Marketing Communications Manager I

Mosaec; Lansing (MI); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in the healthcare sector is seeking a Marketing Communications Manager to implement a digital-first strategy and manage communication needs across various channels. The role emphasizes creating compelling content and utilizing metrics to enhance digital strategies, supporting clinics in their marketing goals. Ideal candidates will have a strong background in communication, marketing analytics, and project management, along with exceptional interpersonal skills.

Qualifications

• 1-3 years of experience in public/media relations or marketing.
• Ability to manage complex projects and meet deadlines.
• Exceptional oral and written communication skills.

Responsibilities

• Create strategic content for multi-channel marketing communication plans.
• Plan and coordinate content for web and social media.
• Act as a liaison for assigned clinics, managing relationships.

Skills

Content development

Internal communications

Project management

Digital communication strategies

Social media management

Interpersonal skills

Education

Four-year degree in Journalism, Telecommunications, or Public Relations

Job description

East Lansing, Michigan, Working/Functional Title Marketing Communications Manager Position Summary The Communications Manager/Writer will be responsible for the implementation of a digital-first marketing communications strategy, project and vendor management, as well as development of new digital strategies and enhanced utilization of metrics and analytics as capabilities evolve. A significant role of the position is to support clinics and services in addressing their communication needs and coordinating these with the overall strategy. Characteristic Duties – Responsibilities: Creates strategic and compelling content that adds value to multi-channel marketing communication plans, including articles written in a brand-journalism style, MSU Community/public focused web site content, promotional and advertising materials, video scripting/concepting, email and other digital communications, social media posts, infographics, etc. Reviews, edits, and maintains fresh, actionable content on website, adhering to ever-changing digital and SEO best practices Plans and coordinates content placement in multi-channel platforms, including directly posting to websites, social media channels, etc. Assists in implementation of brand identity, including monitoring of all partnership brand usage and partnership “voice” Partners with administrative and clinical leaders to assist them in achieving their content goals Utilizes advanced automation, efficiencies, and data driven decision-making to reduce work and increase value for the clinicians we serve Assists with managing projects with external vendors Helps drive engagement through coordinated events, promotions, and recognition Coordinates internal communications channels, such as monthly newsletter, Intranet site content and other tactics as needed Acts as the primary liaison for assigned clinics developing the relationship and serves as the subject matter expert for assigned services within the marketing and communications department Leverages owned, shared, and paid channels to drive supportive actions that benefit and grow MSU Health Care Utilizes metrics, analytics, and research to better connect communications with our audiences Helps manage the creation of assets (photos, videos, graphics, etc.) Other duties as assigned Minimum Requirements Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience. Desired Qualifications At least five (5) years of related and progressively more responsible or expansive work experience with significant plan creation, implementation and analytics Content development Significant skills or understanding in internal and external communications, video production, social media, and marketing communications analytics Exceptional interpersonal skills with individuals and groups in a diverse environment Superior oral, written and digital communication skills, especially related to storytelling with a focus on advanced science and technology Ability to manage complex projects and meet multiple deadlines Detailed knowledge of a wide range of digital communications strategies and tools Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status. Required Application Materials A complete application will consist of a resume, cover letter, a sample of a detailed marketing communications plan, at least (3) writing and other work samples, and the names and contact information for at least (3) professional references. Work Hours Work hours are typically 8:00 A.M. – 5:00 P.M., but may vary as necessary to accommodate operations. Website https://healthcare.msu.edu/ Remote Work Statement MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon. Bidding eligibility ends June 3, 2025 at 11:55 P.M.

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