Marketing Communication Developer

OPW Fueling Components, LLC; Hamilton (OH); Hybrid; USD 90,000 - 140,000; Full time

Job summary

OPW Fueling Components, LLC seeks a Marketing Manager to develop and deliver annual marketing communications for data center liquid cooling products such as Kamlok, Epsilon, and HyperFlow. In this hybrid role, you’ll collaborate with cross-functional teams to drive sales growth and build market awareness across designated geographies.

You’ll lead content development, promotions across media types, and campaigns that generate leads for early-stage sales funnels, partnering with technical experts

Qualifications

• 5+ years of marketing experience.
• Experience in data center ecosystem and related industries.
• Experience with trade shows and events.
• Industry exposure to hyperscalers, colocation providers, and enterprises.
• Understanding of cooling systems manufacturing is a plus.

Responsibilities

• Partner with stakeholders to build yearly marketing plans that align with business objectives.
• Build and manage annual marketing calendar and budget for designated product categories.
• Coordinate with marketing teams across the Dover ecosystem to leverage impact and provide detailed activity reports when required.
• Manage agencies and other vendors as required.
• Develop storytelling content with technical and market experts; drive social media campaigns.
• Develop and deploy traditional marketing components (datasheets, whitepapers, tradeshows, videos).

Skills

Strong digital communication

Strong verbal communication

Strong presentation skills

Team collaboration

Strategic thinking

Education

Bachelor's or Master's Degree in Marketing or Communications

Tools

Adobe Creative Cloud

Adobe Marketo

Salesforce

Microsoft Office 365

Job description

** Looking for this candidate to sit in Hamilton OH or Skokie IL**

**This will be a hybrid position**

**Preferred to have experience with Data Centers**

Summary

The Marketing Manager is responsible for developing and delivering the annual marketing communication arks for data center liquid cooling products including the Kamlok, Epsilon, and HyperFlow brands. This individual will also develop and deliver informational and educational marketing communications pieces that help tell the product value story and partner with cross-functional teams to equip the business unit for sales growth. This person cultivates both greenfield and existing business partner awareness.

The Marketing Communication Developer owns product promotions for data center liquid cooling products across all media types (digital and traditional) and will drive leads and interest to support early-stage sales funnels. This individual is accountable to building market awareness that supports the achievement of the annual plan for specific products, accounts, and geographies.

Duties and Responsibilities

Model Dover's Core Values

• Respect and Value People
• Collaborative Entrepreneurial Spirit
• Winning through Customers
• Expectation for Results
• High Ethical Standards, Openness, and Trust

Strategy and Operation

• Partner with stakeholders to build yearly marketing plans that align with business objectives.
• Build and manage annual marketing calendar and budget for designated product categories.
• Coordinate with marketing teams across Dover to leverage marketing impact and provide detailed activity reports when required.
• Manage agency houses and other vendors as required.

Telling the Product Story

• Partner with technical and market experts to create and build storytelling content.
• Develop and manage social media campaigns.
• Develop and deploy traditional marketing components (datasheets, whitepapers, tradeshows, videos).

Content Development

• Proficient in the Adobe suite and Microsoft Office 365.
• Strong copywriting and editing skills for white papers, press releases, web content, and similar deliverables.
• Photographic and/or videographic skills for product demonstrations and web content.
• Event planning and coordination, including floor planning, collateral, budgeting, and management.

Business Expertise

• Innovative approach to marketing for manufacturing.
• Ability to create value messaging and communicate differentiation.
• Expert user of Salesforce, Marketo (Adobe), and/or other online product, sales, and marketing tools.
• Ability to collaborate with channel partners to develop and deploy web and social media content and collateral.
• Excellent project and time management skills.
• Ability to manage multiple deadlines.

Qualifications

To perform this job successfully, an individual must be able to perform in each area. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• 5+ Years Marketing Experience
• Online
• Traditional
• Trade shows and Events
• Industry and/or Previous Marketing Experience in the data center ecosystem
• Hyperscalers, Colocations, Enterprises
• Chip Manufacturers
• Cooling Systems Manufacturers
• Manifold or Infrastructure Manufacturers for Liquid Cooling Systems or Building-Water

Inter-Personal Skills

• Strong digital and verbal communication
• Strong presentation skills
• Ability to collaborate as a team

Professional Skills

• Ability to prioritize and multi-task
• High bias for action and consistent follow-through

Tools Expertise

• Adobe Creative Cloud
• Adobe Marketo
• Salesforce
• Microsoft Office 365

Bachelor's or Master's Degree in Marketing or Communications

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing regular duties at work the employee will be required to stand, sit and move about freely in a manufacturing environment.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The employee will be exposed to both a standard office and manufacturing environment. Preferred location will be Chicago or Cincinnati. The position will be onsite. This role will require up to 30% travel.