Marketing Campaign & Web Operations Specialist

Swoop Airlines and Aviation; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Swoop Airlines and Aviation seeks a Campaign and Web Coordinator to join our Marketing Team. You will ensure campaigns launch on time, emails reach the right audiences, and reports reflect performance accurately.

The ideal candidate is proficient in campaign operations, email marketing, and attribution tracking and wants to grow in marketing operations and lifecycle marketing. The position will report to the Marketing Campaign and Web Manager.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field or equivalent experience.
• 2–5 years in marketing operations, digital marketing, or web management.
• Experience with enterprise marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo).
• Knowledge of CRM and reporting tools; Salesforce reports and dashboards preferred.
• Familiarity with web analytics (GA4) and UTM tracking.

Responsibilities

• Create campaigns with accuracy and consistency, including audience segmentation, UTM parameters, tracking, and campaign naming conventions.
• Manage campaign and email calendars, trackers, and assets.
• Build, test, and deploy newsletters, automated journeys, campaign emails, and internal emails.
• Run QA on rendering, links, personalization, and deliverability.
• Create proofs and execute approval workflows before publication.
• Maintain templates, audience lists, and suppression logic, including compliance requirements for unsubscribes and opt-outs.
• Manage attribution tracking across marketing and sales.
• Flag gaps in lead capture, form handling, and conversion paths.
• Create regular KPI reports for email, web, and campaign performance in one clear view.
• Build and maintain dashboards and reports for cross-functional teams, executive leadership, and stakeholders.
• Support Swoop.com and NimbleRx.com web operations.
• Contribute to web updates, troubleshoot issues, and document bugs.

Skills

Campaign operations

Email marketing

Attribution tracking

Project management

Attention to detail

Education

Bachelor's degree in marketing, communications, business

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

GA4

WordPress

Webflow

Job description

Swoop Airlines and Aviation seeks a Campaign and Web Coordinator to join our Marketing Team. You will ensure campaigns launch on time, emails reach the right audiences, and reports reflect performance accurately.

The ideal candidate is proficient in campaign operations, email marketing, and attribution tracking and wants to grow in marketing operations and lifecycle marketing. The position will report to the Marketing Campaign and Web Manager.