Marketing Communications Manager, Mid-Level

Jobright.ai; Salem (OR); Sur place; USD 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Vision insurance

401(k) plan

Résumé du poste

Jobright.ai is looking for a Marketing Communications Manager to lead marketing strategies and enhance brand presence for Salem Health, a prominent healthcare system. The successful candidate will develop comprehensive marketing plans, mentor a professional team, and ensure alignment with the organization's mission. An ideal applicant will hold a relevant degree with five years in marketing, including experience in the healthcare sector and strong leadership skills.

Qualifications

• Minimum of five years in marketing or public relations, healthcare experience preferred.
• At least two years of people management experience.

Responsabilités

• Develop and oversee comprehensive marketing and communication plans.
• Integrate various forms of media into cohesive campaigns.
• Mentor and support the growth of team members.

Connaissances

Leadership

Marketing strategy development

Campaign analysis

Digital marketing

Formation

Bachelor's degree in marketing, public relations, communications, or advertising

Description du poste

Marketing Communications Manager, Mid-Level

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Job Summary:

Salem Health, a Top Workplace in Oregon known for fostering a supportive culture, is seeking a Marketing & Communications Manager. The role involves leading a team to develop marketing strategies aligned with the organization’s mission, overseeing projects across diverse service lines, and ensuring brand excellence.

Responsibilities:

1. Develop and oversee comprehensive marketing and communication plans aligned with organizational goals and brand strategy.
2. Integrate digital, print, advertising, PR, direct marketing, and social media into cohesive campaigns.
3. Provide leadership to a team of eight professionals, ensuring work aligns with priorities, deadlines, and budgets.
4. Mentor, coach, and support team members' career growth.
5. Collaborate with service line leaders to translate goals into effective marketing strategies.
6. Build and maintain relationships with internal and external stakeholders.
7. Track and analyze marketing campaign effectiveness, making data-driven recommendations.
8. Adjust strategies to maximize ROI.
9. Ensure consistency across messaging and creative assets.
10. Uphold Salem Health’s brand promise and visual identity guidelines.
11. Monitor market trends and competitive activity.
12. Serve as a Public Information Officer (PIO) on a rotational basis.

Qualifications:

• Bachelor's degree in marketing, public relations, communications, or advertising (preferred).
• Minimum of five years in marketing or public relations, healthcare experience preferred.
• At least two years of people management experience.

Company:

Salem Health, founded in 1896 and headquartered in Salem, Oregon, is a regional health system with 5,001-10,000 employees, offering top medical services and technology.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industry: Healthcare

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Benefits inferred include medical insurance, vision insurance, and a 401(k) plan.