Events & Sponsorship Manager

Sierra-at-Tahoe Resort; Twin Bridges (CA); On-site; USD 68,000 - 80,000; Full time

Job summary

Sierra-at-Tahoe invites an Events + Sponsorships Manager to bring the Sierra brand to life through strategic event planning, partnerships, and on-mountain promotions.

Based in South Lake Tahoe, you’ll oversee seasonal events, manage sponsor deliveries, and coordinate with Sales & Marketing to drive guest visits while maintaining safety and brand standards.

Qualifications

• Experience running events from concept to wrap, including budgets and vendors.
• Strong partner management and contract deliverables.
• Excellent organizational and communication skills.
• Ability to adapt to changing conditions on the mountain.

Responsibilities

• Build the season's events calendar aligned with Sierra's goals.
• Own each event end to end: concept, budget, site, vendor negotiations, staffing, execution, follow-up.
• Create run of show for every event detailing timeline and logistics.
• Set objectives for events and measure results.
• Develop strong relationships with mountain operations, food & beverage, ski patrol, and terrain parks.
• Adjust plans when weather moves in and reschedule logistics as needed.
• Direct the Events Assistant in creating collateral and ensure brand consistency.
• Manage sponsor relationships and deliverables.

Skills

Event management

Sponsorship coordination

Negotiation

Vendor management

Communication

Adobe Illustrator

InDesign

Photoshop

Tools

Adobe Illustrator

InDesign

Photoshop

Job description

Job Details:

• Job Location: Legal Address - TWIN BRIDGES, CA 95735


• Position Type: Full Time


• Salary Range: $2,704.00 - $2,704.00 Salary


• Job Category: Administrative


• Job Title: Events + Sponsorships Manager


• Department: Sales & Marketing


• Reports To: Director of Sales & Marketing


• Prepared By: Sierra-at-Tahoe


• Prepared Date: 10/2026


• FLSA Status: Exempt


• Pay Status: Salaried


• YR Status: FT - 9-months (September-May)


• Benefit Status: Seasonally Eligible (Medical/Vision/Dental/401k)


• Pay Rate: Starting at $2,704/bi-weekly

Embrace the thrill of winter and step outside of the norm and into an outdoor opportunity you’ll cherish forever. Here at Sierra, we pride ourselves on our welcoming and inclusive work atmosphere that keeps the stoke high for our guests and employees alike all season long. If you’re looking for a full career switch centrally stationed in the beautiful Sierra Nevada, you just found it.

NOTE: This job description shall not be construed as a contract for employment. Must be at least 18 years of age. Sierra-at-Tahoe is an at-will employer. This position requires a post offer background check.

SUMMARY

You’ll bring the Sierra brand to life, from planning a two-hour base-area activation to multi-day events that need snowcats, permits, and a backup plan. Every event should drive visits, build loyalty, and serve a clear strategic goal. You’ll also own our partnerships. That means keeping current partners stoked, delivering everything we owe them (and then some), and bringing in new partners who fit Sierra's culture and get real value from being here. Closer to home, you’ll be our face in South Lake Tahoe, running local promotions and finding new ones. You’ll do all of this in a snow environment, where the plan is a draft until the forecast agrees. Expect to reschedule snowcat transport mid-storm or move an event to the other side of the mountain the night before.

Duties and Responsibilities are (but not limited to):

Events

• Build the season's events calendar around Sierra's strategic goals, from small activations to large-scale, multi-day events.


• Own each event end to end: concept, budget, site selection and build, vendor and promoter negotiations, contracts, staffing, transportation, execution, and follow-up.


• Build a detailed event prospectus (run of show) for every event, so each department knows the timeline, the logistics, and its role.


• Set clear objectives for every event, measure results against them, and use what you learn to make the next one better.


• Build strong working relationships with food and beverage, base area operations, mountain operations, ski patrol, competition services, and terrain parks. No event happens without them.


• Adjust on the fly when weather moves in: rework plans, reschedule logistics like snowcat transport, and keep guests, staff, and partners in the loop.


• Create procedures, standards, and guidelines for event staff.


• Keep the Sierra voice consistent across every event, display, and piece of collateral.

Partnerships

• Manage resort-wide partnerships across terrain parks, food and beverage, ski and snowboard school, and external sponsors.


• Deliver every contracted deliverable on time, and look for ways to go beyond it.


• Serve as the on-site contact for partners at events and activations.


• Prospect, pitch, and close new partnerships that are brand-aligned and work for both sides.


• Draft and manage contracts for events, sponsorships, and promotions, and make sure both sides meet their obligations.


• Support shop relations and trade-show promotions.

Local Relationships + Promotions

• Build strong relationships with South Lake Tahoe businesses, organizations, and community.


• Oversee existing local promotions and develop new ones tied to Sierra's current objectives.


• Brief resort staff on active promotions and how they're tracked, so they're executed and measured correctly.


• Feed event and partner news to the marketing team for web, email, social, and PR.

Brand + Collateral

• Direct the Events Assistant in creating event collateral, displays, and promotional items that follow brand guidelines and current campaign creative.


• Keep standardized event collateral consistent and built to meet partner needs.

RESPONSIBILITIES TO SAFETY

1. Protect the safety of self, co-workers, and Sierra-at-Tahoe Resort guests at all times.


2. Report any potentially harmful equipment or situations to the immediate supervisor without delay.


3. Report safety-related accidents and incidents at once to immediate supervisor.


4. Follow all company and department safety policies and procedures.


5. Operate equipment in a safe manner that will not lead to injury of yourself or others.

QUALIFICATIONS

• A track record of running events from concept to wrap, including budgets, contracts, and vendors.


• Experience managing sponsor relationships and deliverables. Selling new partnerships is a big plus.


• Serious organizational skills. You can juggle several events, partnerships, and promotions at once without dropping any.


• Clear, proactive communication with everyone from ski patrol to a partner's brand team.


• A self-starter who works well with limited supervision and brings new ideas and the drive to execute them.


• Composure when conditions change, whether that's the weather, the timeline, or the headcount.


• A pulse on current trends and a knack for keeping events fresh.


• Working knowledge of Adobe Illustrator, InDesign, and Photoshop (2+ years preferred).


• Comfortable skiing or riding all terrain in all conditions, since you'll be on the mountain.


• Ski or tourism industry experience is helpful.

SUPERVISORY RESPONSIBILITIES

You’ll manage the Events Assistant directly. Through a hub-and-spoke model, you'll also have a dotted-line relationship with all event staff. On event days, you may oversee volunteers, staff from other departments, and vendor teams.

EDUCATION and/or EXPERIENCE

3-5 years of experience in marketing and event management, or an equivalent combination of education and experience.

LANGUAGE SKILLS

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

Resort certification on any necessary equipment.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand and talk or hear. The employee frequently is required to use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to climb, stand, walk, kneel, bend or balance. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 50 pounds.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly exposed to guest/employee interaction, moving mechanical parts and rapidly changing outside weather conditions in an alpine environment. The employee is occasionally exposed to high, precarious places and electrical shock. The noise level in the workplace is usually moderate but can be loud during events.