Marketing & Communications Director, Health Equity

Howard Brown Health; Chicago (IL); Hybrid; USD 159,000 - 170,000; Full time

Benefits offered by this job

Employer-sponsored health insurance

Dental insurance

Vision insurance

401k with employer match

3 weeks vacation + 1 week personal + 3

12 sick days per year

PTO Exchange

Tuition Reimbursement and Student Loan

Employee Assistance Program

Commuter/parking benefits

Flexible Spending Accounts

Life insurance

Disability insurance

Discounts at Brown Elephant Resale Sh

Professional development opportunities

Job summary

Howard Brown Health in Chicago seeks a Director of Marketing and Communications to lead integrated marketing, branding, and communications strategies across clinical services and community outreach. Reporting to the Chief Communications Officer, this role expands patient access in marginalized communities and strengthens HBH's reputation.

You will manage digital channels, ensure brand consistency, oversee budget and staff, and collaborate with partners to advance health equity, research

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Health, or related discipline required.
• Minimum of five (5) years of progressive experience in marketing and communications, with at least two (2) years in a leadership capacity, required.Healthcare or non-profit experience is strongly preferred.
• Functional and proficient knowledge with Content Management Systems (WordPress), social media management tools, email marketing software, and graphic design tools.
• Ability to translate complex clinical or public health data into compelling, patient-friendly messaging.
• Ability to demonstrate an understanding and acceptance of equity, inclusion, and diversity concepts, and that they are broader than just race, ethnicity, and gender.
• Knowledge of health disparities, substance use and domestic violence issues, especially within LGBTQ community.
• Demonstrated self-awareness, in terms of understanding their own culture, identity, biases, prejudices, power, privilege and stereotypes.
• Ability to work affirmatively with gay, lesbian, bisexual, transgender, queer (LGBTQ) and HIV positive patients.

Responsibilities

• Designs and implements data-driven marketing campaigns to increase patient volume, improve retention, and promote service lines (e.g., primary care, dental, behavioral health) to target populations.
• Develops, strategizes, and maintains the digital channels (Web, email, social media, Clinic Screens, intranet) and ensures information accuracy, discoverability through SEO and AI, and ensures optimal local search visibility for Howard Brown Health.
• Ensures consistent brand identity, messaging, and compliance across all physical locations and digital properties. Protects the organization's credibility in a complex healthcare and political landscape.
• Develops grassroots outreach strategies, manages partnerships with local community organizations, and vendors to develop marketing and content strategies for the organization.
• Safeguards, preserves, and promotes Howard Brown Health’s reputation through issues management and crisis support, in collaboration with the Chief Communications Officer. Drafts marketing and communications materials as needed.
• Creates marketing and promotional materials, social media graphics, videos and other visual needs.
• Tracks and measures reach and engagement using analytics tools. Leverages data to underpin and optimize strategy and platforms.
• Develops communication strategies that keep staff informed of organizational initiatives, policy changes, and internal events to build workplace culture and engagement.
• Oversees the marketing department’s budget. Manage, mentor, and develop marketing staff and coordinate with external vendors and creative partners.
• Supervises staff, interns, and volunteers.
• Performs related work and other duties as assigned.

Skills

Leadership

Strategic marketing

Equity and inclusion awareness

Healthcare/non-profit experience

Education

Bachelor’s degree in Marketing, Communications, Public Health, or related discipline

Tools

WordPress CMS

Social media management tools

Email marketing software

Graphic design tools

Job description

Howard Brown Health in Chicago seeks a Director of Marketing and Communications to lead integrated marketing, branding, and communications strategies across clinical services and community outreach. Reporting to the Chief Communications Officer, this role expands patient access in marginalized communities and strengthens HBH's reputation.

You will manage digital channels, ensure brand consistency, oversee budget and staff, and collaborate with partners to advance health equity, research