Marketing & Communications Coordinator

Tryon Distributing Co; Charlotte (NC); On-site; USD 45,000 - 55,000; Full time

Job summary

A leading wholesale beer and wine distributor in North Carolina is seeking a Marketing & Communications Coordinator. The role involves managing social media, coordinating marketing campaigns, and supporting internal communications. Ideal candidates will have strong organizational and communication skills, along with a background in marketing.

Benefits

Tuition Reimbursement Program

Qualifications

• 1-3 years of experience in marketing or communications.
• Proficiency in social media platforms and scheduling tools.
• Basic graphic design skills.

Responsibilities

• Manage social media presence on Instagram, Facebook, and LinkedIn.
• Update and maintain website content.
• Assist in planning and executing marketing campaigns.

Skills

Communication

Organizational Skills

Social Media Management

Graphic Design

Education

College degree in marketing

Tools

Canva

Microsoft Office Suite/365

Job description

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Tryon Distributing Co provided pay range

This range is provided by Tryon Distributing Co. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45,000.00/yr - $55,000.00/yr

Job Purpose

Tryon Distributing is seeking a highly organized and proactive Marketing & Communications Coordinator to support a variety of growing marketing, communications, and administrative initiatives. This role is ideal for a detail-oriented individual with strong communication skills who can manage multiple on-going projects. The ideal candidate will play a key role in maintaining Tryon’s digital presence, coordinating marketing campaigns, and supporting internal and external initiatives.

Tryon Distributing is a leading wholesale beer and wine distributor based in North Carolina, proudly representing a curated portfolio of local, national, and international brands. We’re passionate about bringing great beverages to market and supporting our supplier and retail partners with outstanding service and strategic promotion.

As we continue to grow, we’re looking for a Marketing & Communications Coordinator to support our brand presence across digital channels, strengthen customer engagement, and help our marketing efforts flow as smoothly as the products we represent.

Summary

The Marketing & Communications Coordinator will play a key role in supporting the Director of Culture and Communications in the following areas: Internal and external communications, social media, ecommerce, website maintenance, event coordination, and brand campaign execution. This role is perfect for someone with a strong marketing foundation, excellent communication skills, and a creative yet organized approach to project management.

Duties and responsibilities

Social Media Management

• Manage Tryon's presence on Instagram, Facebook, and LinkedIn
• Plan, develop, and schedule 1–3 engaging posts per week
• Respond to comments and messages in a timely manner
• Share supplier-generated content when appropriate
• Create original content as needed
  
  

Website Maintenance

• Update and maintain website content across all sections
• Ensure content is accurate, timely, and aligned with marketing goals
• Summarize and report on meaningful website traffic analytics
  
  

Email Management

• Monitor and manage the general Tryon email account
• Review all incoming correspondence and direct inquiries appropriately
• Respond to emails professionally and promptly as necessary
  
  

Brand Campaign Support

• Assist in planning and executing internal and external campaigns, product launches, and other promotional activities
• Monitor campaign performance and provide insights and reports on key metrics
  
  

Email Marketing & Customer Outreach

• Help design and execute targeted email campaigns to engage existing customers and promote key initiatives
• Assist in the development of customer newsletters featuring product updates, industry insights, and company news
  
  

Print Projects & Design Support

• Provide light graphic design support for print and digital assets as needed
• Work with professional graphic designer to execute marketing materials as needed
• Coordinate print jobs with print shops, sales team, and suppliers
• Ensure timely production and pickup of printed materials
  
  

eCommerce Platforms Oversight

• Serve as the liaison between Tryon and external sales platforms (Provi & DSD Link)
• Maintain and update marketplace listings to drive internal sales goals
• Coordinate with platform representatives and troubleshoot issues as necessary
  
  

Event Support (As Needed)

• Provide logistical and marketing support for Tryon-hosted events such as trade shows, awards shows, and internal office gatherings.
  
  

Other (As Needed)

• Handle other assignments as needed by the Director of Culture & Communications
• Some in-state travel will be required as necessary
  
  

Qualifications

REQUIRED

• College degree in marketing, communications, or similar subject preferred
• 1–3 years of experience in marketing, communications, or a related field
• Proficiency in social media platforms and scheduling tools
• Basic graphic design skills (Canva preferred)
• Knowledge of Microsoft Office Suite/365
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and prioritize tasks effectively
• Familiarity with email marketing platforms and website CMS preferred
• Knowledge of beer and/or wine industry is preferred
  
  

Working conditions

The Employee Will Perform Work In These Areas

• Might require - In vehicle while in route to customer locations
• Customer/Client locations
  
  

The noise level in these areas is normally moderate.

Why Join Tryon?

At Tryon, we take pride in our people as much as our portfolio. This is an exciting opportunity to be part of a creative, collaborative company that’s deeply rooted in North Carolina’s alcohol beverage industry. You’ll have the flexibility to manage your time while contributing to a variety of dynamic projects that support local and global brands. We also offer great benefits and a wonderful Tuition Reimbursement Program!

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wine & Spirits

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