practice and strong domain expertise. The role involves implementing comprehensive marketing plans and managing critical facets of a product or service within the brand strategy.

The successful candidate will use data insights to drive campaigns, manage stakeholder relationships, and contribute to strategic partnering initiatives while reporting to senior colleagues.

Qualifications

• Analytical methods and data-driven decision making are expected at an advanced level.
• Ability to collect, organize, and analyze data to identify trends and inform decisions.
• Proficiency with research methods and tools to support research schedules.

Responsibilities

• Needs assessment to uncover issues, stakeholders, and barriers.
• Oversee a marketing area or product within the brand strategy.

Skills

Analytical processes

Data collection & analysis

Research methods

Commercial acumen

Gap analysis

Customer & market analysis

Marketing systems & tools

Action planning

Tools

Marketing tech stack

Job description

Job Summary

A specialist in the field of Marketing. Knows how to apply theory and put it into practice with an in-depth understanding of a specific area. Independently performs the full range of responsibilities within the role.

Job Responsibilities

• Needs Assessment - Uncover emerging issues or needs, identifying potential causes, barriers, and key stakeholders, as well as related issues.
• Brand - Oversee a particular area, product, or service within the larger brand strategy. Work involves managing development or delivery (or both).
• Marketing - Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.
• Data Collection and Analysis - Use data from a wide range of sources to analyze key themes and identify possible impacts on the business.
• Data Management - Manage key aspects of the data management system. This includes being responsible for developing or operating key elements of the system.
• Economic Research - Develop and/or deliver a plan for significant aspects of an economic research program, with guidance from senior colleagues.
• Solutions Analysis - Develop innovative solutions by integrating and analyzing complex and diverse information sources.
• Client and Customer Management (External) - Manage important client relationships with guidance from senior colleagues, or oversee relationship management with a group of more transactional clients and customers.
• Client and Customer Management (Internal) - Act as a business partner to important internal customers and manage relationships with them, while taking guidance from senior colleagues.
• Project Management - Manage a portfolio of projects while reporting to senior colleagues.
• Marketing Execution - Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.
• Strategic Partnering - Manage specific segments of strategic partnering, identifying and establishing beneficial relationships with partners, and effectively negotiating partnering agreements.
• Stakeholder Management - Develop and implement stakeholder engagement plans for projects to identify relevant stakeholders, to develop positive stakeholder relationships, and to ensure that each stakeholder has an appropriate share of voice.
• Horizontal Leadership: Influence People - Drive influence in a complex setting, focusing on understanding multi-stakeholder interests, advocating ideas with passion and contagious enthusiasm to move the transformation agenda forward within the business unit.

Experience Level

Recommended General Experience

Substantial general work experience together with comprehensive job related experience in own area of expertise to fully competent level. (Over 6 years to 10 years)

Recommended Managerial Experience

Experience of supervising and directing people and other resources to achieve specific end results within limited timeframes (13 months to 3 years)

Applicable Skills

• Analytical Process Techniques - Advanced - Works at an advanced level to apply appropriate analytical processes and procedures to support research schedules. Typically works independently and provides guidance.
• Data Collection and Analysis - Advanced - Works at an advanced level to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making. Typically works independently and provides guidance.
• Research Methods - Advanced - Works at an advanced level to apply appropriate method, tools, processes and software to execute research activities. Typically works independently and provides guidance.
• Commercial Acumen - Expert - Operates as a recognized expert to use understanding of the business environment and objectives in developing solutions. Typically known as a subject matter authority.
• Perform Gap Analysis - Advanced - Works at an advanced level to conduct gap analysis between current and future states to identify components of the overall change strategy. Typically works independently and provides guidance.
• Customer and Market Analysis - Expert - Operates as a recognized expert to analyze and research customer and market conditions and facts in order to develop a full and comprehensive understanding of the customer and its market to enable maximum returns. Typically known as a subject matter authority.
• Systems and Tools - Marketing - Advanced - Works at an advanced level to utilize marketing automation platforms, content management systems (CMS), social media management tools, marketing analytics platforms, and other relevant marketing technologies to execute marketing campaigns, manage customer data, personalize marketing efforts, measure marketing performance, and optimize the marketing budget. Typically works independently and provides guidance.
• Action Planning - Advanced - Works at an advanced level to review and evaluate recommendations and requirements and to develop appropriate pl