Marketing Communications Manager

Healgen Scientific Limited; Houston (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

Healgen Scientific Limited in Houston, TX is seeking a Marketing Communication Manager to lead the design, execution, and management of multi-platform communications and marketing activities. You will collaborate with Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain to achieve in-year goals.

The role demands a strategic thinker who can develop branding, manage online and offline campaigns, measure effectiveness, and maintain high-quality content while

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 3 years in a similar IVD industry role; genetics/biochemistry preferred.
• Proven ability to develop, execute, and measure demand-generation programs.
• Strong written, graphical, and oral communication; content development skills.
• Networking with PR and media contacts is advantageous.
• High attention to detail with ability to manage multiple priorities.
• Excellent interpersonal skills and stakeholder relationship building.

Responsibilities

• Developing and executing a results-driven multi-platform communications strategy aligned with brand direction.
• Creating and managing marketing materials and collateral per brand guidelines.
• Implementing online marketing activities including social media, SEO/SEM, and demand generation.
• Tracking campaign effectiveness and adjusting as needed.
• Collaborating with Procurement to manage communications spend and coordinate vendors.
• Leading planning and execution of PR initiatives for the brand.
• Assisting branding strategy development aligned with business goals.

Skills

Written communication

Interpersonal skills

Attention to detail

Stakeholder management

PR/media contacts

Education

Bachelor’s degree in Marketing or related field

Job description

Salary Range: $80,000.00 To $120,000.00 Annually

The Marketing Communication Manager is responsible for managing the design, implementation, and management of a range of online & offline communication strategies and marketing activities. They work closely with colleagues worldwide in Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain, to deliver in-year goals.

Duties and responsibilities

• Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing materials and collateral in line with brand direction.
• Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.
• Tracking the effectiveness of various campaigns and course corrections as required.
• Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand.
• Assist with long-term branding strategy development aligned with business strategy

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistry preferred.
• Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel.

• Must have strong written, graphical, and oral communication skills and knowledge of content development.
• A strong network of PR and media contacts would be highly advantageous.
• Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
• Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.