Marketing/Comm Consultant

Ohio State University; Columbus (OH); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off

State retirement plan or an equivalent

Job summary

The Ohio State University Wexner Medical Center is seeking a Marketing Consultant in the Growth Marketing and Reputation Strategy team. This role supports planning, coordination and implementation of marketing programs for assigned areas, managing projects and aligning solutions with strategic and financial goals.

Responsibilities cover marketing plan development, digital content support, SEM programs, and community sponsorships, with engagement of faculty, leadership and external partners to

Qualifications

• Bachelor's degree in marketing, communications or related field.
• Minimum of two years of professional marketing, advertising or communications-related roles.
• Strong interpersonal, project management and organizational skills.
• Excellent writing and communication skills with strong attention to detail.
• Proactive; self-motivated; has initiative.
• Ability to multitask and prioritize workload.

Responsibilities

• MARKETING MANAGEMENT & EXECUTION (50%) — Supports the development and execution of marketing plans that align with service line goals; assists with implementing approved marketing tactics and tracking related budgets; communicates with faculty, physicians, staff and leadership to collect feedback and support approvals; acts as a brand champion and works with creative partners to ensure materials adhere to brand standards; supports marketing initiatives that help build awareness, reputation and referrals.
• DIGITAL STRATEGIES & MARKETING (25%) — Supports digital content planning and updates for assigned service lines; assists with content management planning and follows established digital policies and processes; helps support digital marketing programs, including SEM; works with the social media team to help promote assigned service lines across Medical Center platforms.
• SPECIAL EVENTS & RELATIONSHIP MANAGEMENT (25%) — Assists in the execution of community- and peer-based sponsorships and partnerships to increase awareness and engagement with key audiences locally, regionally and nationally; manages relationships with key stakeholders and leaders; helps promote educational and special events for specific audiences.

Skills

Interpersonal skills

Project management

Organizational skills

Education

Bachelor's degree in marketing, communications or related field

Job description

Job Title: Marketing/Comm Consultant

Department: University Hospital | Transplant Center

Scope of Position: The Marketing, Communications and Digital Strategy Department is responsible for the overall brand management, communications, marketing and advertising activities on behalf of the entire Ohio State Wexner Medical Center, The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute and the College of Medicine. This Marketing Consultant position sits within the department’s Growth Marketing and Reputation Strategy team. The Marketing Consultant is a project manager responsible for supporting the strategic plan and goals for assigned areas of The Ohio State University Wexner Medical Center.

Position Summary: The Marketing Consultant supports the planning, coordination and implementation of marketing programs for assigned areas. This role helps manage projects, coordinate input from key stakeholders and support the development of marketing solutions that align with strategic and financial goals.

Duties and Responsibilities

MARKETING MANAGEMENT & EXECUTION (50%)

• Supports the development and execution of marketing plans that align with service line goals.
• Assists with implementing approved marketing tactics and tracking related budgets.
• Communicates with faculty, physicians, staff and leadership to collect feedback and support approvals.
• Acts as a brand champion and works with creative partners to ensure materials adhere to brand standards.
• Supports marketing initiatives that help build awareness, reputation and referrals.

DIGITAL STRATEGIES & MARKETING (25%)

• Supports digital content planning and updates for assigned service lines.
• Assists with content management planning and follows established digital policies and processes.
• Helps support digital marketing programs, including SEM.
• Works with the social media team to help promote assigned service lines across Medical Center platforms.

SPECIAL EVENTS & RELATIONSHIP MANAGEMENT (25%)

• Assists in the execution of community- and peer-based sponsorships and partnerships to increase awareness and engagement with key audiences locally, regionally and nationally.
• Manages relationships with key stakeholders and leaders.
• Helps promote educational and special events for specific audiences.

Minimum Required Qualifications:

• Bachelor's degree in marketing, communications or related field
• Minimum of two years of professional marketing, advertising or communications-related roles
• Strong interpersonal, project management and organizational skills
• Excellent writing and communication skills with strong attention to detail
• Proactive; self-motivated; has initiative
• Ability to multitask and prioritize workload

Patient population served: Not Applicable

Location: Ackerman Rd, 660 (0242)

Position Type: Regular

Scheduled Hours: 40

Shift: First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

The university is an equal opportunity employer, including veterans and disability.

Ohio State benefits give you options to take care of what matters most to you — and opportunities to make adjustments as your life and needs change, including:

• Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
• Paid time off, including sick and vacation time and 11 holidays.
• State retirement plan or an alternative retirement plan, both with generous employer contributions.

As Buckeyes, we accomplish more together. No matter your role, you’ll be part of creating what people need now: pathways to education, research and health care.

Working at Ohio State means you’re part of a team with a strong sense of community and an unwavering commitment to excellence — and, of course, incomparable Buckeye spirit.

We bring out the best in people, help each other succeed and learn together.

By joining Ohio State, you become part of a top-20 public university with one of America’s leading academic health centers.

We’re a team of dedicated colleagues with access to boundless resources that support you.