Marketing & Communications Director

Ummahjobs; Washington, Northern (District of Columbia, KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

CAIR Action seeks a senior marketing and communications leader to guide brand strategy, messaging, and digital engagement for a national nonprofit advocacy effort.

The role oversees cross-channel campaigns, media relationships, and staff development while aligning communications with civic engagement and policy goals.

Qualifications

• Extensive nonprofit or advocacy sector marketing and communications experience.
• Proven track record developing and executing strategic campaigns.
• Strong writing and storytelling capabilities.
• Proficiency managing integrated digital marketing campaigns across multiple channels.
• Knowledge of analytics platforms and CRM/email marketing systems.
• Ability to work effectively with limited resources and in developing organizations.

Responsibilities

• Develop and implement integrated marketing and communications strategies aligned with the organization's civic engagement and policy advocacy mission.
• Manage and maintain brand identity, ensuring consistent voice and messaging across all platforms.
• Design and execute multi-channel campaigns using email, web, social media, and digital tools.
• Create and edit communications materials for advocacy initiatives, civic engagement campaigns, and fundraising efforts.
• Build and grow audience engagement across digital channels.
• Monitor and analyze communications metrics and performance data to optimize campaign effectiveness.
• Coordinate messaging alignment across internal departments.
• Cultivate and maintain media relationships to amplify organizational messaging and earn media coverage.
• Supervise external vendors and creative partners.
• Hire, develop, and lead communications staff as the organization expands.

Skills

Marketing strategy

Brand management

Digital campaigns

Analytics & metrics

CRM/email marketing

Leadership

Education

Bachelor's degree in Marketing/Communications/Journalism or related field

Tools

Salesforce

Google Analytics

Marketing automation

SEO/SEM tools

Job description

CAIR Action, the 501(c)(4) advocacy arm of the Council on American-Islamic Relations (the nation's largest Muslim civil rights organization), seeks a senior marketing and communications professional to lead brand strategy, messaging, and digital engagement efforts. This remote position, based in Washington, DC, reports directly to the Executive Director.

Key Responsibilities:

• Develop and implement integrated marketing and communications strategies aligned with the organization's civic engagement and policy advocacy mission
• Manage and maintain brand identity, ensuring consistent voice and messaging across all platforms
• Design and execute multi-channel campaigns using email, web, social media, and digital tools
• Create and edit communications materials for advocacy initiatives, civic engagement campaigns, and fundraising efforts
• Build and grow audience engagement across digital channels
• Monitor and analyze communications metrics and performance data to optimize campaign effectiveness
• Coordinate messaging alignment across internal departments
• Cultivate and maintain media relationships to amplify organizational messaging and earn media coverage
• Supervise external vendors and creative partners
• Hire, develop, and lead communications staff as the organization expands

Required Qualifications:

• Extensive nonprofit or advocacy sector marketing and communications experience
• Proven track record developing and executing strategic campaigns
• Strong writing and storytelling capabilities
• Proficiency managing integrated digital marketing campaigns across multiple channels
• Knowledge of analytics platforms and CRM/email marketing systems
• Ability to work effectively with limited resources and in developing organizations
• Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, or related field

Preferred Qualifications:

• Experience in nonprofit civic engagement or advocacy organizations
• Understanding of Muslim American community issues
• Commitment to inclusivity and diversity