Marketing Communications Analyst

Kelly; Town of Seneca Falls (NY); On-site; USD 48,000 - 55,000; Full time

Benefits offered by this job

Medical benefits

Retirement savings plan

Paid holidays

Transit spending account

Paid sick leave

Job summary

Kelly is seeking a Marketing Communications Analyst to support marketing campaigns, lead generation, content development, social media, trade shows, events, and marketing analytics for industrial and technical brands. The role focuses on campaign management and requires strong organization, analysis, and multitasking in a fast-paced setting.

The successful candidate will collaborate with Marketing, Sales, Product Management, Engineering, and subject‑matter experts to translate technical

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Two to five years of marketing or communications experience, preferably in a B2B environment.
• Experience with HubSpot, Constant Contact, or similar marketing automation platforms.
• Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
• Familiarity with LinkedIn, YouTube, and other business social platforms.
• Strong written and verbal communication skills.
• Excellent organizational and project-management abilities.
• Strong attention to detail and analytical skills.
• Ability to manage multiple projects and shifting priorities.
• Positive attitude and willingness to handle both strategic and administrative tasks.
• Ability to learn new systems quickly.

Responsibilities

• Plan, execute, and track integrated marketing campaigns across digital, email, social media, and traditional channels.
• Support lead‑generation campaigns using marketing automation platforms.
• Develop email workflows, landing pages, and lead‑nurturing campaigns.
• Monitor campaign performance and make data‑driven recommendations.
• Partner with Sales to support lead qualification and handoff.
• Assist with LinkedIn, YouTube, and other business social media activities.
• Coordinate trade shows, conferences, and customer events.
• Support event logistics, vendor coordination, booth materials, staffing, lead capture, and follow‑up.
• Assist with case studies, blogs, white papers, presentations, and sales materials.
• Collaborate with subject‑matter experts to translate technical information into clear marketing content.
• Track marketing performance using Excel, CRM systems, and marketing automation tools.
• Prepare reports and dashboards related to campaigns, digital marketing, and events.
• Maintain consistent brand messaging across marketing channels.
• Identify opportunities to improve marketing processes and efficiency.
• Support internal and external communications initiatives.
• Assist with marketing materials using Canva or similar tools as needed.

Skills

Communication skills

Organization

Project management

Analytical skills

Multitasking

Adaptability

Team collaboration

Education

Bachelor's degree

Tools

HubSpot

Constant Contact

Microsoft Excel

PowerPoint

LinkedIn

YouTube

Canva

Job description

Location: Seneca Falls, NY Job Type: Full-time, 6-month contract Pay Rate: $35–$40 per hour Start Date: ASAP Work Arrangement: Onsite in Seneca Falls, NY Contract Extension: Potential for extension beyond six months based on business needs and performance

Job Summary

We are seeking a Marketing Communications Analyst to support marketing campaigns, lead generation, content development, social media, trade shows, events, and marketing analytics for industrial and technical brands. The primary focus of this position will be campaign management. The successful candidate will be organized, analytical, adaptable, and comfortable managing multiple projects and priorities in a fast-paced environment. This is a hands‑on opportunity to gain experience across a broad range of marketing functions while working closely with Marketing, Sales, Product Management, Engineering, and technical subject‑matter experts.

Responsibilities

• Plan, execute, and track integrated marketing campaigns across digital, email, social media, and traditional channels.
• Support lead‑generation campaigns using HubSpot or similar marketing automation platforms.
• Develop email workflows, landing pages, and lead‑nurturing campaigns.
• Monitor campaign performance and make data‑driven recommendations.
• Partner with Sales to support lead qualification and handoff.
• Assist with LinkedIn, YouTube, and other business‑focused social media activities.
• Coordinate trade shows, conferences, and customer events.
• Support event logistics, vendor coordination, booth materials, staffing, lead capture, and follow‑up.
• Assist with case studies, blogs, white papers, presentations, and sales materials.
• Collaborate with subject‑matter experts to translate technical information into clear marketing content.
• Track marketing performance using Excel, CRM systems, and marketing automation tools.
• Prepare reports and dashboards related to campaigns, digital marketing, and events.
• Maintain consistent brand messaging across marketing channels.
• Identify opportunities to improve marketing processes and efficiency.
• Support internal and external communications initiatives.
• Assist with marketing materials using Canva or similar tools as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Two to five years of marketing or communications experience, preferably in a B2B environment.
• Experience with HubSpot, Constant Contact, or similar marketing automation platforms.
• Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
• Familiarity with LinkedIn, YouTube, and other social media platforms used for business.
• Strong written and verbal communication skills.
• Excellent organizational and project‑management abilities.
• Strong attention to detail and analytical skills.
• Ability to manage multiple projects and shifting priorities.
• Positive attitude and willingness to handle both strategic and administrative tasks.
• Ability to learn new systems and processes quickly.

Preferred Qualifications

• Experience in manufacturing, industrial technology, or technical products.
• CRM and lead‑lifecycle management experience.
• Basic knowledge of SEO, SEM, and digital marketing.
• Trade show or event‑planning experience.
• Experience creating content with Canva or similar tools.
• Exposure to AI tools for marketing content, analytics, or automation.

Ideal Candidate

The ideal candidate is proactive, flexible, and willing to get involved in the details. This position requires someone who can prioritize effectively, meet deadlines, communicate with multiple departments, and adapt to changing business needs. This company offers the opportunity to support innovative industrial brands while gaining broad experience in campaign management, content, social media, events, communications, and analytics.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work‑related resources.

Please note: The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type.

• Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short‑term disability.
• As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account.
• In addition, employees are entitled to earn paid sick leave under the applicable state or local plan.

About Kelly

Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life‑just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.

Kelly may use AI‑powered tools during the recruitment and hiring process. For full details, including how Kelly uses AI, your rights, and how to request a reasonable accommodation, visit the Recruitment Artificial Intelligence Notice.