Marketing Communications Manager (Thought Leadership)

Entrust Corporation; Shakopee (MN); Hybrid; USD 110,000 - 161,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k) matching contribution

Life and disability insurance

Mental health coaching

Virtual fitness programs

Paid time off + 12 holidays

Parental leave

Education reimbursement

Job summary

Entrust is seeking a Marketing Communications Manager to create and promote thought leadership content across reports, podcasts, blogs, and videos. The role drives editorial calendars, contributor recruitment, and content usage in customer interactions.

You will partner with marketing, brand, and demand gen teams to execute campaigns, with a flexible hybrid/remote setup and global reach. 5+ years in content/PR is preferred.

Qualifications

• Bachelor's degree in a relevant field with 5+ years of experience managing thought leadership content or PR.
• Strong written and verbal communication with ability to engage diverse stakeholders.
• Excellent organizational and project management capabilities.
• Experience in global organizations with cross-functional collaboration.
• Ability to work independently and as part of a team.

Responsibilities

• Create and oversee distribution of thought leadership content including reports, podcasts, blogs, and videos.
• Collaborate with Content Strategy to align with campaigns and brand.
• Manage editorial calendar with quarterly and monthly planning.
• Recruit and cultivate contributors from inside and outside the organization.
• Promote content via social media, email campaigns, and events.
• Track content performance and adjust strategies accordingly.
• Stay current with industry trends to keep content relevant.

Skills

Interpersonal skills

Project management

Writing and editing

Organizational skills

Team collaboration

Education

Bachelor's degree in PR/communications/marketing

Master's degree (preferred)

Tools

Content management systems

Job description

Join us at Entrust At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.

Get to Know Us Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.

Job Summary: The Marketing Communications Manager will focus on creating, managing, and promoting our thought leadership content, including research reports, podcasts, blogs, and videos. This role involves driving our editorial calendar, recruiting and cultivating contributors, and ensuring the effective use of content to engage customers and prospects, ultimately driving sales and customer growth.

Key Responsibilities

• Content Development: Create and oversee the distribution of high-quality thought leadership content, including research reports, podcasts, blogs, and videos.
• Close collaboration with Content Strategy team to ensure thought leadership alignment with marketing, brand, and demand generation campaigns.
• Editorial Calendar: Manage a comprehensive editorial calendar, leading quarterly and monthly content planning efforts to ensure a consistent flow of engaging, timely, and strategically aligned thought leadership content.
• Contributor Recruitment: Recruit and cultivate contributors from within and outside the organization to provide diverse and expert perspectives.
• Internal Engagement: Collaborate with colleagues to drive the use of thought leadership content in customer and prospect interactions.
• Content Promotion: Work with the marketing team to promote content through various channels, including social media, email campaigns, and events.
• Analytics and Reporting: Track and analyze the performance of thought leadership content to measure its impact and inform future strategies.
• Industry Trends: Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful.
• Rapid Response: Lead Entrust’s rapid response process, partnering with PR, social media, analyst relations, subject matter experts, and agencies to identify timely industry conversations and quickly develop and activate a differentiated Entrust point of view across relevant channels.

Basic Qualifications

• Bachelor's degree in a relevant field with 5+ years of proven experience in managing thought leadership content and/or public relations.
• Strong interpersonal skills and the ability to build relationships with contributors and stakeholders, from technology experts to c-suite executives.
• Excellent organizational and project management skills.
• Strong writing, editing, and proofreading skills.
• Ability to work independently and as part of a team.
• Experience in a global organization, with a global perspective.

Preferred Qualifications

• Bachelor’s or Master’s degree in PR, communications, or marketing.
• Experience in strategic planning and execution of large-scale campaigns.
• Proven track record in managing cross-functional teams and leading global initiatives.
• Excellent analytical skills and experience with data-driven decision making.
• Familiarity with the tech industry, cybersecurity, banking and/or financial technology are pluses.
• Established network within the tech, cybersecurity, or financial technology sectors.
• Proactive approach to learning and staying updated with industry best practices.
• Certifications in digital marketing, content marketing, or public relations are a plus.
• Experience with content management systems (Bynder, Drupal, SharePoint, etc.).

At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:

• Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
• Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
• Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.

We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.

Compensation Range: The anticipated starting base pay for this position is: $110,001-$161,335 per year (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. This position is also eligible for the company’s discretionary annual incentive plan.

In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement.

• medical
• vision
• dental
• a generous 401(k) matching contribution
• life and disability insurance
• mental health coaching
• virtual fitness programs
• paid personal time off plus 12 paid holidays
• parental leave
• education reimbursement

Note: Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part. For US roles, or where applicable: Entrust is an EEO/AA/Disabled/Veterans Employer For Canadian roles, or where applicable: Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities. If you require an accommodation, contact [e-mail].

Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. We enable organizations to safeguard their operations, evolve without compromise, and protect their interactions in an interconnected world – so they can transform their businesses with confidence. Entrust supports customers in 150+ countries and works with a global partner network, we are trusted by the world most trusted organizations.