Brand & Content Strategy Lead

EDCO PRODUCTS INCORPORATED; Hopkins (MN); On-site; USD 85,000 - 110,000; Full time

Job summary

EDCO Products is seeking a Marketing Communications Strategist to lead strategy, planning, and execution of multi-channel communications that strengthen the EDCO brand and drive growth. You will translate priorities into campaigns, content, and customer experiences across channels, partnering with product, sales, and leadership teams.

The ideal candidate has 5+ years in marketing copywriting, strong storytelling, and the ability to simplify technical information for customers.

Qualifications

• Bachelor's degree in Marketing, Communications, Creative/Professional Writing, or related field (or equivalent experience)
• 5+ years experience in Marketing copywriting field, ideally with Product Marketing background
• Excellent interviewing and storytelling skills
• Ability to simplify technical information into customer-focused messaging
• Portfolio demonstrating strong copywriting and storytelling across multiple channels
• Experience identifying communication opportunities to strengthen a brand, educate target audiences, and support strategic business objectives
• Strong organizational skills; comfortable juggling multiple deadlines and projects
• Experience with website maintenance tools (Core and WordPress)
• Solid communication skills and keen attention to detail
• Ability to build project timelines to meet deadlines
• Experience managing concurrent campaigns

Responsibilities

• Communications and Content Planning: Translate annual and quarterly marketing priorities into communications plans
• Own the editorial/content calendar
• Recommend communication strategies for campaigns and product launches
• Coordinate communication timelines and deliverables across campaigns, product launches, promotions, and internal initiatives
• Ensure communications are aligned with audience needs, channel strategy, and business objectives
• Partner with internal teams and external vendors to execute planned marketing initiatives and support cross-functional communications projects
• Identify opportunities for proactive storytelling

Skills

Marketing copywriting

Storytelling

Content strategy

Cross-functional teamwork

Interviewing

Brand messaging

Editing

Project management

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

Job description

EDCO Products is seeking a Marketing Communications Strategist to lead strategy, planning, and execution of multi-channel communications that strengthen the EDCO brand and drive growth. You will translate priorities into campaigns, content, and customer experiences across channels, partnering with product, sales, and leadership teams.

The ideal candidate has 5+ years in marketing copywriting, strong storytelling, and the ability to simplify technical information for customers.