Marketing & Communications Associate

HealthBridge Financial, Inc.; Grand Rapids (MI); Hybrid; USD 55,000 - 75,000; Full time

Job summary

HealthBridge Financial, Inc. is seeking a Marketing & Communications Associate in Grand Rapids, MI.

The hybrid role (60% in office / 40% remote) supports the brand through marketing and communications activities, including client and patient communications, presentations, and sales collateral. You will assist in content development for campaigns and digital channels and help plan and execute attendance at industry events.

Qualifications

• Bachelor's degree in communications, marketing, or a related field.
• 2+ years of professional experience in marketing, communications, or client services, with healthcare/insurance/financial services preferred.
• Strong written communication, organizational and collaboration skills with attention to detail.
• Experience developing, maintaining and updating branded materials, templates and marketing assets to ensure consistency and quality.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.

Responsibilities

• Support development, coordination, and ongoing management of patient communications and materials.
• Coordinate intake, tracking, timelines, reviews and approvals to ensure timely delivery.
• Proofread materials for accuracy, grammar, and brand consistency.
• Maintain content libraries in SharePoint including presentations and templates.
• Coordinate promotional giveaways inventory and fulfillment for events.

Skills

Written communication

Organizational skills

Collaboration

PowerPoint

Microsoft Office

SharePoint

Confluence

Canva

Bilingual English/Spanish

Education

Bachelor's degree in communications or marketing

Bachelor’s degree in business administration (marketing/finance coursework)

Tools

Microsoft Office Suite

PowerPoint

SharePoint

Confluence

Adobe Creative Suite

Canva

Job description

Job Title: Marketing & Communications Associate - JRMKT

Department: Marketing

Location: Grand Rapids, MI, Hybrid (60% in office /40% remote)

Job Type: Full Time Salaried

Reports to: Marketing & Communications Lead

Position Summary:

As Marketing & Communications Associate, you support the development and growth of the HealthBridge Financial brand through the coordination, administration and execution of marketing and communications activities. This role includes supporting the development, production and delivery of client and patient communications to ensure accuracy, consistency and timeliness.

You will also assist in creating professional business presentations, B2B sales materials, and patient collateral that support our sales team, contact center and broader business objectives.

Key Responsibilities

Marketing and Communications Coordination

• Support the development, coordination, and ongoing management of patient communications for the HealthBridge Financial Contact Center, including routine emails, letters, notices, and other patient-facing materials.
• Support the intake and tracking of marketing and communications requests, including coordinating deliverables, timelines, reviews, and approvals to ensure timely completion.
• Proofread and review materials to ensure accuracy, completeness, proper grammar, consistent formatting, and adherence to brand standards.
• Assist maintaining content libraries in SharePoint including presentations, templates, and other assets.
• Maintain inventory of promotional giveaways and coordinate selection, ordering and replenishment of items to support sales events and business needs.

Material and Content Development

• Support the Sales team by creating, editing, and formatting professional PowerPoint presentations, business documents, and sales collateral using approved templates and brand standards.
• Assist in developing, editing, and updating content for marketing campaigns, email communications, websites, and other digital marketing channels.
• Assist with creating and scheduling LinkedIn posts using approved messaging and assist in planning and maintaining the social media content calendar using a social media management platform.

Event and Vendor Coordination

• Support the planning and execution of sales team attendance at industry conferences including booth reservations, sponsorships, event materials, vendor coordination, shipping, and logistics.
• Coordinate with printers, signage providers, promotional merchandise suppliers, and other vendors to ensure timely production and delivery of materials.

Qualifications:

Required

• Bachelor's degree in communications, marketing, or a related field.
• 2+ years of professional experience in marketing, communications, or client services, with experience in healthcare, insurance, or financial services preferred.
• Strong written communication, organizational and collaboration skills with attention to detail.
• Experience developing, maintaining and updating branded materials, templates and marketing assets to ensure consistency and quality.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.

Preferred

• Bachelor’s degree in business administration with major or minor in marketing, with a preference for candidates who have completed coursework in finance and accounting.
• Experience coordinating conferences, trade shows, and other marketing events.
• Experience with communication management platforms for transactional and marketing email campaigns and social media management.
• Familiarity with collaboration and file-sharing tools (e.g., SharePoint, Confluence).
• Familiarity with Power Point, Adobe Create Suite, and Canva.
• Bilingual proficiency in English and Spanish.