Marketing & Communications Specialist

Milwaukee College Prep School; Milwaukee (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

Milwaukee College Prep School is seeking a Marketing & Communications Specialist to join the Advancement & External Affairs team. You will support internal and external communications, marketing strategies, and fundraising efforts to increase awareness and enrollment.

You will write, edit, and manage content across newsletters, social media, and collateral; ensure brand consistency; and analyze campaigns to drive engagement. Collaboration across departments is essential for mission-driven impact.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Strong written and verbal communication skills.
• Proficiency in social media management, website management, email marketing platforms, design tools, and marketing analytics.

Responsibilities

• Plan and execute marketing and content strategies to raise awareness, engagement, enrollment, recruitment, and fundraising.
• Create and edit compelling content across newsletters, e-communications, social media, collateral, grants, and press releases.
• Ensure consistent brand messaging and visual identity across all channels.
• Manage digital marketing campaigns including email, paid ads, and social media with analytics tracking.
• Support events and community outreach, recruitment fairs, and open houses with marketing materials.

Skills

Written communication

Verbal communication

Social media management

Website management

Email marketing

Design tools

Marketing analytics

HTML basics

Education

Bachelor's degree in marketing, communications, journalism, or related field

Tools

Canva

Adobe Creative Suite

SquareSpace

Constant Contact

Meta Analytics

Google Analytics

HTML

Job description

Milwaukee College Prep is a high-performing network of public charter schools dedicated to ensuring every student is prepared for high school, college, and life. With a mission grounded in academic excellence, character development, and equity, our schools serve a diverse population of students and families across Milwaukee.

Position Overview:

Milwaukee College Prep is seeking a passionate and creative Marketing & Communications Specialist to join our Advancement & External Affairs team. The Marketing & Communications Specialist supports internal and external communications and marketing initiatives across the organization—and will play a key role in advancing our mission by increasing awareness, engagement, enrollment, staff recruitment, and fundraising through effective marketing and communications strategies. This role helps drive engagement (families, donors, staff, and alumni), promote the organization through events, content development, marketing collateral, etc., and ensure consistent messaging across all platforms and audiences.

Responsibilities:

Marketing & Content Strategic Planning

• In collaboration with the CM&XAO, support the development and execution of strategic marketing plans by coordinating content calendars, aligning messaging across channels, and ensuring brand consistency to meet organizational goals.

Content Creation & Storytelling:

• Write and edit compelling content (written, photography, videos) across key audiences for newsletters, e-communication, social media, mkeprep.com, collateral, grant applications, and press releases.
• Ensure content is consistent in voice, tone, and style across all channels.
• Capture and share stories that reflect the values, achievements, and culture of Milwaukee College Prep.
• Develop branded creative templates to be used by leaders across the organization for flyers, posters, and other custom materials.
• Design and produce flyers, brochures, signage, and other promotional materials using tools such as Canva, Adobe Creative Suite, or similar platforms.

Brand Management:

• Ensure consistency in brand messaging and visual identity across all marketing channels.
• Collaborate with internal teams to align communications with organizational goals.

Digital Marketing & Analytics:

• Plan and execute email campaigns, paid digital advertising strategies, and paid social media advertising strategies to drive enrollment and community engagement.
• Use analytics tools to track campaign performance and provide actionable insights.

Event & Community Outreach Support:

• Assist in planning, promoting, and supporting major school events, community open houses, fundraisers, and other community outreach (i.e., that of MCP staff, families, prospective employees and families).
• Help coordinate marketing materials for recruitment fairs and community events.

Qualifications:

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 5 years of experience in marketing, communications, or related roles (education or nonprofit sector a plus).
• Strong written and verbal communication skills.
• Proficiency in social media management, website management (e.g., SquareSpace), email marketing platforms (e.g., Constant Contact), design tools (e.g., Canva, Adobe Creative Suite), and marketing analytics tools (e.g., Meta Analytics, Google Analytics)
• Experience with website content management systems and basic HTML a plus.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Passion for education and commitment to the mission of Milwaukee College Prep.

Why Join Us?

• Be part of a mission-driven organization making a real impact in students’ lives.
• Work in a collaborative, supportive, and growth-focused environment.
• Opportunity to bring your creativity to a role with room for innovation and leadership.