Marketing Communication Developer

OPW Global; Hamilton (OH); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Discretionary bonus

Job summary

OPW Global is seeking a Marketing Manager for data center liquid cooling products, including Kamlok, Epsilon, and HyperFlow. You will develop promotional content, drive leads, and support early-stage sales funnels across digital and traditional media.

You will partner with cross-functional teams to tell the product value story, build annual marketing plans, and manage budgets. A strong background in data center marketing and Adobe/Microsoft tools is required.

Qualifications

• 5+ Years Marketing Experience
• Industry and/or Previous Marketing Experience in the data center ecosystem
• Trade shows and Events
• Bachelor’s or Master’s Degree in Marketing or Communications
• Strong digital and verbal communication

Responsibilities

• Develop yearly marketing plans aligned with business objectives.
• Build and manage annual marketing calendar and budget for designated product categories.
• Coordinate with marketing teams across Dover to maximize impact and provide detailed activity reports.
• Develop and deploy traditional marketing components (datasheets, whitepapers, tradeshow materials, videos).
• Partner with stakeholders to tell the product story and build storytelling content.

Job description

Looking for this candidate to sit in Hamilton OH or Skokie IL

This will be a hybrid position

Preferred to have experience with Data Centers

Since 1892, OPW customers have been able to count on us to revolutionize fluid-handling operations around the world. As a global leader in fluid-handling solutions, the mission of OPW is to be a developer of a comprehensive array of innovative fluid-handling solutions that our customers can consistently and reliably count on. These include loading and unloading systems for high-value hazardous and non-hazardous bulk products; railcar and transport tank-truck valves, gauging devices and tank-monitoring systems; automated storage-terminal controls and systems; and regulators, fittings, valves, vaporizers, vacuum-jacketed piping and gas-handling systems for the safe handling and distribution of cryogenics and industrial gases. OPW has more than 2,000 employees with manufacturing operations in North America, Europe and China, and sales offices around the world. OPW is part of the Clean Energy & Fueling segment of Dover (NYSE: DOV).

Summary

The Marketing Manager is responsible for developing and delivering the annual marketing communication arks for data center liquid cooling products including the Kamlok, Epsilon, and HyperFlow brands. This individual will also develop and deliver informational and educational marketing communications pieces that help tell the product value story and partner with cross-functional teams to equip the business unit for sales growth. This person cultivates both greenfield and existing business partner awareness.

The Marketing Communication Developer owns product promotions for data center liquid cooling products across all media types (digital and traditional) and will drive leads and interest to support early-stage sales funnels. This individual is accountable to building market awareness that supports the achievement of the annual plan for specific products, accounts, and geographies.

Duties And Responsibilities

• Respect and Value People
• Winning through Customers
• Expectation for Results
• High Ethical Standards, Openness, and Trust

Strategy and Operation

• Partner with stakeholders to build yearly marketing plans that align with business objectives.
• Build and manage annual marketing calendar and budget for designated product categories.
• Coordinate with marketing teams across Dover to leverage marketing impact and provide detailed activity reports when required.
• Manage agency houses and other vendors as required.

Telling the Product Story

• Partner with technical and market experts to create and build storytelling content.
• Develop and manage social media campaigns.
• Develop and deploy traditional marketing components (datasheets, whitepapers, tradeshows, videos).

Content Development

• Proficient in the Adobe suite and Microsoft Office 365.
• Strong copywriting and editing skills for white papers, press releases, web content, and similar deliverables.
• Photographic and/or videographic skills for product demonstrations and web content.
• Event planning and coordination, including floor planning, collateral, budgeting, and management.

Business Expertise

• Innovative approach to marketing for manufacturing.
• Ability to create value messaging and communicate differentiation.
• Expert user of Salesforce, Marketo (Adobe), and/or other online product, sales, and marketing tools.
• Ability to collaborate with channel partners to develop and deploy web and social media content and collateral.
• Excellent project and time management skills.
• Ability to manage multiple deadlines.

Qualifications

To perform this job successfully, an individual must be able to perform in each area. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• 5+ Years Marketing Experience
• Online
• Traditional
• Trade shows and Events
• Industry and/or Previous Marketing Experience in the data center ecosystem
• Chip Manufacturers
• Cooling Systems Manufacturers
• Manifold or Infrastructure Manufacturers for Liquid Cooling Systems or Building-Water

Inter-Personal Skills

• Strong digital and verbal communication
• Ability to collaborate as a team

Professional Skills

• Ability to prioritize and multi-task
• High bias for action and consistent follow-through

Tools Expertise

• Adobe Creative Cloud
• Microsoft Office 365

Bachelor’s or Master’s Degree in Marketing or Communications

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing regular duties at work the employee will be required to stand, sit and move about freely in a manufacturing environment.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The employee will be exposed to both a standard office and manufacturing environment. Preferred location will be Chicago or Cincinnati. The position will be onsite. This role will require up to 30% travel.

This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan. We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact [e-mail] for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.