Marketing Communications Strategist

EDCO Products, Inc.; Hopkins (MN); On-site; USD 75,000 - 110,000; Full time

Job summary

EDCO Products, a Hopkins, Minnesota–based manufacturer of exterior building materials, seeks a Marketing Communications Strategist to lead strategy, planning, and execution of engaging campaigns that strengthen the EDCO brand and accelerate business growth.

You will collaborate with product, sales, and leadership teams to transform priorities into compelling content, manage calendars, and develop both long- and short-form materials for digital and traditional channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Creative/Professional Writing, or related field (or equivalent experience)
• 5+ years experience in Marketing copywriting field, ideally with Product Marketing background
• Excellent interviewing and storytelling skills
• Ability to simplify technical information into customer-focused messaging
• Portfolio demonstrating strong copywriting and storytelling across multiple channels
• Experience identifying communication opportunities to strengthen a brand, educate target audiences, and support strategic business objectives
• Strong organizational skills; comfortable juggling multiple deadlines and projects
• Experience with website maintenance tools (Core and WordPress)
• Solid communication skills and keen attention to detail
• Ability to build project timelines to meet deadlines
• Experience managing concurrent campaigns

Responsibilities

• Translate annual and quarterly marketing priorities into communications plans
• Own the editorial/content calendar
• Recommend communication strategies for campaigns and product launches
• Coordinate communication timelines and deliverables across campaigns, product launches, promotions, and internal initiatives
• Ensure communications are aligned with audience needs, channel strategy, and business objectives
• Partner with internal teams and external vendors to execute planned marketing initiatives and support cross-functional communications projects
• Identify opportunities for proactive storytelling
• Own development of compelling marketing copy across digital and traditional channels
• Interview internal subject matter experts to develop authentic, technically accurate content
• Develop both long-form content (e.g. blog articles) and short-form content (e.g. headlines/CTAs)
• Partner with team or external resources for production of graphic assets
• Support product launches with messaging and materials
• Identify content gaps and recommend opportunities
• Create and maintain reusable messaging frameworks, product positioning statements, campaign copy, and sales enablement language
• Review and edit marketing materials for clarity, accuracy, brand consistency, and customer impact
• Develop and drive messaging standards across channels
• Serve as brand voice steward across departments
• Document and maintain brand guidelines
• Provide guidance on brand voice, tone, messaging, and content standards
• Monitor communication performance across marketing channels
• Analyze campaign engagement and recommend improvements
• Use performance data/customer insights to refine messaging
• Share content performance insights with Marketing team
• Manage assigned communications projects from concept through completion
• Support internal communications needs related to company updates, employee engagement, brand awareness and cross-functional initiatives

Skills

Marketing copywriting

Interviewing

Storytelling

Customer-focused messaging

Portfolio development

Brand opportunities

Organizational skills

Campaign management

Website maintenance tools

Education

Bachelor’s degree in Marketing/Communications/Creative Writing

Tools

WordPress

Core

Job description

The Marketing Communications Strategist leads the strategy, planning, and execution of communications that shape how EDCO engages customers, strengthens its brand, and drives business growth. As the steward of EDCO's voice, this role transforms marketing priorities into compelling campaigns, meaningful content, and engaging customer experiences across multiple channels. Working cross-functionally with product, sales, and leadership teams, you'll have the opportunity to influence brand strategy, drive customer engagement, and help position an industry-leading company for continued success.

