Marketing Campaign Specialist - Hybrid

Milwaukee Succeeds; Milwaukee (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid holidays

Paid vacation

Parental leave

401K employer match

Short-term disability

Health insurance

Dental insurance

Vision insurance

Company events

Job summary

TAPCO is seeking a Marketing Campaign Specialist to join our expanding marketing team in Milwaukee. You will partner with product teams to plan, execute, and optimize multi-channel campaigns that generate leads, MQLs, and pipeline.

You’ll own messaging, campaign plans, and KPI reporting across email, social, paid media, and web. Reporting to the Senior Content Marketing Manager, you’ll manage timelines, coordinate cross-functional teams, and apply data-driven insights to improve demand

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years in campaign marketing or demand generation.
• Experience leading cross-functional projects.
• Integrated campaigns across email, digital, social, web, and content.
• Hands-on with marketing automation, CRM, email marketing, and web content.
• Proficiency in Microsoft Office Suite.

Responsibilities

• Partner with product teams to translate growth priorities into integrated, multi-channel campaigns that generate leads, MQLs, and marketing-sourced pipeline.
• Develop campaign strategies, marketing communications plans, target audiences, core messaging, channel plans, timelines, deliverables, and measurement frameworks.
• Project manage campaigns from planning through launch, measurement, and optimization, coordinating internal teams, external partners, budgets, and dependencies.
• Collaborate with the digital team to activate paid media, website content, social media, and other digital experiences while maintaining consistent messaging across the buyer journey.
• Build, test, deploy, and optimize email campaigns and nurture programs in HubSpot or other marketing automation platforms using segmentation, personalization, and lead-management best practices.
• Apply testing and performance insights to improve demand capture, nurture, messaging, deployment, and lead-to-opportunity conversion.
• Partner with Sales and other stakeholders to review campaign outcomes, gather feedback, and improve lead quality and pipeline performance.
• Own reporting for assigned KPIs, including email open and click-through rates, nurture-to-MQL conversion, share of voice, lead and MQL volume, and marketing-sourced pipeline.
• Maintain campaign processes and workflows that support consistency, visibility, and scalability.
• Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out.
• Perform other duties as assigned.

Skills

Campaign strategy

Marketing communications

Audience segmentation

Project management

Cross-functional collaboration

Data interpretation

Email marketing

Marketing automation

CRM knowledge

Education

Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or related field

Tools

HubSpot

ClickUp

Job description

What TAPCO has to offer you

• 10 Paid Holidays
• Paid Vacation and Personal Time (starting day one)
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company-Funded Short-Term Disability
• Pet, Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee

What you will accomplish as a Marketing Campaign Specialist at TAPCO:

Reporting to the Senior Content Marketing Manager, the Marketing Campaign Specialist partners with product portfolio teams to plan, execute, and optimize integrated campaigns that generate leads, MQLs, and marketing-sourced pipeline for TAPCO. This role develops campaign plans and messaging, coordinates activation across email, paid media, social media, web, and content, and project manages cross-functional execution. As part of the marketing center of excellence, the specialist supports demand capture and nurture, messaging and deployment, and lead-to-opportunity progression while owning assigned campaign KPIs.

Duties and Responsibilities

• Partner with product portfolio teams to translate growth priorities, customer needs, and business goals into integrated, multi-channel campaigns that generate leads, MQLs, and marketing-sourced pipeline.
• Develop campaign strategies, marketing communications plans, target audiences, core messaging, channel plans, timelines, deliverables, and measurement frameworks.
• Project manage campaigns from planning through launch, measurement, and optimization, coordinating internal teams, external partners, budgets, and dependencies.
• Collaborate with the digital team to activate paid media, website content, social media, and other digital experiences while maintaining consistent messaging across the buyer journey.
• Build, test, deploy, and optimize email campaigns and nurture programs in HubSpot or other marketing automation platforms using segmentation, personalization, and lead-management best practices.
• Apply testing and performance insights to improve demand capture, nurture, messaging, deployment, and lead-to-opportunity conversion.
• Partner with Sales and other stakeholders to review campaign outcomes, gather feedback, and improve lead quality and pipeline performance.
• Own reporting for assigned KPIs, including email open and click-through rates, nurture-to-MQL conversion, share of voice, lead and MQL volume, and marketing-sourced pipeline.
• Maintain campaign processes and workflows that support consistency, visibility, and scalability.
• Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out.
• Perform other duties as assigned.

Required Qualifications

• Campaign strategy, marketing communications planning, audience segmentation, and core message development
• Hands-on execution across email, marketing automation, social media, paid media, and website content
• Project management skills with the ability to coordinate cross-functional contributors, priorities, and deadlines
• Working knowledge of demand generation, lead nurturing, MQL conversion, and marketing-sourced pipeline
• Ability to interpret campaign data, communicate insights, and recommend optimizations
• Clear written and verbal communication, strong organization, attention to detail, and sound judgment
• Collaborative, adaptable, self-directed, and effective in a fast-paced environment

Required Experience

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field
• 3-5 years of experience in campaign marketing, demand generation, marketing communications, or a related customer-focused role
• Demonstrated experience leading cross-functional projects and coordinating contributors without direct authority
• Experience developing and executing integrated campaigns across email, digital, social, web, and content channels
• Hands-on experience with marketing automation, CRM, email marketing, project management, and web content platforms; HubSpot and ClickUp experience preferred
• Proficiency in Microsoft Office Suite

About Us

At TAPCO, we aim to enhance transportation and personal safety in our communities through innovative solutions and products. We are driven to save lives! Are you looking for a career where you can earn a great wage based on experience and performance, your contributions are recognized, and you will have growth potential? Then choose TAPCO! As an EEO Employer, including Veterans and Individuals with Disabilities, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran or disability status or other acceptable taglines in all printed employment advertisements.

8-5pm
Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities