Marketing Campaign Specialist

Farmers Insurance; United States; On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

401(k)

Medical

Dental

Vision

Health Savings and Flexible Spending

Life Insurance

Paid Time Off

Paid Parental Leave

Tuition Assistance

Job summary

Farmers Insurance is seeking a versatile Campaign Marketing Specialist to drive direct mail and email programs. You will manage end-to-end campaign execution, including HTML coding, personalization, and deployment, while tracking KPIs and reporting performance.

Collaborate with strategy, analytics, CRM, and operations to optimize campaigns through test-and-learn approaches, audience segmentation, and efficient budgeting.

Qualifications

• HTML email development and hands-on execution of campaigns in Salesforce Marketing Cloud.
• Experience with journey creation, audience segmentation, deployment, and reporting.
• Proven performance marketing, campaign optimization, and test-and-learn methodologies.

Responsibilities

• Supports end-to-end build-out of direct mail and email campaigns, including technical software, campaign setup and execution across platforms.
• Leads management and optimization of in-market campaigns to deliver against KPIs and reports.
• Executes email campaigns in marketing platforms, including HTML coding and personalization.
• Supports direct mail production, production timelines and vendor deliverables.
• Analyzes weekly campaign performance to feed management reporting and audience management.
• Supports weekly performance analysis to identify optimization opportunities and improves campaigns.
• Partners with strategy, analytics, and CRM teams to translate results into actionable optimizations.
• Manages campaign budgets with Finance on actuals and forecasts.
• Contributes to testing initiatives and test-and-learn plans.
• Ensures smooth execution with internal teams and external vendors.

Skills

HTML emails

Salesforce Marketing Cloud

Journey creation

Audience segmentation

Campaign reporting

Campaign optimization

Test & learn methodologies

Education

High School Diploma or equivalent

Bachelors degree in Marketing or related field

Tools

Salesforce Marketing Cloud

HTML/CSS

Job description

We are Farmers – where ambition meets opportunity.

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head‑on, learn from every experience and measure our impact on the customers who trust us.

Join an award‑winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

Workplace: Hybrid ( ), Remote ( )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

Leverages marketing analytics and supports the day‑to‑day execution of direct mail and email acquisition campaigns. Creates and manages campaigns that deliver on key KPIs of sales calls and premium, measuring and evaluating overall campaign effectiveness.

Partners closely with strategy leads to execute campaigns efficiently, ensuring accurate deployment, performance tracking, and continuous optimization.

Essential Job Functions

• Supports end‑to‑end build‑out of direct mail and email campaigns, including technical softwares, campaign setup, deployment, and execution across platforms.
• Leads management and optimization of in‑market campaigns to deliver against key KPIs, including performance monitoring and ongoing data reporting.
• Executes email campaigns within marketing platforms (e.g., Salesforce Marketing Cloud), including HTML coding, account personalization and template updates, ensuring accuracy and timely delivery.
• Supports direct mail production and deployment, including coordination of campaign elements, production timelines and vendor deliverables.
• Analyzes weekly campaign performance to feed into management reporting and supports audience management and segment creation within technology platforms.
• Supports weekly performance analysis to identify optimization opportunities and implement improvements to direct mail and email campaigns that drive efficient leads into the funnel for conversion.
• Partners with strategy leads, customer relationship team, and analytics teams to interpret performance results and translate insights into actionable campaign optimizations.
• Supports management of campaign budgets by tracking spend, partnering with Finance on actuals and forecasting, and identifying opportunities to improve efficiency.
• Contributes to testing initiatives (e.g., audience targeting, creative, cadence) and supports execution of test‑and‑learn plans to improve campaign performance.
• Partners with internal teams and external vendors to ensure smooth execution, timely delivery, and high‑quality campaign output.

Job Accountabilities

• Owns campaign execution and in‑market optimization for direct mail and email, including HTML coding
• Serves as a key operational partner to strategy leads, translating plans into execution
• Ensures data accuracy, tracking integrity, and performance visibility across campaigns
• Drives continuous improvement through data analysis and executional insights

Education Requirements

High School Diploma or equivalent *Bachelors degree in Marketing or related field.

Experience Requirements

Related experience with HTML email development and hands‑on execution of campaigns in Salesforce Marketing Cloud, including journey creation, audience segmentation, deployment, and reporting. Demonstrated experience in performance marketing, campaign optimization, and test‑and‑learn methodologies. Proven ability to work cross‑functionally with marketing, analytics, customer relationship, and operations teams to support accurate campaign execution, performance measurement, and continuous improvement of direct mail and email programs.

Physical Actions Job is performed in‑person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate‑controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visibly read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co‑workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
• CA Only: $72,300 - $123,090
• CO Only: $67,950 - $106,040
• HI/IL/MN/VT Only: $67,950 - $113,520
• MA Only: $67,950 - $113,520
• o MD Only: $67,950 - $113,520
• DC/NJ/NY/OH Only: $67,950 - $123,090
• Albany County, NY/Cleveland, OH: $72,300 - $106,040
• WA Only: $80,168 - $129,000
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance
• For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

Job Location(s): R_US - United States

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.