Essential Duties & Responsibilities

• Communications and Content Planning:
  • Translate annual and quarterly marketing priorities into communications plans
  • Own the editorial/content calendar
  • Recommend communication strategies for campaigns and product launches
  • Coordinate communication timelines and deliverables across campaigns, product launches, promotions, and internal initiatives
  • Ensure communications are aligned with audience needs, channel strategy, and business objectives
  • Partner with internal teams and external vendors to execute planned marketing initiatives and support cross-functional communications projects
  • Identify opportunities for proactive storytelling
• Content Development:
  • Own development of compelling marketing copy across digital and traditional channels, including: literature/brochures, sell sheets, presentations, case studies, web content, video storyboarding and scripting, email, social, and more
  • Interview internal subject matter experts to develop authentic, technically accurate content
  • Develop both long-form content (ex. blog articles) and short-form content (ex. headlines and CTAs for static paid and organic assets)
  • Partner with team or external resources for production of graphic assets
  • Support product launches with messaging and materials
  • Identify content gaps and recommend new opportunities
  • Create and maintain reusable messaging frameworks, product positioning statements, campaign copy, and sales enablement language
  • Review and edit marketing materials for clarity, accuracy, brand consistency, and customer impact
• Brand Stewardship:
  • Develop and drive messaging standards consistently across all channels
  • Serve as organization’s primary steward of brand voice, ensuring consistent messaging across departments, audiences, and channels
  • Document and maintain brand guidelines for developed brand voice
  • Provide guidance to internal stakeholders on appropriate brand voice, tone, messaging, and content standards
• Performance and Analytics (in partnership with Marketing Strategy and Insights Manager):
  • Monitor communication performance across marketing channels
  • Analyze campaign engagement and recommend improvements as well as identify wins
  • Use performance data, customer insights, and sales feedback to refine messaging and content strategy
  • Share content performance insights and recommendations with the Marketing team to support continuous improvement
  • Cross-Functional Collaboration & Project Execution:
  • Manage assigned communications projects from concept through completion, ensuring timelines, approvals, and deliverables are met
  • Support internal communications needs related to company updates, employee engagement, brand awareness, and cross-functional initiatives

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above, which are representative of the work performed and are not intended to be an exhaustive list of all responsibilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Qualifications

• Bachelor’s degree in Marketing, Communications, Creative/Professional Writing, or related field (or equivalent experience)
• 5+ years experience in Marketing copywriting field, ideally with Product Marketing background
• Excellent interviewing and storytelling skills
• Ability to simplify technical information into customer-focused messaging
• Portfolio demonstrating strong copywriting and storytelling across multiple channels
• Experience identifying communication opportunities to strengthen a brand, educate target audiences, and support strategic business objectives
• Strong organizational skills; comfortable juggling multiple deadlines and projects
• Experience with website maintenance tools (Core and WordPress)
• Solid communication skills and keen attention to detail
• Ability to build project timelines to meet deadlines
• Experience managing concurrent campaigns

Physical Demands

• Prolonged periods of sitting at a desk while using a computer, answering phone calls, and conducting meetings.
• Occasional standing and walking within the office to attend meetings, interact with team members, and handle various tasks.
• Frequent use of hands and fingers for typing, writing, and handling office equipment.
• Occasionally lifting and carrying light objects, such as office supplies, documents, or small equipment, typically not exceeding 20 pounds.
• Regular use of a computer screen requires good vision for reading and data entry.
• Effective communication is essential, requiring the ability to hear and speak clearly in person and over the phone.

Working Environment

• Most of the work is performed in a standard office environment. This includes working at a desk, using a computer, and interacting with team members in person or via digital communication tools.
• The noise level is generally moderate, typical of an office with phones ringing, conversations, and office equipment operating.
• The employee in this role will have a dedicated workspace such as an office or cubicle, equipped with a computer, phone, and other necessary office supplies.

About EDCO Products

Headquartered in Hopkins, Minnesota, EDCO Products Inc. is one of the largest privately held manufacturers of pre-finished exterior building materials in the United States. EDCO designs and manufactures a full line of siding, roofing, soffit, and rainware products. It has established distributor partnerships across the United States and Canada.

Since 1946, EDCO has set the standard for quality, service, and innovation. Every employee contributes to our success. Know you will be challenged and rewarded – and success is shared because we’re in it together. EDCO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Learn more about us by visiting Glassdoor, Facebook, Twitter, Instagram, Pinterest, LinkedIn, or www.edcoproducts.com.

EDCO Products is an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.