Marketing Communication Specialist

Socket.dev; Hauppauge (NY); On-site; USD 45,000 - 65,000; Full time

Job summary

Socket.dev is seeking a Marketing Communication Specialist for an onsite role in Hauppauge, NY. You will design and execute marketing content across online and offline channels, coordinating with design and PR to produce white papers, infographics, and videos.

You will monitor campaign performance, analyze metrics, and optimize messaging to boost brand awareness and product education. The role requires strong communication, project management, and CRM tooling proficiency.

Qualifications

• Must have strong written and verbal communication with various departments including design, PR and advertising.
• Excellent interpersonal skills for representing organizations publicly at media events and launches.
• Project management experience and time-management skills for juggling multiple time-sensitive projects; PM software is a plus.
• Good computer skills for generating reports, viewing marketing metrics, extracting data and updating team members; experience in web page development or graphic design is a plus.
• Must show ability to provide information on past campaigns and timelines to demonstrate capabilities.
• Must have superior customer relations phone skills.

Responsibilities

• Designing and creating online marketing content, including newsletters, brochures and promotional emails.
• Collaborating with design and public relations to create white papers, infographics, and marketing videos.
• Tracking and recording the performance of marketing campaigns and presenting this information to the marketing department.
• Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty, and customer satisfaction.
• Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness.
• Assisting the return on investment (ROI) for marketing campaigns.
• Networking with potential customers and industry professionals to grow brand awareness and promote the company products.
• Contacting and maintaining relationships with the decision makers and marketing teams for existing and new groups that are onboarded.
• Setting up on-site visits, workshops, in-person seminars, online webinars with all existing and new groups on a monthly basis.

Skills

Strong communication

Interpersonal skills

Project management

Data reporting

Web page development

Graphic design

Customer relations

Tools

Hub Spot

CRM

Eventbrite

Mailchimp

Zoom

Microsoft 360

Job description

Marketing Communication Specialist

LOCAL CANDIDATES ONLY

A Marketing Communication Specialist, is a professional who coordinates the development and design of a company's promotional materials, intending to spread brand awareness and assist the marketing team.

They create messaging strategies and marketing campaigns to teach consumers more about the company and its products. Marketing communication specialists may handle online and offline promotional resources and manage the business's social media content across channels. This role requires professionals to use their creativity, adapt to consumer preferencees and create innovative content.

Marketiing Communication Specialist will complete tasks that support the organization's overall marketing initiatives. Should have the following responsibilities:

• Designing and creating online marketing content, including newsletters, brochures and promotional emails.
• Collaborating with design and public relations to create white papers, infographics, and marketing videos.
• Tracking and recording the performance of marketing campaigns and presenting this information to the marketing department.
• Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty, and customer satisfaction.
• Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness.
• Assisting the return on investment (ROI) for marketing campaigns.
• Networking with potential customers and industry professionals to grow brand awareness and promote the company products.
• Contacting and maintaining relationships with the decision makers and marketing teams for existing and new groups that are onboarded.
• Setting up on-site visits, workshops, in-person seminars, on-line webinars with all existing and new groups on a monthly basis.

Qualifications:

• Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations and advertising, as well as vendors, contractors and freelancers.
• Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.
• Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design.
• Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities.
• MUST have superior customer relations phone skills.

LOCAL CANDIDATES ONLY THIS IS AN ONSITE ROLE

• Hub Spot, CRM, Eventbrite, Mailchimp, Zoom experience and proficient with Microsoft 360.