Marketing & Communications Associate

The Horizon Group; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

The Horizon Group is seeking a creative, organized Marketing & Communications Associate to support marketing, investor relations, and business development efforts in the commercial real estate and investment management sectors.

The role focuses on turning transactions, market insights, and people into compelling external communications across LinkedIn, emails, presentations, and the company website, while coordinating events and content calendars.

Qualifications

• 2–5 years of relevant marketing, communications, or investor relations experience.
• Strong writing, editing, and communication skills.
• Excellent project management and organizational abilities.
• Experience creating content for digital and social channels, especially LinkedIn.
• Familiarity with Canva and Adobe Creative Cloud.
• Experience with CRM and email marketing platforms; Salesforce is a plus.
• Comfort with data and marketing analytics to gauge performance.
• Ability to collaborate with senior professionals and multiple teams.

Responsibilities

• Support development and execution of the firm’s marketing and communications.
• Manage the content calendar focused on transactions, market developments, and events.
• Create written and visual content for LinkedIn, emails, presentations, and the website.
• Maintain messaging consistency across external communications.
• Support borrower and sponsor marketing with campaigns and content.
• Coordinate digital and social media content, including video concepts.
• Assist investor relations with polished investor-facing materials.
• Plan and execute investor meetings and events.

Skills

Strong writing

Project management

Organizational skills

Content creation for social media

Collaboration with senior teams

Attention to detail

Marketing analytics

Education

Related field

Tools

Canva

Adobe Creative Cloud

Salesforce

CRM platforms

Email marketing tools

Job description

Our client is seeking a creative, organized, and commercially minded

Marketing & Communications Associate to support the firm’s marketing, investor relations, and business development efforts.

This role will help strengthen their presence across the commercial real estate and

investment management markets by developing high-quality content and communications for borrowers, investment sponsors, investors, and other industry stakeholders.

The Associate will work closely with the Investor Relations, Investment, and Business

Support teams to turn the firm’s transactions, market insights, people, and expertise into compelling external communications. The ideal candidate is a strong writer and project manager who is comfortable moving between strategy and execution and brings a thoughtful, modern approach to content, digital marketing, events, and stakeholder engagement.

Key Responsibilities

Marketing & Content Development

• Support the development and execution of the firm’s marketing and communications
• Help manage the firm’s content calendar, identifying opportunities around transactions, market developments, firm initiatives, events, and other timely moments.
• Develop written and visual content for LinkedIn, email campaigns, presentations, the company website, and other external channels. Work with senior professionals and subject-matter experts to translate investment perspectives and market insights into clear, engaging content. Assist in developing thought leadership, transaction stories, employee features, market commentary, video concepts, and other content that differentiates the firm in the marketplace.
• Maintain consistency in messaging, tone, and visual presentation across external communications.

Borrower & Sponsor Marketing

Support marketing initiatives designed to strengthen relationships with existing borrowers and investment sponsors and increase awareness among prospective partners.

Help create sponsor-focused campaigns highlighting the company’s capabilities, Develop borrower and sponsor communications, transaction announcements, case studies, market updates, and relationship‑building content.

Conduct competitor and market research to identify industry trends, borrower priorities, and opportunities to differentiate the firm.

Work with investment professionals to identify relevant and timely touchpoints with sponsors between transactions.

Digital & Social Media

Support the firm’s social media strategy, with a particular focus on LinkedIn.

Draft and coordinate social content featuring transactions, firm news, market perspectives, employees, events, and executive thought leadership.

Help develop more human and engaging content formats, including short‑form video, interviews, behind‑the‑scenes content, and employee perspectives.

Monitor engagement and identify content themes and formats that resonate most effectively with the firm’s audiences.

Stay current on evolving social media, digital marketing, and content trends relevant to financial services and commercial real estate.

Investor Communications

Partner with the Investor Relations team to prepare polished investor‑facing communications and materials.

Assist with investor presentations, quarterly communications, fundraising materials, firm updates, and other investor content.

Support the planning and execution of the firm’s Annual Investor Meeting, including presentations, event materials, communications, and attendee experience.

Help maintain consistency in messaging across investor communications and other external‑facing materials.

Events & Industry Engagement

Support the planning and execution of investor, borrower, and industry events, including conferences, webinars, roadshows, panels, and proprietary events.

Develop event presentations, invitations, promotional materials, social content, and post‑event communications.

Track relevant industry conferences, speaking opportunities, sponsorships, and events that could enhance the company’s visibility and relationships.

Coordinate with internal teams and external vendors to ensure events and materials reflect the firm’s brand.

Marketing Analytics & Operations

Use CRM, email marketing, social media, and website data to track engagement and campaign performance.

Assist with regular reporting on key marketing metrics, including audience growth, email engagement, social performance, and campaign results.

Maintain and improve marketing lists, audience segmentation, campaign workflows, and contact data.

Use performance data to identify opportunities to improve future campaigns and content.

Support ongoing improvements to marketing processes, tools, and templates.

Qualifications

a related field.

• 2–5 years of relevant professional experience in marketing, communications, investor relations, financial services, commercial real estate, or a related industry.
• Strong writing, editing, and communication skills.
• Strong project management and organizational skills with excellent attention to detail.
• Experience creating content for digital and social media platforms, particularly LinkedIn.
• Strong visual judgment and experience with Canva, Adobe Creative Cloud,
• Familiarity with CRM and email marketing platforms; Salesforce experience is a
• Comfort working with data and marketing analytics to assess performance.
• Ability to work collaboratively with senior professionals and multiple internal teams.

Interest in commercial real estate, investment management, or private markets strongly preferred.

What Success Looks Like

A successful Associate will help Basis produce more distinctive, timely, and effective

marketing

rather than simply more content.

This person will become a trusted partner to internal teams by helping identify strong

ensuring that the firm shows up consistently and professionally across sponsor, investor,