Marketing - Communications Manager

Sierra-at-Tahoe Resort; Twin Bridges (CA); On-site; USD 70,000 - 77,000; Full time

Job summary

Sierra-at-Tahoe is seeking a creative and organized marketer to bring the Sierra voice to life across digital and guest communications.

The role blends content production with brand execution, turning the resort’s direction into messaging, social content, collateral and campaigns. A Bachelor’s degree and 3+ years in marketing are required, with strong Adobe skills and a passion for the outdoors.

Qualifications

• Bachelor’s degree in marketing, communications, graphic design, PR, or related field.
• Three or more years of experience in marketing, content creation, or brand-related roles.
• Proficiency with Adobe Creative Suite preferred.

Responsibilities

• Translate brand strategy and tone into engaging content and campaigns.
• Develop messaging frameworks for products, events, pass sales and initiatives.
• Write copy across social, ads, email, website updates, press materials and guest communications.
• Maintain brand templates and assets; manage two Snow Reporters.

Skills

Copywriting

Storytelling

Graphic design

Social media strategy

Communication

Project management

Education

Bachelor’s degree in marketing, communications, graphic design, PR, or related field

Tools

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Wrike

Job description

Job Details: Job Location: Legal Address - TWIN BRIDGES, CA 95735, Salary Range: $2,704.00 - $2,960.00 Salary, Job Title: Content + Communications Manager Department: Sales + Marketing Reports To: Director of Sales + Marketing Prepared By: Sierra-at-Tahoe Prepared Date: 10/2026 FLSA Status: Exempt Pay Status: Salary, 10-Month YR Status: FTYR Benefit Status: Eligible (Med/Den/Vis/401k) Pay Rate: $2,704 - $2,960/bi-weekly

Embrace the thrill of winter and step outside of the norm and into an outdoor opportunity you’ll cherish forever. Here at Sierra, we pride ourselves on our welcoming and inclusive work atmosphere that keeps the stoke high for our guests and employees alike all season long. If you’re looking for a full career switch centrally stationed in the beautiful Sierra Nevada, you just found it.

NOTE: This job description shall not be construed as a contract for employment. Must be at least 18 years of age. Sierra-at-Tahoe is an at-will employer. This position requires a post offer background check.

SUMMARY

Sierra-at-Tahoe is looking for a creative and organized marketer with strong storytelling, copywriting and design skills to help bring the Sierra voice to life across digital, social and guest communication channels. This role blends content production with brand execution, turning the resort’s strategic direction into compelling messaging, social content, collateral and campaigns.

Duties and Responsibilities are (but not limited to)

Brand + Messaging

• Translate the resort’s brand strategy and tone into clear, engaging content and campaigns
• Develop messaging frameworks for products, events, pass sales and resort initiatives
• Write copy across social, ads, email, website updates, press materials and guest communications
• Maintain brand consistency and update brand templates and creative assets
• Manage two Snow Reporters, ensuring timely and accurate daily snow reports and guest communications

Content Creation + Creative Direction

• Manage Content Coordinator, assigning and approving content created
• Develop and manage the content calendar for marketing and guest communications
• Concept and direct photo and video shoots, working with athletes, contractors and internal staff
• Serve as primary in-house designer for social graphics, ads, posters and creative materials
• Manage creative templates, brand asset libraries and visual guidelines

Social Media

• Own daily posting and monitoring across Instagram, Facebook, X, TikTok and more
• Write captions, schedule posts and maintain platform-specific best practices
• Monitor comments, messages and trends to maintain community engagement
• Track analytics and prepare monthly performance reports with insights
• Partner with the Content Coordinator for content capture and fast-turnaround needs

Public Relations + Communications Support

• In collaboration with the Director of Sales and Marketing, draft press releases, media advisories, talking points and reactive statements
• Support inbound media inquiries and coordinate assets such as photos, b-roll and information
• Plan and oversee the execution of media and influencer visits
• Maintain press kits, templates and media-ready content
• Draft initial crisis communications messaging for review by leadership

Athlete Team Oversight

• Provide direction and expectations for the Sierra Athlete Program
• Develop content plans, deliverable, and story concepts with athlete partners
• Review athlete content for quality, brand alignment and creative fit
• Collaborate with the Content Coordinator on scheduling and logistics

Other Duties

• Assist with marketing promotions, sales efforts and creative needs across the resort and occasionally in town / in the Bay Area
• Support collateral, signage and template design as needed
• Participate in on-mountain shoots and storytelling moments
• Project management via Wrike or similar tools

IDEAL CANDIDATE

• Expert / advanced skier or snowboarder
• Strong copywriting and storytelling skills
• Creative eye with the ability to concept and direct visual content
• Mid-level graphic design ability using Adobe Creative Suite
• Experience managing social media channels and content strategy
• Ability to provide clear and actionable creative direction
• Excellent communication and project management skills
• High attention to detail and ability to juggle multiple priorities
• Comfortable working independently while aligning with brand strategy
• Familiarity with the ski or outdoor industry a plus
• Strong interpersonal skills and ability to work cross-functionally
• Experience managing a budget

BONUS IF YOU…

• Have strong photography or video skills
• Have experience with athlete or ambassador programs

RESPONSIBILITIES TO SAFETY

1. Protect the safety of self, co-workers, and Sierra-at-Tahoe Resort guests at all times.
2. Report any potentially harmful equipment or situations to the immediate supervisor without delay.
3. Report safety-related accidents and incidents at once to immediate supervisor.
4. Follow all company and department safety policies and procedures.
5. Operate equipment in a safe manner that will not lead to injury of yourself or others.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree (B.A./B.S.) in marketing, communications, graphic design, PR, or related field
• Three or more years of experience in marketing, content creation, or brand-related roles
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred
• Experience with social media platforms, content calendars, and analytics tools

LANGUAGE SKILLS

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

Resort certification on any necessary equipment.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, sit, walk, bend, ski/snowboard, and talk or hear. The employee frequently is required to use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to climb or balance. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 40 pounds.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly exposed to guest/employee interaction, moving mechanical parts, indoor office conditions and rapidly changing outside weather conditions in an alpine environment. Work environments may vary depending on the required location of the daily tasks. The employee is occasionally exposed to high, precarious places, especially when accessing resort chair lifts. The noise level in the workplace is usually moderate.