Marketing Consultant

Nexstar Media Group, Inc.; Lexington (KY); On-site; USD 60,000 - 95,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a local Marketing Consultant for FOX 56 in Lexington, KY.

You will help Central, Southern and Eastern Kentucky businesses grow by introducing them to customized screen-based advertising solutions across digital and broadcast platforms, including YouTube, streaming TV, and social channels. The role emphasizes relationship building, program curation to maximize revenue, and collaboration with sales management.

Qualifications

• Proficient in computer applications (Excel, PowerPoint, Word).
• Excellent communication and presentation skills.
• Ability to multitask and work with urgency.
• Strong organizational skills and comfort speaking with decision makers.

Responsibilities

• Cultivate and strengthen relationships with local direct clients while promoting station image and perception.
• Identify advertiser needs and prepare customized sales presentations.
• Consult with sales management on opportunities and client needs.
• Curate new programs to maximize revenue from existing clients with a focus on business development.
• Maintain a customer-friendly attitude while meeting company requirements.
• Be a results-driven, customer-focused, solution-oriented self-starter.
• Meet budget goals by using Nexstar advertising products to grow revenue.

Skills

Excel

PowerPoint

Word

Communication skills

Multitasking

Presentation skills

Organizational skills

Sales experience

Job description

Known as the “Horse Capital of the World,” Lexington, Kentucky, offers a rich blend of equine culture, bourbon experiences, a thriving arts community, friendliness, and charm, making it one of the most vibrant cities in the Southeast.

U.S. News and World Report recently named Lexington one of the Top 25 Best Cities that offer the best quality of life, citing education, safety, affordability, and healthcare. U.S. News and World Report also named Lexington one of the Top 10 best small cities in the U.S. Come join a growing team in an exciting southeastern city.

As a local Marketing Consultant in the FOX 56 Sales Department, you will help Central, Southern and Eastern Kentucky businesses realize growth opportunities by introducing them to customized screen-based advertising solutions. Our cross-screen marketing approach includes, but is not limited to, industry leading digital products such as Amazon advertising solutions, YouTube, all streaming television platforms, targeted automotive products, social media solutions, digital display, custom content opportunities as well as broadcast television on FOX 56.

FOX 56, as a FOX affiliate, is home to best-in-class sports, including the NFL, 2026 World Cup, World Series, NASCAR, College Football, College Basketball, Belmont Stakes and much more! FOX 56 is also home to the only morning newscasts that stay local from 5a-10a, providing maximum local exposure to its advertising partners:

Responsibilities include, but are not limited to:

• Cultivating new relationships and strengthening current relationships with local direct clients while promoting station/company image and perception.
• Identifying the needs of advertisers and preparing customized sales presentations.
• Consulting with sales management on opportunities and the specific needs of clients.
• Curating new programs to maximize revenue from existing clients with a heavy focus on business development.
• Maintaining a customer-friendly attitude while being dedicated to company requirements and customer needs.
• Being a results-driven, customer-focused, solution-oriented, aggressive self-starter.
• Ensuring all financial budget goals are met by using WDKY/Nexstar advertising products to prospect, develop, maintain, and grow your account/revenue base.

Job Requirements:

• Proficient in computer applications, such as Excel, PowerPoint, Word, etc.
• Ability to multitask and operate with a sense of urgency.
• Excellent communication skills.
• Strong organizational and presentation skills.
• Confidence to speak with decision makers.
• Experience in advertising or marketing sales preferred but not required.

Nexstar, Inc. / WDKY-TV is proud to be an Equal Opportunity Employer and Drug Free Workplace.