Marketing Communications Lead: Brand Story & Creative

Royal (a MacLean Power Systems Company); Fort Mill (SC); On-site; USD 65,000 - 95,000; Full time

Job summary

Royal (a MacLean Power Systems Company) seeks a Senior Marketing Communications Specialist to lead integrated communications that elevate the brand and drive growth.

You will own messaging, brand identity, digital communications, and creative production while mentoring junior designers and coordinating with HR, engineering, and corporate teams. This on-site role values detail, design acumen, and cross-functional collaboration.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 1–3 years of experience in marketing communications, creative strategy, or related discipline.
• Proficiency with Adobe Creative Suite, Email Marketing tools, Microsoft Office, and SharePoint.
• Strong project management skills and ability to manage cross-functional collaborations.
• Excellent verbal and written communication skills.
• Proven ability to lead design and branding initiatives from concept through execution.

Responsibilities

• Lead messaging and creative content development for sales enablement, internal comms, newsletters, and technical sheets.
• Translate technical content into clear, engaging messaging for diverse audiences.
• Develop insight-driven messaging to strengthen brand voice and engagement.
• Design and maintain brand assets for a consistent professional look.
• Ensure materials reflect brand standards and visual identity.
• Plan and execute email campaigns using tools like Constant Contact, Klaviyo, Mailchimp.
• Create LinkedIn content aligned with strategic messaging.
• Create marketing collateral for events and tradeshows; coordinate with Events team.
• Coordinate product and facility photography with videography and multimedia content.
• Mentor junior design and communications talent; collaborate with HR, engineering, and corporate teams.
• Track campaign performance; stay current with trends and practices.
• Ensure all work aligns with brand guidelines and internal policies.

Skills

Brand management

Messaging strategy

Cross-functional collaboration

Project management

Mentoring junior talent

Photography/Video/Multimedia

Attention to detail

Verbal & written comms

Education

Bachelor’s degree in marketing or communications

Tools

Adobe Creative Suite

Email marketing tools

Microsoft Office

SharePoint

Job description

Royal (a MacLean Power Systems Company) seeks a Senior Marketing Communications Specialist to lead integrated communications that elevate the brand and drive growth.

You will own messaging, brand identity, digital communications, and creative production while mentoring junior designers and coordinating with HR, engineering, and corporate teams. This on-site role values detail, design acumen, and cross-functional collaboration.