Director Marketing & Communications

Beacon Health System; Granger (IN); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Beacon Health System in the United States seeks a Director of Marketing and Communications to collaboratively lead multi-state strategies across performance marketing, social media, content creation, and media relations. This senior role will drive brand growth, patient engagement, and clear internal/external messaging.

The Director will oversee teams, advise executives, and ensure cohesive communications across healthcare regions.

Qualifications

• Bachelor's degree in marketing, communications, public relations, or related field (master's preferred).
• 10+ years of progressive marketing/communications experience, with at least 5 in leadership, preferably in healthcare.
• Experience overseeing large-scale campaigns, media relations, social media strategy, and content development.

Responsibilities

• Lead and manage marketing and communications teams across regions.
• Develop and execute integrated marketing strategies to grow brand awareness and engagement.
• Oversee creation of high-quality content (written, visual, digital).
• Manage and optimize social media presence and key initiatives.
• Cultivate relationships with media outlets and manage crisis communications.
• Collaborate with clinical, operations, and leadership for cohesive messaging.
• Drive internal communications to inform and engage employees.
• Ensure brand standards, messaging, and priorities are consistently applied.
• Measure campaign effectiveness and provide actionable insights.

Skills

Marketing leadership

Media relations

Content development

Crisis communication

Budget management

Team development

Analytics

Healthcare industry knowledge

Education

Bachelor's degree in marketing/communications/public relations

Master's degree preferred

Job description

Summary

The Director of Marketing and Communications will collaboratively lead Beacon Health Sytem's multi-state marketing and communications strategies and operations. This senior-level position will oversee key areas, including performance marketing, social media, reputation management, content creation, internal communications, corporate communications, and media relations. The Director will be responsible for driving integrated marketing and communication strategies that enhance the health system's brand, foster patient engagement, and effectively communicate with both internal and external audiences.

MISSION, VALUES and SERVICE GOALS

• MISSION: We deliver outstanding care, inspire health, and connect with heart.
• VALUES: Trust. Respect. Integrity. Compassion.
• SERVICE GOALS: Personally connect. Keep everyone informed. Be on their team.

Responsibilities

• Lead and manage the marketing and communications teams responsible for performance marketing, social media, reputation management, internal communications, corporate communications, content creation, and media relations across all regions within the health system.
• Develop and execute comprehensive marketing and communication strategies that align with the health system's objectives and drive brand awareness, engagement, and growth.
• Oversee the creation of high-quality content, including written, visual, and digital materials, ensuring alignment with the health system's voice and mission.
• Manage and optimize the health system's social media presence, fostering engagement and promoting key initiatives.
• Cultivate strong relationships with media outlets, securing positive press coverage and managing crisis communication when necessary.
• Collaborate with cross-functional teams, including clinical, operations, and leadership, to ensure cohesive messaging and consistency across all communication platforms.
• Drive internal communications efforts to ensure clear, transparent, and engaging messaging for employees at all levels within the organization.
• Ensures consistent application of brand standards, messaging, and strategic priorities across the organization.
• Measure and analyze the effectiveness of marketing and communication campaigns, providing actionable insights and continuous improvement recommendations.
• Stay current on industry trends, best practices, and emerging technologies, applying knowledge to keep the health system's marketing and communications initiatives innovative and impactful.
• Advises executives on communications and marketing strategy, reputation management, growth and stakeholder engagement.
• Lead and mentor a diverse team of marketing and communications professionals, promoting a collaborative and high-performance culture.

Leadership Competencies

• Drives Results - Consistently achieving results, even under tough circumstances.
• Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
• Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Organizational Responsibilities

• Attends and participates in department meetings and is accountable for all information shared.
• Completes mandatory education, annual competencies and department specific education within established timeframes.
• Completes annual employee health requirements within established timeframes.
• Maintains license/certification, registration in good standing throughout fiscal year.
• Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department.
• Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self.
• Adheres to regulatory agency requirements, survey process and compliance.
• Complies with established organization and department policies.
• Available to work overtime in addition to working additional or other shifts and schedules when required.

Qualifications

Education and Experience

• The knowledge, skills and abilities as indicated below are normally acquired through the completion of a bachelor's degree in marketing, communications, public relations, or related field. A master's degree is preferred.
• 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role, preferably in the healthcare or health systems industry.

Knowledge & Skills

• Demonstrated experience in overseeing large-scale marketing campaigns, media relations, social media strategy, and content development.
• Strong knowledge of integrated marketing strategies, corporate communications, and crisis communication management.
• Exceptional leadership skills with the ability to manage and develop teams across multiple functions and regions, including partner and agency relationships.
• Excellent written, verbal, and interpersonal communication skills.
• Proven ability to collaborate with senior leadership and other stakeholders to achieve organizational objectives.
• Strong analytical skills with experience measuring campaign effectiveness and optimizing strategies for better outcomes.
• Familiarity with healthcare industry trends, regulations, and the evolving digital landscape.
• Strong knowledge and familiarity with budget management, spend optimization, and resource allocation across marketing and communications disciplines
• Ability to work in a fast-paced, complex environment while managing multiple priorities.

Working Conditions

• Works in an office environment.
• May be required to travel to off-site locations.
• Hybrid work environment.

Physical Demands

• Requires the physical ability and stamina to perform the essential functions of the position.