Marketing and Events Specialist

TAPCO (Traffic and Parking Control Co., LLC); Milwaukee (WI); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Paid holidays

Paid vacation

Parental leave

401K match

Short-term disability

Health insurance

Vision insurance

Dental insurance

Company events

Committee involvement

Job summary

TAPCO in Milwaukee seeks a Marketing and Events Specialist to plan and execute integrated marketing initiatives, events, and communications programs across sales, product management, operations, and vendors.

You will manage projects in ClickUp, coordinate with stakeholders, maintain brand standards, and support sales enablement while delivering on tight deadlines in a fast-paced environment.

Qualifications

• BA/BS in Marketing, Communications or Business Administration or equivalent experience.
• Experience in tradeshow/event planning and management preferred.
• Marketing Automation software (HubSpot) and CRM (Salesforce) knowledge is a plus.
• Experience in a customer service or sales environment.

Responsibilities

• Create and maintain detailed plans for all events, including reservations, timelines, venues, staffing, materials, and budgets.
• Ensure event leads are properly integrated into the CRM and analyze the success of each event through post-event evaluation and ROI reports.
• Plan and manage multiple marketing projects within our project management tool (ClickUp) through various stages of completion in a deadline-driven environment including working with stakeholders to complete project goals, timelines, and campaign strategies.
• Coordinate involvement, influence key stakeholders, and maximize value from both internal and external team members.
• Help maintain and organize tradeshow inventory while packing crates for shipment.
• Order sales and marketing materials while maintaining inventory – swag, giveaways, print collateral and other assets.
• As part of the marketing event and sales support, lead the coordination with operations and engineering of the demo production process.
• Assists in planning, organizing and executing projects within the marketing department.
• Supports the consistency of brand standards.
• Stay up-to-date with industry trends, best practices and development.
• Quickly assist with time-sensitive tasks and perform other duties as assigned.

Skills

Project management

Strong communication

Organization

Collaboration

Prioritization

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Microsoft Office

ClickUp

Salesforce

HubSpot

Job description

What TAPCO has to offer you

• 10 Paid Holidays
• Paid Vacation and Personal Time (starting day one)
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company-Funded Short-Term Disability
• Pet, Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee

What you will accomplish as a Marketing and Events Specialist at TAPCO:

Reporting to the Senior Marketing Operations Manager, the Marketing and Event Specialist plays a critical role in executing integrated marketing initiatives that support TAPCO's business objectives and customer experience goals. This highly collaborative position partners with cross-functional teams including sales, product management, operations, and external vendors to plan, coordinate, and deliver marketing campaigns, creative assets, events, and communications programs. The role combines project management, content and production coordination, visual asset creation, and event logistics to ensure projects are executed efficiently, on time, and aligned with brand standards. Responsible for managing initiatives from concept through completion, the Marketing and Event Specialist helps drive stakeholder alignment, supports sales enablement efforts, and contributes to the successful execution of TAPCO's overall marketing and communications strategy in a fast-paced environment.

Essential Duties and Responsibilities

• Create and maintain detailed plans for all events, including reservations, timelines, venues, staffing, materials, and budgets
• Ensure event leads are properly integrated into the CRM and analyze the success of each event through post-event evaluation and ROI reports.
• Plan and manage multiple marketing projects within our project management tool (ClickUp) through various stages of completion in a deadline-driven environment including working with stakeholders to complete project goals, timelines, and campaign strategies
• Coordinate involvement, influence key stakeholders, and maximize value from both internal and external team members
• Help maintain and organize tradeshow inventory while packing crates for shipment
• Order sales and marketing materials while maintaining inventory – swag, giveaways, print collateral and other assets
• As part of the marketing event and sales support, lead the coordination with operations and engineering of the demo production process
• Assists in planning, organizing and executing projects within the marketing department
• Supports the consistency of brand standards
• Stay up-to-date with industry trends, best practices and development
• Quickly assist with time-sensitive tasks and perform other duties as assigned

Knowledge/Skill/Ability

• Proficiency in Microsoft Office suite; Excel, Word, PowerPoint, and Outlook
• Proven project management and accountability skills; Knowledge of project management tools, ClickUp is a plus
• Ability to adapt to changing priorities and anticipate workflow to support multiple projects and deadlines
• Strong organizational and communication skills
• Build relationships; collaborative team player; able to effectively organize and prioritize work effectively within a team in a fast-paced environment with minimal supervision
• Self-motivated, organized and detail-oriented with a willingness to learn quickly

Required Experience

• BA/BS in Marketing, Communications or Business Administration or equivalent relevant experience
• Experience in tradeshow/event planning and management from pre-event planning through post-event completion is preferred
• Marketing Automation software (Hubspot) and CRM (Salesforce) knowledge is a plus
• Experience in a customer service or sales environment

About Us

At TAPCO, we aim to enhance transportation and personal safety in our communities through innovative solutions and products. We are driven to save lives! Are you looking for a career where you can earn a great wage based on experience and performance, your contributions are recognized, and you will have growth potential? Then choose TAPCO!

As an EEO Employer, including Veterans and Individuals with Disabilities, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran or disability status or other acceptable taglines in all printed employment advertisements.