Marketing Communications Manager (Thought Leadership)

Entrust; Shakopee (MN); Hybrid; USD 110,000 - 161,000; Full time

Benefits offered by this job

Career growth opportunities

Flexible work arrangements

Collaborative culture

Job summary

Entrust, Minnesota, is seeking a Marketing Communications Manager to lead thought leadership content creation and promotion. You will drive the editorial calendar, recruit contributors, and ensure content aligns with marketing and demand-gen campaigns to fuel customer growth.

You will collaborate with teams globally, manage distribution across channels, and analyze impact to refine future content strategies in a dynamic, flexible work environment.

Qualifications

• 5+ years managing thought leadership content and/or PR.
• Strong writing, editing, and proofreading abilities.
• Experience coordinating with cross-functional teams globally.

Responsibilities

• Create and oversee distribution of thought leadership content (reports, podcasts, blogs, videos).
• Manage editorial calendar with quarterly and monthly planning.
• Recruit and cultivate contributors from inside and outside the org.
• Collaborate to drive content use in customer interactions and campaigns.
• Track content performance and adjust strategies accordingly.

Skills

Strong writing

Editorial planning

Interpersonal skills

Project management

Public relations

Education

Bachelor's degree in PR/communications/marketing

Master's degree (preferred)

Tools

Bynder

Drupal

SharePoint

Job description

Join us at Entrust

At Entrust, we're shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.

Get to Know Us

Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It's the curiosity, dedication, and innovation that drive our success and help us anticipate the future.

Job Summary

The Marketing Communications Manager will focus on creating, managing, and promoting our thought leadership content, including research reports, podcasts, blogs, and videos. This role involves driving our editorial calendar, recruiting and cultivating contributors, and ensuring the effective use of content to engage customers and prospects, ultimately driving sales and customer growth.

Key Responsibilities

• Content Development: Create and oversee the distribution of high-quality thought leadership content, including research reports, podcasts, blogs, and videos. Close collaboration with Content Strategy team to ensure thought leadership alignment with marketing, brand, and demand generation campaigns.
• Editorial Calendar: Manage a comprehensive editorial calendar, leading quarterly and monthly content planning efforts to ensure a consistent flow of engaging, timely, and strategically aligned thought leadership content.
• Contributor Recruitment: Recruit and cultivate contributors from within and outside the organization to provide diverse and expert perspectives.
• Internal Engagement: Collaborate with colleagues to drive the use of thought leadership content in customer and prospect interactions.
• Content Promotion: Work with the marketing team to promote content through various channels, including social media, email campaigns, and events.
• Analytics and Reporting: Track and analyze the performance of thought leadership content to measure its impact and inform future strategies.
• Industry Trends: Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful.
• Rapid Response: Lead Entrust's rapid response process, partnering with PR, social media, analyst relations, subject matter experts, and agencies to identify timely industry conversations and quickly develop and activate a differentiated Entrust point of view across relevant channels.

Basic Qualifications

• Bachelor's degree in a relevant field with 5+ years of proven experience in managing thought leadership content and/or public relations.
• Strong interpersonal skills and the ability to build relationships with contributors and stakeholders, from technology experts to c-suite executives.
• Excellent organizational and project management skills.
• Strong writing, editing, and proofreading skills.
• Ability to work independently and as part of a team.
• Experience in a global organization, with a global perspective.

Preferred Qualifications

• Bachelor's or Master's degree in PR, communications, or marketing.
• Experience in strategic planning and execution of large-scale campaigns.
• Proven track record in managing cross-functional teams and leading global initiatives.
• Excellent analytical skills and experience with data-driven decision making.
• Familiarity with the tech industry, cybersecurity, banking and/or financial technology are pluses.
• Established network within the tech, cybersecurity, or financial technology sectors.
• Proactive approach to learning and staying updated with industry best practices.
• Certifications in digital marketing, content marketing, or public relations are a plus.
• Experience with content management systems (Bynder, Drupal, SharePoint, etc.).undefined

At Entrust, we don't just offer jobs - we offer career journeys. Here is what you can expect when you join our team:

• Career Growth: Whether you're a budding developer or a seasoned expert, we're invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
• Flexibility: Life is all about balance. Whether you're remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
• Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.

We believe in securing identities - it doesn't stop there. At Entrust, we're passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we're creating a community where everyone is encouraged to be themselves.

Ready to Make an Impact?

If you're excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let's build a more secure world-together.

Compensation Range

The anticipated starting base pay for this position is: $110,001-$161,335 per year (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. This position is also eligible for the company's discretionary annual incentive plan. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details. Note: Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.

Entrust is an EEO/AA/Disabled/Veterans Employer

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation, contact [e-mail].